Apple’s Missteps in A.I. Are Partly the Fault of A.I. ⇥ cnn.com

Allison Morrow, CNN:

Tech columnists such as the New York Times’ Kevin Roose have suggested recently that Apple has failed AI, rather than the other way around.

“Apple is not meeting the moment in AI,” Roose said on his podcast, Hard Fork, earlier this month. “I just think that when you’re building products with generative AI built into it, you do just need to be more comfortable with error, with mistakes, with things that are a little rough around the edges.”

To which I would counter, respectfully: Absolutely not.

Via Dan Moren, of Six Colors:

The thesis of the piece is not about excusing Apple’s AI missteps, but zooming out to take a look at the bigger picture of why AI is everywhere, and make the argument that maybe Apple is well-served by not necessarily being on the cutting edge of these developments.

If that is what this piece is arguing, I do not think Apple makes a good case for it. When it launched Apple Intelligence, it could have said it was being more methodical, framing a modest but reliable feature set as a picture of responsibility. This would be a thin layer of marketing speak covering the truth, of course, but that would at least set expectations. Instead, what we got was a modest and often unreliable feature set with mediocre implementation, and the promise of a significantly more ambitious future that has been kicked down the road.

These things do not carry the Apple promise, as articulated by Morrow, of “design[ing] things that are accessible out of the box”, products for which “[y]ou will almost never need a user manual filled with tiny print”. It all feels flaky and not particularly nice to use. Even the toggle to turn it off is broken.