“Everyone Realized Buying a Blazer Without Trying It on First Is Stupid” ⇥

Last week, I linked to a Monocle article commenting on the slightly lacking experience of shopping online. Mihalis Vitoroulis offered his take on Twitter:

I can’t imagine Mr. Porter is doing all that well compared to net-a-porter. It isn’t because the site sucks (it’s great), it’s just that buying menswear online was cool for about a year. And then everyone realized buying a blazer without trying it on first is stupid. Browsing through the sale and seeing a dozen shirts/coats I would buy in store but wouldn’t waste my time buying online only to return later.

Vito’s Twitter feed is protected, but I received permission to re-post these. A really smart take on the deficiencies of online stores.