Apple Won’t Publicize First-Weekend iPhone Sales ⇥ theglobeandmail.com

Julia Love, Reuters:

The company decided to stop the practice because the number of phones sold during the period has become more a reflection of Apple’s supply than demand, a company spokeswoman said, when asked whether Apple will be releasing the figure.

“As we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7,” Apple spokeswoman Kristin Huguet said. “These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers.”

I bet initial supply of the iPhone 7 will be really restricted this year. If you want one on launch day, you’d better be staying up late tonight.