Color ⇥

Color was launched in March as a sort of Instagram for people around you. It was a laughable idea from the beginning because it never answered the question “why?”. Why would you want to share photos of a party with people at the same party?

At some point recently, Color.com (archived version) changed to the current version, which teases a soon-to-be-released live streaming app that would integrate with Facebook, a la Qik circa 2009.

Color is now video, instead of photos. It now uses Facebook instead of trying to start its own social network. And it now broadcasts worldwide instead of sharing with people next to you. Apparently, this version was previewed a couple of months ago, according to Fast Company:

In late September, around the time of Facebook’s f8 developers conference, [Color founder Bill] Nguyen revealed the all-new Color, an app integrated 100% into the Facebook platform, which also features Peek (now officially called Visit).

Color still hasn’t answered the question “why?”.