Search Results for: "color"

Berber Jin, Wall Street Journal:

Altman and Ive offered a few hints at the secret project they have been working on [at a staff meeting]. The product will be capable of being fully aware of a user’s surroundings and life, will be unobtrusive, able to rest in one’s pocket or on one’s desk, and will be a third core device a person would put on a desk after a MacBook Pro and an iPhone.

Ambitious, albeit marginally less hubristic than considering it a replacement for either of those two device categories.

Stephen Hackett:

If OpenAI’s future product is meant to work with the iPhone and Android phones, then the company is opening a whole other set of worms, from the integration itself to the fact that most people will still prefer to simply pull their phone out of their pockets for basically any task.

I am reminded of an April 2024 article by Jason Snell at Six Colors:

The problem is that I’m dismissing the Ai Pin and looking forward to the Apple Watch specifically because of the control Apple has over its platforms. Yes, the company’s entire business model is based on tightly integrating its hardware and software, and it allows devices like the Apple Watch to exist. But that focus on tight integration comes at a cost (to everyone but Apple, anyway): Nobody else can have the access Apple has.

A problem OpenAI could have with this device is the same as was faced by Humane, which is that Apple treats third-party hardware and software as second-class citizens in its post-P.C. ecosystem. OpenAI is laying the groundwork for better individual context. But this is a significant limitation, and it is one I am curious to see how it is overcome.

Whatever this thing is, it is undeniably interesting to me. OpenAI has become a household name on a foundation of an academic-sounding product that has changed the world. Jony Ive has been the name attached to entire eras of design. There is plenty to criticize about both. Yet the combination of these things is surely intriguing, inviting the kind of speculation that used to be commonplace in tech before it all became rote. I have little faith our world will become meaningfully better with another gadget in it. Yet I hope the result is captivating, at least, because we could use some of that.

Following yesterday’s ruling finding Apple has disregarded a U.S. court’s instructions to permit links to external purchases from within iOS apps under reasonable terms, the publisher of MacDailyNews responded with the site’s take. In case you are not already familiar, MacDailyNews has a consistently right-libertarian editorial slant. It is not one I agree with, but that has only the tiniest bit of relevance to this commentary.

Also, while the site was founded by Steve Jack, it attaches no byline to its articles and so I am uncertain who specifically wrote this tripe:

It’s too bad Gonzalez Rogers expected Apple to provide a service that she ordered for free, because it makes no sense for Apple to do such a thing. Gonzales ordered Apple to allow developers to advertise lower prices elsewhere within Apple’s App Store. It is Apple’s App Store. Despite what Epic Games wishes and misrepresents, the App Store is not a public utility. Apple built it. Apple maintains it. Apple owns it, not Epic Games or some ditzy U.S. District Judge. Advertising within Apple’s App Store has value, a fee for which its owner has every right to charge, regardless of whatever the blank-eyed Gonzalez Rogers, bless her heart, expected.

I am sure there are plenty of people out there who believe Apple is entitled to run the iOS App Store as it sees fit. It is an argument with which I have sympathies outweighed by disagreements, but I get it.

What I do not get is describing a U.S. district court judge as “ditzy”.

It is an adjective invoked by MacDailyNews to describe just two people: Gonzalez Rogers and former European Commissioner for Competition Margrethe Vestager. It is an inherently sexist term — a cheap shot thrown at women who happen to have legally restricted the world’s most valuable corporation. Agree or disagree with their work, this kind of response is pathetic.

If, however, one is desperate to be a misogynist, they had better be certain the rest of their argument is airtight. And MacDailyNews falls on its face.

Gonzalez Rogers has not demanded an entirely free ride. In fact, she gave Apple substantial opportunity to explain how it arrived at (PDF) a hefty 27% commission rate for external purchases. Apple did not do so. It took hearings this year to learn it went so far as to get the Analysis Group to produce a report which happened to find (PDF) Apple was responsible for “up to 30% of a developer’s revenue”. But, Gonzalez Rogers writes, this study was not the basis for Apple’s justification for a 27% cut for external purchases, nor could it have been, because it was produced after records show Apple had already decided on that rate. It was reverse-engineered to maintain Apple’s entirely unjustified high commission rate.

To quote Gonzalez Rogers:

This is an injunction, not a negotiation. There are no do-overs once a party willfully disregards a court order. […]

And again:

Apple was afforded ample opportunity to respond to the Injunction. It chose to defy this Court’s order and manufacture post hoc justifications for maintaining an anticompetitive revenue stream. Apple’s actions to misconstrue the Injunction continue to impede competition. This Court will not play “whack-a-mole,” nor will it tolerate further delay.

