How to Publish a Story That Explains How to Use Social Media to Juice Your Story’s Popularity ⇥ emptyage.tumblr.com

Mat Honan explains how he published his latest Wired article:

It needed to go live online at the same time readers encountered it in print, and it needed to have all those social shares set up in advance. 

That posed an inherent dilemma: How can you make a story popular without attracting any attention to it?