Motorola Mobility’s New Logo ⇥ theverge.com

In more branding news, Motorola’s logo got the Google treatment recently. It appears to be a modified version of Avenir, but the shape of the a in both iterations is dissimilar to any variation of Avenir that I’m familiar with. Very clean, but sterile; the band of coloured bars around the famous Motorola M glyph is a beautiful touch, though.