Meta Envisages Social Media Filled With A.I.-Generated Users ⇥ ft.com

Cristina Criddle and Hannah Murphy, Financial Times:

Meta is betting that characters generated by artificial intelligence will fill its social media platforms in the next few years as it looks to the fast-developing technology to drive engagement with its 3bn users.

[…]

“They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform … that’s where we see all of this going,” he [Meta’s Connor Hayes] added.

Imagine opening any of Meta’s products after this has taken over. Imagine how little you will see from the friends and family members you actually care about. Imagine how much slop you will be greeted with — a feed alternating between slop, suggested posts, and ads, with just enough of what you actually opened the app to see. Now consider how this will affect people who are more committed to Meta’s products, whether for economic reasons or social cohesion.

A big problem for Meta is that it is institutionally very dumb. I do not want to oversell this too much, but I truly believe this is the case. There are lots of smart people working there and its leadership clearly understands something about how people use social media.

But there is a vast sense of dumb in its attempts to deliver the next generation of its products. Its social media products are dependent on “engagement”, which is sometimes a product of users’ actual interest and, at other times, an artifact of Meta’s success or failure in controlling what they see. Maybe its “metaverse” will be interesting one day, but it seems deeply embarrassing so far.