Apple Music Adds New ‘House of Strombo’ Video Show ⇥ theglobeandmail.com

Brad Wheeler, Globe and Mail:

It was announced on Thursday by Apple Music that the CBC Radio 2 host will bring House of Strombo, a 10-episode concert series he hosts from his downtown Toronto home, to the U.S.-based subscription service. [George Stroumboulopoulos] will also provide exclusive playlists.

For Apple Music, the recruiting of Stroumboulopoulos gives the service a Canadian beachhead and a presence in Toronto, a musically thriving metropolis. For Stroumboulopoulos, the move provides the former MuchMusic VJ a measure of international exposure.

For the uninitiated, George Stroumboulopoulos was one of the best interviewers ever employed by the CBC. He spent ten years hosting a seemingly-straightfoward chat show on the network, always asking questions that provoked a depth of conversation that was unlike anything else you’d find on similar programs. His three-hour radio show consistently delivers a killer blend of music and talk.

Quite simply, this is one hell of a get for Apple Music.

“House of Strombo” premieres tonight with A Tribe Called Red. Trust me: it’s going to be good.