Apple could have taken this up in a legally justifiable way that, plausibly, could have given it some reasonable commission on some sales. It did not do that, so now the court says no commission whatsoever is permissible. Simple. Besides, developers pay for hardware, a developer membership, and plenty of Apple’s services. They are not getting a free ride just by linking to an external payment option.

Moreover, developers do not “advertise” in the App Store. They can, but that is not what is being adjudicated in this case.

Media commentators can disagree on this ruling, on the provisions of the Digital Markets Act, and on Apple’s treatment of developers. There are many legitimate views and angles, and I think it is great to see so much discussion about this leading up to WWDC. But we can all do this without resorting to lazy sexism. Do better.

Benjamin Mayo, 9to5Mac:

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business.

When Apple first launched ads in the App Store, they were only shown as promoted search results, hence the name ‘Search Ads’. But the company now offers advertising placements in many more places beyond just the Search tab, so the old name had become a bit anachronistic.

Seb Joseph and Krystal Scanlon, Digiday:

The timing matters. Apple has spent years building its defenses, designing its own chips, overhauling supply chains — but tariffs on Chinese imports, especially under Trump’s return to the campaign trail, are reintroducing uncertainty. Some products have dodged the impact, others haven’t. And with hardware margins already tight, Apple needs new ways to protect its bottom line.

I do not think it is nitpicking to dispute calling margins of 35% on hardware “tight”.

Still, Apple is at risk of being squeezed in both hardware and software — to the extent a corporation the size of Apple can actually be squeezed, of course. Its hardware made in China is now exempt from Trump’s escalating and volatile tariff demands, but that could obviously change if Tim Cook is insufficiently grateful. Meanwhile, its Google search deal with 100% margins is at risk of being disallowed.

The advertising market is an obvious but dispiriting place to find money. Apple already has a few spots available in the App Store, and in News and Stocks, and I could see the potential for placements in apps like Maps, Music, Podcasts, and Wallet.

This rebranding and the increasingly important Services revenue charts look like a forecast for more ads. I hope I am wrong. I do not use News or Stocks, but the ads in the App Store are already a gross exploitation of Apple’s position owning these platforms. It is the kind of move that encourages understandable regulatory scrutiny.

I would have loved to have been a fly on the wall when Mark Zuckerberg and the rest of the Meta’s leadership team found out about Sarah Wynn-Williams’ book “Careless People”. This conversation could have taken place anywhere, but I imagine it was in a glass-walled meeting room which would allow one of these millionaire’s shouted profanities to echo. That feels right. Wynn-Williams, a former executive at Facebook, is well-placed to tell stories of the company’s indifference to user privacy, its growth-at-all-costs mentality, its willingness to comply with the surveillance and censorship requirements of operating in China, and alleged sexual harassment by Joel Kaplan. And, of course, its inaction in Myanmar that played a “determining role” in a genocide that killed thousands in one month in 2017 alone.

Based on some of the anecdotes in this book, I am guessing Zuckerberg, Kaplan, and others learned about this from a public relations staffer. That is how they seem to learn about a lot of pretty important things. The first public indication this book was about to be released came in the form of a preview in the Washington Post. Apparently, Meta had only found out about it days before.

It must have been a surprise as Meta’s preemptive response came in the form of a barely formatted PDF sent to Semafor, and it seems pretty clear the company did not have an advance copy of the book because all of its rebuttals are made in broad strokes against the general outline reported by the Post. Now that I have read the book, I thought it would be fun and educational to compare Meta’s arguments against the actual claims Wynn-Williams makes. I was only half right — reading about the company’s role in the genocide in Myanmar remains a chilling exercise.

A caveat: Wynn-Williams’ book is the work of a single source — it is her testimony. Though there are references to external documents, there is not a single citation anywhere in the thing. In an article critical of the book, Katie Harbath, one of Wynn-Williams’ former colleagues, observes how infrequently credit is given to others. And it seems like it, as with most non-fiction books, was not fact-checked. That is not to disparage the book or its author, but only to note that this is one person’s recollections centred around her own actions and perspective.

One other caveat: I have my own biases against Meta. I think Mark Zuckerberg is someone who had one good idea and has since pretended to be a visionary while stumbling between acquisitions and bad ideas. Meta’s services are the product of bad incentives, an invasive business model, and a caustic relationship with users. I am predisposed to embracing a book validating those feelings. I will try to be fair.

