Facebook Is Starting to Roll Out Ads in Its Oculus VR Headsets Because of Course It Is ⇥ about.fb.com

Facebook is an advertising company. From the moment it bought Oculus in 2014, there were questions about whether it was going to be used as yet another place where we cannot escape from companies trying to sell us crap — so much so that Oculus co-founder Palmer Luckey promised in a Reddit Q&A that the headsets would not be used for advertising. Imagine my surprise when, under its creepy ad company ownership, that is turning out to be untrue.

This was no surprise — everyone saw this coming — and it still sounds horrible. If augmented reality and virtual reality truly are the technologies of the future, I hope that they are not hyperrealistic echoes of the ad giants largely responsible for the current state of the web.