The Blurry Future of Sora ⇥ wired.com
Jason Parham, Wired:
The uptick in artificial social networks, [Rudy] Fraser tells me, is being driven by the same tech egoists who have eroded public trust and inflamed social isolation through “divisive” algorithms. “[They] are now profiting on that isolation by creating spaces where folks can surround themselves with sycophantic bots.”
I saw this quote circulating on Bluesky over the weekend and it has been rattling around my head since. It cuts to the heart of one reason why A.I.-based “social” networks like Sora and Meta’s Vibes feel so uncomfortable.
Unfortunately, I found the very next paragraph from Parham uncompelling:
In the many conversations I had with experts, similar patterns of thought emerged. The current era of content production prioritizes aesthetics over substance. We are a culture hooked on optimization and exposure; we crave to be seen. We live on our phones and through our screens. We’re endlessly watching and being watched, submerged in a state of looking. With a sort of all-consuming greed, we are transforming into a visual-first society — an infinite form of entertainment for one another to consume, share, fight over, and find meaning through.
Of course our media reflects aesthetic trends and tastes; it always has. I do not know that there was a halcyon era of substance-over-style media, nor do I believe there was a time since celebrity was a feasible achievement in which at least some people did not desire it. In a 1948 British survey of children 10–15 years old, one-sixth to one-third of respondents aspired to “‘romantic’ [career] choices like film acting, sport, and the arts”. An article published in Scouting Magazine in 2000 noted children leaned toward high-profile careers — not necessarily celebrity, but jobs “every child is exposed to”. We love this stuff because we have always loved this stuff.
Among the bits I quibble with in the above, however, this stood out as a new and different thing: “[w]e’re endlessly watching and being watched”. That, I think, is the kind of big change Fraser is quoted as speaking about, and something I think is concerning. We already worried about echo chambers, and platforms like YouTube responded by adjusting recommendations to less frequently send users to dark places. Let us learn something, please.
A company that still believes that its technology was imminently going to run large swathes of the economy, and would be so powerful as to reconfigure our experience of the world as we know it, wouldn’t be seeking to make a quick buck selling ads against deep fake videos of historical figures wrestling. They also wouldn’t be entertaining the idea, as [Sam] Altman did last week, that they might soon start offering an age-gated version of ChatGPT so that adults could enjoy AI-generated “erotica.”
To me, these are the acts of a company that poured tens of billions of investment dollars into creating what they hoped would be the most consequential invention in modern history, only to finally realize that what they wrought, although very cool and powerful, isn’t powerful enough on its own to deliver a new world all at once.
I do not think Sora smells of desperation, but I do think it is the product of a company that views unprecedented scale as its primary driver. I think OpenAI wants to be everywhere — and not in the same way that a consumer electronics company wants its smartphones to be the category’s most popular, or anything like that. I wonder if Ben Thompson’s view of OpenAI as “the Windows of A.I.” is sufficient. I think OpenAI is hoping to be a ubiquitous layer in our digital world; or, at least, it is behaving that way.