The surprise departure of Alan Dye announced a week ago today provoked an outpouring of reactions both thoughtful and puerile. The general consensus seemed to be oh, hell yeah, with seemingly few lining up to defend Dye’s overseeing of Apple’s software design efforts. But something has been gnawing at me all week reading take after take, and I think it was captured perfectly by Jason Snell, of Six Colors, last week:
So. In the spirit of not making it personal, I think it’s hard to pile all of Apple’s software design missteps over the last few years at the feet of Alan Dye. He had support from other executives. He led a whole team of designers. Corporate initiatives and priorities can lead even the most well-meaning of people into places they end up regretting.
That said, Alan Dye has represented Apple’s design team in the same way that Jony Ive did ever since Jony took over software design. He was the public face of Liquid Glass. He has been a frequent target of criticism, some of it quite personal, all coming from the perspective that Apple’s design output, especially on the software side, has been seriously lacking for a while now.
This nuanced and careful reaction, published shortly after Dye’s departure was announced, holds up and is the thing I keep coming back to. Snell expanded on these comments on the latest episode of Upgrade with Myke Hurley. I think it is a good discussion and well worth your time. (Thanks to Jack Wellborn for suggesting I listen.)
Cast your mind back to two days earlier, when Apple said John Giannandrea was retiring. Giannandrea, coming from running search and A.I. at Google, signalled to many that Apple was taking the future of Siri seriously. For whatever reason — insufficient support from Apple, conflicting goals, reassignments to questionable projects, or any number of other things — that did not pan out. Siri today works similarly to Siri eight years ago, before he joined the company, the launch of Apple Intelligence was fumbled, and the features rolled out so far do not feel like Apple products. Maybe none of this was the fault of Giannandrea, yet all of it was his responsibility.
It is difficult to know from the outside what impact Giannandrea’s retirement will have for the future of Siri or Apple Intelligence. Similarly, two days after that was announced, Dye said he was leaving, too, and Apple promoted Stephen Lemay to replace him, at least temporarily. From everything I have seen, people within Apple seem to love this promotion. However, it would be wrong to think Lemay is swooping in to save the day, both because that is an immense amount of pressure to put on someone who is probably already feeling it, and because the conditions that resulted in my least favourite design choices surely had agreement from plenty of other people at Apple.
While I am excited for the potential of a change in direction, I do not think this singlehandedly validates the perception of declining competence in Apple’s software design. It was Dye’s responsibility, to be sure, but it was not necessarily his fault. I do not mean that as an excuse, though I wish I did. The taste of those in charge undoubtably shapes what is produced across the company. And, despite a tumultuous week at the top of Apple’s org chart, many of those people remain in charge. To Snell’s point of not personalizing things, and in the absence of a single mention of “design” on its leadership page, the current direction of Apple’s software should be thought of as a team effort. Whether one person should be granted the authority to transform the taste of the company’s leadership into a coherent, delightful, and usable visual language is a good question. Regardless, it will be their responsibility even if it is not their fault.