Wishing for a More Flexible Apple Display Strategy ⇥ sixcolors.com
Jason Snell, Six Colors:
I’ve been thinking about Apple’s relationship with computer displays lately. Maybe it was the report that the iMac Pro might somehow return, combined with John Voorhees of MacStories detailing how he gave up the Studio Display for an ASUS monitor? And, of course, there’s the prospect that we may be seeing new Apple-made standalone displays in 2026.
I don’t want to go back to a world where Apple no longer makes standalone displays. But that said, I think the company’s approach to display technology needs a serious upgrade.
Co-signed. When I bought my iMac 5K in early 2019,1 it was the only big desktop display Apple sold. Now, as I think about an update, I am dismayed I will not officially be able to use it as an external display, though it seems like Luna Display might be worth a shot over Thunderbolt 3. If that does not work, it is gutting to me that I will have to effectively re-purchase this same 5K panel for my desk. And then there is the question of what I should do with my otherwise-good-just-outdated iMac.
I have been keeping an eye on Michael Tsai’s posts about displays, particularly those regarding non-Apple 27-inch 5K models. I know I have to adjust my expectations. Even so, these all look pretty tacky. Imagine being from Asus or ViewSonic and thinking I want to look at an ugly logo all day long. Still, a near-thousand-dollar difference is hard to dismiss, especially since Apple’s expensive display continues to have software problems.
And, of course, the only other display Apple sells is a 32-inch model that is over-engineered for most people, costs nearly eight thousand dollars in Canada with a stand, and has not been updated in over six years. Asus’ comparable 6K display is under $2,000, though it is not as bright and it looks pretty tragic.
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Arguably the worst time in modern Apple history to be shopping for a new Mac. Butterfly keyboards in all the laptops, stale desktops, and on the verge of the last batch of Intel-based Macs. ↥︎