“Apple Just Opens a Store” ⇥ smkyml.wordpress.com

Shawn King nails the difference between the opening of a Microsoft Store and an Apple Store. The former has no attraction, and therefore no reason for people to be excited. Microsoft is perceived as stiff and corporate, whereas Apple is perceived as cool and funky. A stiff-assed businessman in cuffed jeans and Converse is still a stiff-assed businessman.