A Literary History of Fake Texts in Apple’s Marketing Materials ⇥ maxread.substack.com

I promise I am nearly done with new iPhone posts, but I want to leave you with this one from Max Read:

Here in 2023, that air of mystery and expectation is gone. Every phone looks the same; every announcement has been widely leaked. But there is still a good reason to attend to Apple’s marketing extravaganzas: The fake texts.

A truly rich text — and, appropriately, there is someone named Rich in this year’s texts.