On That NPD Tablets-Apart-From-the-iPad Sales Debacle ⇥

So Context is telling us that Apple sold more tablets in western Europe in September. Well, why not say so?

Perhaps because there’s a feeling that telling the same story – “Apple still dominates tablet market” – is a bit boring for them to put out on press releases. But this also leads to the faintly misleading releases that don’t actually reflect how the market actually is.

It’s obvious that Apple is dominating the tablet market right now by such a huge margin that it requires specific studies about the rest of the market. Their competition is presently irrelevant.