AccuWeather Removes Reveal Mobile From Their iOS App ⇥ accuweather.com

AccuWeather:

AccuWeather’s app employed a Software Development Kit (SDK) from a third party vendor (Reveal Mobile) that inadvertently allowed Wi-Fi router data to be transmitted to this third-party vendor. Once we became aware of this situation we took immediate action to verify the operation and quickly disabled the SDK from the IOS app. Our next step was to update the IOS app and remove Reveal Mobile completely. At no time was this data accessed or used by AccuWeather and we have received assurances from the vendor that the same is true for them. AccuWeather takes our customers’ privacy seriously and is committed to maintaining the highest level of compliance and protection.

If AccuWeather took their users’ privacy seriously, they wouldn’t have sold their location data to Reveal Mobile. Even if you believe that Reveal Mobile never used collected base station IDs for tracking purposes — and I don’t, because collecting and using available location data is their business model — why would you believe that AccuWeather wouldn’t try the same trick again?

Update: Will Strafach:

latest AccuWeather: no connections to Reveal now…but I do see my precise GPS long/lat/alt going to “nexage.com” (ad company).

See what I mean?