Inside an Apple Product Photo Shoot ⇥

Dwight Eschliman on how he photographs Apple products for the promotional images:

The most challenging aspect of shooting store panels for Apple is the balance between the size of the file and the depth of field. Often the products small enough that our depth of field is very narrow. In order for the product to appear entirely in focus, we have to shoot a number of focus zones, which are stitched together in post.

Great video that explains it, too. More of Eschliman’s work for Apple is in his portfolio.

Via Sebastiaan de With, via Duncan Wilcox.