Blogging Is Not a Thing, It’s an Attitude ⇥ loopinsight.com

Jim Dalrymple:

A blog isn’t about the feelings of the company, but rather a personal look at the writer. You can’t assign a blogger a story and hope the audience doesn’t get the fact that they have no idea what they’re talking about or worse yet, they don’t really care.

A-goddamn-men.