Grammarly’s ‘Expert Review’ Feature Presents Fake Advice in the Names of Real Journalists and Authors ⇥ platformer.news

Casey Newton, Platformer:

On Friday I learned to my surprise that I had become an editor for Grammarly. The subscription-based writing assistant has introduced a feature named “expert review” that, in the company’s words, “is designed to take your writing to the next level — with insights from leading professionals, authors, and subject-matter experts.”

Read a little further, though, and you’ll learn that these “insights” are not actually “from” leading professionals, or any human person at all. Rather, they are AI-generated text, which may or may not reflect whichever “leading professional” Grammarly slapped their names on.

Miles Klee, Wired:

As advertised on a support page, Grammarly users can solicit tips from virtual versions of living writers and scholars such as Stephen King and Neil deGrasse Tyson (neither of whom responded to a request for comment) as well as the deceased, like the editor William Zinsser and astronomer Carl Sagan. Presumably, these different AI agents are trained on the oeuvres of the people they are meant to imitate, though the legality of this content-harvesting remains murky at best, and the subject of many, many copyright lawsuits.

I do not think a disclaimer explaining it does “not indicate any affiliation with Grammarly or endorsement by those individuals or entities” will sufficiently distance the company from its claim of providing “insights from leading professionals, authors, and subject-matter experts” attributed to the names of people who did not agree to participate in this. Apparently, it is incumbent upon them to opt out by emailing expertoptout@superhuman.com. Most people will obviously not do this — because why would anyone realize they need to opt out? — but especially those who are dead yet are still being called upon for their expertise. Let Carl Sagan rest.