Anyway, the first thing you will notice is that most of the points in Meta’s response do not dispute the stories Wynn-Williams tells; instead, the company wants everyone to think it is all “old news” and it resents all this stuff being dredged up again. Yet even though this is apparently a four-hundred-page rehash, Meta is desperate to silence Wynn-Williams in a masterful gambit. But of course Wynn-Williams is going to write about things we already know a little bit about; even so, there is much to learn.

Most of Meta’s document is dedicated to claims about the company’s history with China, beginning with the non-news that it wanted to expand into the country:

SWW’s “New” Claim:

Facebook Had A Desire To Operate In China.

Old News:

Zuckerberg Addressed This In 2019 Televised Speech. Mark himself said in a televised address in 2019, “[He] wanted our services in China … and worked hard to make this happen. But we could never come to agreement on what it would take for us to operate there.’ That is why we don’t operate our services in China today.”

No, it is not just you: the link in this section is, indeed, broken, and has been since this document was published, even though the page title suggests it was available six months prior. Meta’s communications staff must have known this because they include a link to the transcript, too. No, I cannot imagine why Meta thought it made sense to send people to an inactive video.

At any rate, Zuckerberg’s speech papers over the lengths to which the company and he — personally — went to ingratiate himself with leaders in China. Wynn-Williams dedicates many pages of her book to examples, but only one I want to focus on for now.

But let me begin with the phrase “we could never come to an agreement on what it would take for us to operate there”. In the context of this speech’s theme, the importance of free expression, this sounds like Meta had a principled disagreement with the censorship required of a company operating in China. This was not true. Which brings me to another claim Meta attempts to reframe:

SWW’s “New” Claim:

Facebook Developed Censorship Tools For Use By Chinese Officials.

Old News:

2016 New York Times Report On Potential Facebook Software Being Used By Facebook In Regard To China; Noted It “So Far Gone Unused, And There Is No Indication That Facebook Has Offered It To The Authorities In China.” […]

This is not a denial.

Wynn-Williams says she spent a great deal of time reading up on Facebook’s strategy in China since being told to take it over on a temporary basis in early 2017. Not only was the company okay with censoring users’ posts on behalf of the Chinese government, it viewed the capability as leverage and built software to help. She notices in one document “the ‘key’ offer is that Facebook will help China ‘promote safe and secure social order’”:

I find detailed content moderation and censorship tools. There would be an emergency switch to block any specific region in China (like Xinjiang, where the Uighurs are) from interacting with Chinese and non-Chinese users. Also an “Extreme Emergency Content Switch” to remove viral content originating inside or outside China “during times of potential unrest, including significant anniversaries” (like the June 4 anniversary of the Tiananmen Square pro-democracy protests and subsequent repression).

Their censorship tools would automatically examine any content with more than ten thousand views by Chinese users. Once this “virality counter” got built, the documents say that Facebook deployed it in Hong Kong and Taiwan, where it’s been running on every post.

Far from a principled “agreement on what it would take for us to operate [in China]”, Facebook was completely fine with the requirements of the country’s censorial regime until it became more of a liability. Then, it realized it was a better deal to pay lobbyists to encourage the U.S. government to ban TikTok.

SWW’s “New” Claim:

Facebook Tested Stealth App In China.

Old News:

2017 New York Times Headline: “In China, Facebook Tests The Waters With A Stealth App” “We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways,” Facebook said in a statement.”

Wynn-Williams provides plenty more detail than is contained in the Times report. I wish I could quote many pages of the book without running afoul of copyright law or feeling like a horrible person, so here is a brief summary: Facebook created an American shell company, which spun up another shell company in China. Meta moved one of its employees to an unnamed “Chinese human resources company” and makes her the owner of its Chinese shell company. A subsidiary of that company then launched two lightly reskinned Facebook apps in China, which probably violate Chinese data localization laws. And I need to quote the next part:

“Are Mark and Sheryl okay with it?” I ask.

He [Kaplan] admits that they weren’t aware of it.

I am unsure I believe Zuckerberg did not know about this arrangement.

As far as I can find, most of these details are new. The name of the Chinese shell company’s subsidiary was published by the Times, but the only reference I can find — predating this book — to the other shell companies is in an article on Sohu. I cannot find any English-language coverage of this situation.

Nor, it should be said, can I find any discussion of the legality of Facebook’s Chinese operations, the strange leadership in the documentation for the shell companies, the other apps Facebook apparently released in China, and the fallout after the Times article was published. Meta’s anticipatory response to Wynn-Williams’ book pretends none of this is newsworthy. I found it captivating.

