Manager Magazine Suggests Collaboration Between Apple and Porsche Beyond CarPlay ⇥ theautopian.com

Stephen Rivers, the Autopian:

A recent story from Manager Magazine implies that Apple and Porsche are working on a car that’ll end up being a much greater integration than we’ve seen before. It highlights how the two brands have worked closely in the past, how Apple execs love to drive Porsches, and how they might work together in the future:

Preparations are now underway for an Apple-Porsche. Since Cook abandoned plans for his own Apple Car at the end of February, there have been completely new options for collaboration. A lot is now possible for Porsche; some developments and projects from the world of the Apple Car could now become available. It’s not just about software, they say in Stuttgart; Apple has also pursued exciting approaches to battery systems, for example.

That’s been translated by Google, but it gets the idea across. […]

Apple showed the new version of CarPlay first in mockups with Aston Martin and Porsche branding, and I am tempted to write this article off as a mere misinterpretation of that existing relationship. But if Manager’s sources are right, this could be a somewhat deeper connection. I would not go so far as Rivers’ article claims — that this is some kind of spiritual successor to Apple’s axed car project — yet if any company knows a thing or two about selling $120,000 cars, it is Porsche.