Memoirs of an Apple Genius ⇥

Stephen Hackett, the guy behind 512pixels.net, wrote a short collection of stories from his experiences as an Apple Genius. In amongst the heartwarming stories of over-and-above customer service, and the gut-wrenching stories of data loss, my favourite is entitled July 11, 2008:

July 11, 2008 was the day I knew I was going to quit my job at the Apple store. That was the day that Apple released the iPhone 3G, iOS 2.0, the iOS App Store, and MobileMe, all at once.

This is an exceptional story of how Apple has transitioned from “the Macintosh and iPod company” to “the iPhone company”, and how the Geniuses reacted.

The book is just $4.99 (though I was charged $8.99, for some reason). You should buy a copy.