Tim Cook Gives Donald Trump a Gold Trophy and, Legally Speaking, Expects Nothing in Return ⇥ apple.com
Apple today announced a new $100 billion commitment to America, a significant acceleration of its U.S. investment that now totals $600 billion over the next four years. Today’s announcement includes the ambitious new American Manufacturing Program (AMP), dedicated to bringing even more of Apple’s supply chain and advanced manufacturing to the U.S. Through AMP, Apple will increase its investment across America and incentivize global companies to manufacture even more critical components in the United States.
Is someone keeping track of the results of these commitments? Please let me know.
“Today, we’re proud to increase our investments across the United States to $600 billion over four years and launch our new American Manufacturing Program,” said Tim Cook, Apple’s CEO. “This includes new and expanded work with 10 companies across America. They produce components that are used in Apple products sold all over the world, and we’re grateful to the President for his support.”
I think Cook is also grateful to the president for exempting the company from new tariffs. Cook showed his appreciation by giving the president a glass and twenty-four karat gold memento, which is not a bribe.
Call it whatever you want, but Cook now finds himself trying to appease the presidents of both the United States and China. The goals of each are in opposition, yet either one could make a move imperilling Apple. When his time at Apple ends, Cook may wish to be remembered as a diplomat, but that word will always carry the vibe of euphemism.