Jony Ive’s ‘io’ Acquired by OpenAI; Ive to Remain as Designer ⇥ openai.com

Last month, the Information reported OpenAI was considering buying io Products — unfortunate capitalization theirs — for around $500 million. The company, founded by Jony Ive and employing several ex-Apple designers and engineers, was already known to be working with OpenAI, but it was still an external entity. Now, it is not, to the tune of over $6 billion in equity.

OpenAI today published a press release and video — set in LoveFrom’s distinctive proprietary serif face — featuring Ive and Sam Altman in conversation. There is barely a hint of what they are working on but, whether because of honesty or just clever packaging, it comes across as an earnest attempt to think about the new technologies OpenAI has successfully brought to the world as part of our broader cultural fabric. Of course, it will be expressed in something that can be assembled in a factory and sold for money, so let us not get too teary-eyed. We have heard a similar tune before.

The video promises revealing something “next year”.