Amazon to End Inventory Commingling ⇥ modernretail.co

Allison Smith, Modern Retail (via Michael Tsai):

Amazon revealed at its annual Accelerate seller conference in Seattle that it is shutting down its long-running “commingling” program — a move that drew louder applause from sellers than any other update of the morning.

The decision marks the end of a controversial practice in which Amazon pooled identical items from different sellers under one barcode. The system, intended to speed deliveries and save warehouse space, had also allowed counterfeit or expired goods to be mixed in with authentic ones, according to The Wall Street Journal. For years, brands complained that commingling made it difficult to trace problems back to specific sellers and left their reputations vulnerable when customers received knockoffs. In 2013, Johnson & Johnson temporarily pulled many of its consumer products from Amazon, arguing the retailer wasn’t doing enough to curb third-party sales of damaged or expired goods.

I had no idea Amazon did this until I complained on Mastodon about how terrible its shopping experience is, and Ben replied referencing this practice, nor did I know it has been doing so for at least twelve years. I am certain I have received counterfeit products more than once from Amazon, and I think this is how it happened.