Apple Attempts to Rally Users Against E.U. Digital Markets Act ⇥ apple.com

Apple issued a press release criticizing the E.U.’s Digital Markets Act in a curious mix of countries. It published it on its European sites — of course — and in Australia, Canada, New Zealand, and the United States, all English-speaking. It also issued the same press release in Brazil, China, Guinea-Bissau, Indonesia, and Thailand — and a handful of other places — but not in Argentina, India, Japan, Mexico, or Singapore. Why this mix? Why did Apple bother to translate it into Thai but not Japanese? It is a fine mystery. Read into it what you will.

Anyway, you will be amazed to know how Apple now views the DMA:

It’s been more than a year since the Digital Markets Act was implemented. Over that time, it’s become clear that the DMA is leading to a worse experience for Apple users in the EU. It’s exposing them to new risks, and disrupting the simple, seamless way their Apple products work together. And as new technologies come out, our European users’ Apple products will only fall further behind.

[…]

That’s why we’re urging regulators to take a closer look at how the law is affecting the EU citizens who use Apple products every day. We believe our users in Europe deserve the best experience on our technology, at the same standard we provide in the rest of the world — and that’s what we’ll keep fighting to deliver.

It thinks the DMA should disappear.

Its reasoning is not great; Michael Tsai read the company’s feature delays more closely and is not convinced. One of the delayed features is Live Translation, about which I wrote:

This is kind of a funny limitation because fully half the languages Live Translation works with — French, German, and Spanish — are the versions spoken in their respective E.U. countries and not, for example, Canadian French or Chilean Spanish. […]

Because of its launch languages, I think Apple expects this holdup will not last for long.

I did not account for a cynical option: Apple is launching with these languages as leverage.

The way I read Apple’s press release is as a fundamental disagreement between the role each party believes it should play, particularly when it comes to user privacy. Apple seems to believe it is its responsibility to implement technical controls to fulfill its definition of privacy and, if that impacts competition and compatibility, too bad. E.U. regulators seem to believe it has policy protections for user privacy, and that users should get to decide how their private data is shared.

Adam Engst, TidBits:

Apple’s claim of “the same standard we provide in the rest of the world” rings somewhat hollow, given that it often adjusts its technology and services to comply with local laws. The company has made significant concessions to operate in China, doesn’t offer FaceTime in the United Arab Emirates, and removes apps from the still-functional Russian App Store at the Russian government’s request. Apple likely pushed back in less public ways in those countries, but in the EU, this public statement appears aimed at rallying its users and influencing the regulatory conversation.

I know what Engst is saying here, and I agree with the sentiment, but this is a bad group of countries to be lumped in together with. That does not mean the DMA is equal to the kinds of policies that restrict services in these other countries. It remains noteworthy how strict Apple is in restricting DMA-mandated features only to countries where they are required, but you can just change your region to work around the UAE FaceTime block.