Consumer Reports Unceremoniously Shitcans Consumerist.com ⇥ consumerist.com

This is the entirety of the notice published earlier today on Consumerist.com:

This is our last post on Consumerist.com. We’re deeply proud of all the work we’ve done on behalf of consumers, from exposing shady practices by secretive cable companies to pushing for action against dodgy payday lenders.

We’ve had a tremendous run as a standalone site. Now you’ll be able to get the same great coverage of consumer issues as part of Consumer Reports, our parent organization.

Come check it out at CR.org.

That’s it. The Consumerist was started nearly twelve years ago and has long been the publication that exposed sketchy corporate practices, bait-and-switch schemes, and unfair advertising. And, according to (former) deputy editor Chris Morran, they did so without warning and ungraciously:

To clarify: @ConsumerReports never ONCE gave @consumerist revenue or subscription goals, but we got the ax for not meeting them?

[…] I hung up on the call. That’s right… they shut down the brand via conference call.

Shameful.