SWW’s “New” Claim:

Chinese Dissident Guo Wengui Was Removed Due To Pressure From The Chinese Government.

Old News:

The Reasons Facebook Removed Guo Wengui From The Platform Were Publicly Reported In 2017;

Unpublished His Page And Suspended His Profile Because Of Repeated Violations Of Company’s Community Standards.

Wynn-Williams says this is false. She quotes the same testimony Facebook’s general counsel gave before a Senate Intelligence Committee hearing, but only after laying out the explicit discussions between Facebook and the Cyberspace Administration of China saying the page needed to be removed. At a time when Facebook was eager to expand into China, the company’s compliance was expected.

Then we get to Myanmar:

SWW’s “New” Claim:

Facebook Dragged Its Feet On Myanmar Services.

Old News:

Facebook Publicly Acknowledged Myanmar Response In 2018. The facts here have been public record since 2018, and we have said publicly we know we were too slow to act on abuse on our services in Myanmar […]

“Too slow to act” is one way to put it — phrasing that, while not absolving Meta, obscures a more offensive reality.

Myanmar, Wynn-Williams writes, was a particularly good market for Facebook’s Free Basics program, a partnership with local providers that gives people free access to services like Facebook and WhatsApp, plus a selection of other apps and websites. It is an obvious violation of net neutrality principles, the kind Zuckerberg framed in terms of civil rights in the United States, but seemed to find more malleable in India. Wynn-Williams’ description of the company’s campaign to save it in India, one that was ultimately unsuccessful, is worth reading on its own. Facebook launched Free Basics in Myanmar in 2016; two years later, the company pulled the plug.

From 2014 to 2017, Kevin Roose reported for the New York Times, Facebook’s user base in Myanmar — a country of around fifty million people — grew from two million to thirty million, surely accelerated by Free Basics. During that time period, Wynn-Williams writes, Facebook observed a dramatic escalation in hate speech directed toward the Rohingya group. As this began, Meta had a single contractor based in Dublin who was reviewing user reports. One person.

Also, according to Wynn-Williams, Facebook is not available in Burmese, local users “appear to be using unofficial Facebook apps that don’t offer a reporting function”, and there incompatibility between Unicode and Zawgyi. As a result, fewer reports are received, they are not necessarily in a readable format, and they are processed by one person several time zones away.

Leading up to the November 2015 election, Wynn-Williams says they doubled the number of moderators speaking Burmese — two total — plus another two for election week. Wynn-Williams says she worked for more than a year to get management’s attention in a candidate for Myanmar-specific policies, only for Kaplan to reject the idea in early 2017.

From the end of August to the end of September that year, 6,700 people are killed. Hundreds of thousands more are forced to leave the country. All of this was accelerated by Facebook’s inaction and ineptitude. “Too slow to act” hardly covers how negligent Facebook was at the scale of this atrocity.

SWW’s New Claim:

Facebook Offered Advertisers The Ability To Target Vulnerable 13-17 Year Olds.

Old News:

Claim Was Based On A 2017 Article By The Australian, Which Facebook Refuted. “On May 1, 2017, The Australian posted a story regarding research done by Facebook and subsequently shared with an advertiser. The premise of the article is misleading. Facebook does not offer tools to target people based on their emotional state.”

In fact, Wynn-Williams quotes the refutation, calling it a “flat-out lie”. She says this is one of at least two similar slide decks discussing targeting ads based on a teenager’s emotional state, and in an internal discussion, finds an instance where Facebook apparently helped target beauty ads to teenage girls when they deleted pictures of themselves from their accounts. She also writes that the deputy chief privacy officer confirmed it is entirely possible to target ads based on implied emotion.

After the “lie” is released as a statement anyway, Wynn-Williams says she got a phone call from a Facebook ad executive frustrated by how it undermined their pitch to advertisers for precise targeting.

SWW’s New Claim:

Donald Trump Was Charged Less Money For Incendiary Adverts Which Reached More People.

Old News:

Claim Was Based On A 2018 Article By Wired, Which Facebook Refuted.

The argument made by Meta’s Andrew Bosworth, in a since-deleted Twitter thread, was that Trump’s average CPM was almost always higher than that of the Clinton campaign. But while this is one interpretation of the Wired article — one the publication disputed — this is not the claim made by Wynn-Williams. She only says the high levels of engagement on Trump’s ads drove their prices down, but not necessarily less than Clinton’s ads.

Those were all of the claims Meta chose to preemptively dispute or reframe. The problem is that Wynn-Williams did make news in this book. There are plenty of examples of high-level discussions, including quoted email messages, showing the contemporaneous mindset to build its user base and market share no matter the cost. It is ugly. Meta’s public relations team apparently thought it could get in front of this thing without having all the details, but their efforts were weak and in vain.

