Duolingo Displayed Ads in Live Activities, Dynamic Island ⇥ macrumors.com

Juli Clover, MacRumors:

Language learning app Duolingo has apparently been using the iPhone’s Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple’s design guidelines.

According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a “Super offer,” which is Duolingo’s paid subscription option.

I saw this, too.

Clover points to Apple’s Human Interface Guidelines, which once advised “avoid using a Live Activity to display ads or promotions”, but now explicitly say “don’t use a Live Activity” to show ads. But the HIG is not the App Store Guidelines, and there is nothing in there expressly prohibiting this behaviour, as far as I can see. Tacky.