Wearable A.I. Device Company iyO Disputes OpenAI’s Recently Acquired Wearable A.I. Device company io ⇥ techcrunch.com

Anthony Ha, TechCrunch:

The iyO in question emerged from the Alphabet X “moonshot factory,” and its first announced product is a set of generative AI-powered earbuds. An earlier report at Bloomberg Law noted that iyO had brought a trademark lawsuit against OpenAI, with the judge suggesting she’s open to the company’s argument that OpenAI’s promotional video might already be creating consumer confusion.

A wearable device with an A.I. spin introduced in a TED Talk? Where have I seen this before? Oh, right. Still, hard for me to believe io and iyO would not be easily confused. The latter’s domain was registered a full year before Ive’s io was revealed in a New York Times article.