BuzzFeed’s A.I. Pivot Might End in Bankruptcy ⇥ futurism.com

I know — weird that there is news about Digg and BuzzFeed on the same day in 2026. Anyway.

Victor Tangermann, Futurism:

Now, three years after its AI pivot, the writing is on the wall. The company reported a net loss of $57.3 million in 2025 in an earnings report released on Thursday. In an official statement, the company glumly hinted at the possibility of going under sooner rather than later, writing that “there is substantial doubt about the Company’s ability to continue as a going concern.”

Just a few months after BuzzFeed announced it was pivoting to A.I. to generate more personalized quizzes, it closed its Pulitzer Prize-winning news division.

Not to worry, though, because it launched a new company called Branch Office, which has an on-trend for last year website, some vague apps, and a name that shares an abbreviation with “body odour”. The announcement comes with a killer quote from BuzzFeed’s CEO:

“We’re accelerating into an era of infinite fake news, slop, personalization bubbles, and cuts at the organizations that actually care about content,” said Jonah Peretti. “We need a solution. Branch Office is that solution.”

An era of “slop”? “Cuts at the organizations that actually care”? Listen to yourself, Peretti.