Is RIM Behind The Embarrassing “Wake Up” Campaign? ⇥

The early speculation behind this embarrassing stunt put the blame on Samsung, but they’ve denied any involvement.

James Croft of MacTalk did a little detective work and it looks like RIM (of all companies) is behind the campaign. Indeed, if you put the DoubleClick campaign ID found on the Wake Up site into Google, it spits out a bunch of BlackBerry links, along with articles related to this stunt. What a fiasco.