Bill Gates’s Carefully Manicured Image Is Cracking ⇥ wsj.com

Emily Glazer, Wall Street Journal:

His [Bill Gates’] carefully crafted image has been shattered as more details of Gates’s association with the late Jeffrey Epstein have spilled into public view, challenging prior efforts by the 70-year-old to downplay his relationship with the sex offender. In a February town hall with foundation employees, Gates owned up to two affairs with Russian women referenced in Epstein’s emails.

[…]

Two different polling teams — at the Gates Foundation, and his private office, Gates Ventures — for years have closely tracked opinions about Gates, including on favorability, trustworthiness and inspiration. A media analysis prepared for the Gates Foundation found that there had been a more than 40% increase in “critical news narratives” about Gates and the foundation since the Epstein files were released through February, according to internal documents reviewed by The Wall Street Journal. 

There are so many little details in this story that are worth your time, but my big takeaway — aside from the Epstein stuff — is the neurotic obsession with building image that, I imagine, is fairly common among public figures. I know this, of course; you probably do, too. But to see it spelled out in the way Glazer does is quite something.

Gates pays people to obsess over his public perception for him — to choose his clothes, to work with Netflix on documentary-style vehicles for him, and to massage his blog and social media accounts. There is something truly bizarre about having a team edit together a video of a rich businessman going for pizza in an attempt to make him relatable and likeable, and then — presumably — tracking the performance of that Instagram post.

Gates and his foundation have done undeniable good in the world, while also being a figurehead of the mixed results of billionaire philanthropy. Also, he spent a lot of time around Epstein. It remains a mystery to me why billionaires like him also want to become beloved celebrity intellectual figures.