Two Twitter Offers Rumoured to Have Dissolved Due to Trolls ⇥ bloomberg.com

Alex Sherman, Chris Palmeri, and Sarah Frier, Bloomberg:

Walt Disney Co. decided not to pursue a bid for Twitter Inc. partly out of concern that bullying and other uncivil forms of communication on the social media site might soil the company’s wholesome family image, according to people familiar with management’s thinking.

Eugene Kim, Business Insider:

But according to CNBC’s “Mad Money” host Jim Cramer, Salesforce was turned off by a more fundamental problem that’s been hurting Twitter for years: trolls.

“What’s happened is, a lot of the bidders are looking at people with lots of followers and seeing the hatred,” Cramer said on CNBC’s “Squawk on the Street,” citing a recent conversation with Benioff. “I know that the haters reduce the value of the company…I know that Salesforce was very concerned about this notion.”

It would be awful if the only reason Twitter decides to get a handle on the worst parts of their service is because the company is unsaleable otherwise. Awful, but entirely expected.