Google is Burying the Web Alive ⇥ nymag.com

John Herrman, New York magazine:

But I also don’t want to assume Google knows exactly how this stuff will play out for Google, much less what it will actually mean for millions of websites, and their visitors, if Google stops sending as many people beyond its results pages. Google’s push into productizing generative AI is substantially fear-driven, faith-based, and informed by the actions of competitors that are far less invested in and dependent on the vast collection of behaviors — websites full of content authentic and inauthentic, volunteer and commercial, social and antisocial, archival and up-to-date — that make up what’s left of the web and have far less to lose. […]

Very nearly since it launched, Google has attempted to answer users’ questions as immediately as possible. It had the “I’m Feeling Lucky” button since it was still a stanford.edu subdomain, and it has since steadily changed the results page to more directly respond to queries. But this seems entirely different — a way to benefit from Google’s decades-long ingestion of the web and giving almost nothing back. Or, perhaps, giving back something ultimately worse: invented answers users cannot trust, and will struggle to check because sources are intermingled and buried.