Digg Reboot Needs to ‘Reset’, Lays Off a ‘Significant’ Amount of Staff ⇥ techcrunch.com

Sarah Perez, TechCrunch:

Digg — Kevin Rose’s reboot of his once-popular link-sharing site — is laying off a sizable portion of its staff, the company announced on Friday. The startup is not closing, however, Digg CEO Justin Mezzell said. Instead, Rose will return to work on Digg full-time as the company tries to find its footing.

Rose will continue to work as an advisor at investing firm True Ventures, but will make Digg his primary focus from here on out.

When this “reboot” was announced about a year ago, I was not optimistic. I feel bad for the staff who took a chance on this experiment, but I will be surprised if it comes back.