Cool URLs Mean Something ⇥ thehistoryoftheweb.com
Tim Berners-Lee in 1998:
Keeping URIs so that they will still be around in 2, 20 or 200 or even 2000 years is clearly not as simple as it sounds. However, all over the Web, webmasters are making decisions which will make it really difficult for themselves in the future. Often, this is because they are using tools whose task is seen as to present the best site in the moment, and no one has evaluated what will happen to the links when things change. The message here is, however, that many, many things can change and your URIs can and should stay the same. They only can if you think about how you design them.
Links give greater meaning to our webpages. Without the link, we would lose this significant grammatical tool native the web. And as links die out and rot on the vine, what’s at stake is our ability to communicate in the proper language of hypertext.
A dead link may not seem like it means very much, even in the aggregate. But they are. One-way links, the way they exist on the web where anyone can link to anything, is what makes the web universal. In fact, the first name for URL’s was URI’s, or Universal Resource Identifier. It’s right there in the name. And as Berners-Lee once pointed out, “its universality is essential.”
In 2018, Google announced it was deprecating its URL shortener, with no new links being created after March 2019. All existing shortened links would, however, remain active. It announced this in a developer blog post which — no joke — returns a 404 error at its original URL, which I found via 9to5Google. Google could not bother to redirect posts from just six years ago to their new valid URLs.
Google’s URL shortener was in the news again this month because the company has confirmed it will turn off these links in August 2025 except for those created via Google’s own apps. Google Maps, for example, still creates a goo.gl short link when sharing a location.
In principle, I support this deprecation because it is confusing and dangerous for Google’s own shortened URLs to have the same domain as ones created by third-party users. But this is a Google-created problem because it designed its URLs poorly. It should have never been possible for anyone else to create links with the same URL shortener used by Google itself. Yet, while it feels appropriate for a Google service to be unreliable over a long term, it also should not be ending access to links which may have been created just about five years ago.
By the way, the Sophos link on the word “dangerous” in that last paragraph? I found it via a ZDNet article where the inline link is — you guessed it — broken. Sophos also could not bother to redirect this URL from 2018 to its current address. Six years ago! Link rot is a scourge.