Nokia’s Lumia Ads Say Your Phone Is No Good ⇥

Brian X. Chen:

Nokia’s strategy to sell its new Lumia smartphone is to make you feel dumb about what you already have. New video ads from Nokia, the Finnish phone maker, suggest that iPhones and Android phones are flawed, unfinished “beta” devices, which makes you a sucker for having one.

This seems to be a recurring theme that screams “desperation”. “You’re stupid unless you buy our products” doesn’t seem like a good advertising strategy. While these companies are making you feel like an idiot, Apple’s own ads simply show the product in use.