Following its publication, Meta not only sought and received a legal demand that Wynn-Williams must stop talking about the book, it followed its “playbook for answering whistleblowers”. I am not a highly paid public relations person; I assume those who are might be able to explain if this strategy is effective. It does not seem as though it is, however.

This is all very embarrassing for Meta, yet seems entirely predictable. Like I wrote, I have my own biases against the company. I already thought it was a slimy company and I hate how much this confirms my expectations. So I think it is important to stay skeptical. Perhaps there are other sides to these stories. But nothing in “Careless People” seems unbelievable — only unseemly and ugly.

John Gruber:

It’s under-remarked upon, but Apple, to a point of almost obstinance, considers pricing part of the brand for its products. They tend not to raise or lower prices with the ebbs and flows of the world economy or even the obvious constraints of simple supply and demand. Throughout the entire COVID crisis, I don’t recall them changing their prices for anything.

Dan Moren, Six Colors:

In his piece, Gruber particularly calls out the trashcan Mac Pro sticking at $2999 throughout its existence, but I think an even more striking example is the iMac. Introduced in 1998 at a base price of $1299, today’s infinitely more powerful iMac M4 starts at… $1299.

This very astute point makes the excuse of inflation stand out even more when prices are increased.

Jason Snell, Six Colors:

I feel sympathy for whomever Netflix is paying to tag content for the best places to insert ads. There are no clear act breaks in “Adolescence,” and the fact that it’s one continuous shot means that literally any interruption is going to be incredibly disruptive to the content of the show. It was never intended to be shown with advertising inserted mid-stream.

Netflix programmed four separate ad breaks.

In much the same way as the oner format shaped the story of “Adolescence”, ads defined TV shows. I remember how every show would use the ad breaks to create its structure. When movies were aired on broadcast TV, the addition of ad breaks felt entirely unnatural. The lack of advertising on the BBC, for example, similarly defined the storytelling format of its shows. If I were responsible for creating a show for Netflix, it would frustrate me to not know for certain whether it would be broken up by ads.

Also: my dentist’s office has TVs overhead and, today, the one above me was tuned to an Idaho Fox affiliate — not sure why; I thought we were “Canada strong” — playing “Sherri”. I have nothing against that show in particular, but I have not watched daytime TV in many years and the amount of ads shocked me. Near the end of the show, there would be minutes of ads — mostly for medical products — interspersed with short show segments: a minute-long game with an audience member; another minute-long bit with a funny family photo submitted by a viewer. These segments were not back-to-back; they were between multi-minute ad breaks which, at that point, are substantively the show. It was exhausting.

Allison Morrow, CNN:

Tech columnists such as the New York Times’ Kevin Roose have suggested recently that Apple has failed AI, rather than the other way around.

“Apple is not meeting the moment in AI,” Roose said on his podcast, Hard Fork, earlier this month. “I just think that when you’re building products with generative AI built into it, you do just need to be more comfortable with error, with mistakes, with things that are a little rough around the edges.”

To which I would counter, respectfully: Absolutely not.

Via Dan Moren, of Six Colors:

The thesis of the piece is not about excusing Apple’s AI missteps, but zooming out to take a look at the bigger picture of why AI is everywhere, and make the argument that maybe Apple is well-served by not necessarily being on the cutting edge of these developments.

If that is what this piece is arguing, I do not think Apple makes a good case for it. When it launched Apple Intelligence, it could have said it was being more methodical, framing a modest but reliable feature set as a picture of responsibility. This would be a thin layer of marketing speak covering the truth, of course, but that would at least set expectations. Instead, what we got was a modest and often unreliable feature set with mediocre implementation, and the promise of a significantly more ambitious future that has been kicked down the road.

These things do not carry the Apple promise, as articulated by Morrow, of “design[ing] things that are accessible out of the box”, products for which “[y]ou will almost never need a user manual filled with tiny print”. It all feels flaky and not particularly nice to use. Even the toggle to turn it off is broken.

Humane:

HP Inc. announced a definitive agreement to acquire key AI capabilities from Humane, including their AI-powered platform Cosmos, highly skilled technical talent, and intellectual property with more than 300 patents and patent applications. The acquisition advances HP’s transformation into a more experience-led company.

In general, there is something a little saddening about the failure of a brand new company trying to do its own thing in a world of giants. There is a steep hill any smaller hardware business will face.

But it is also true that the A.I. Pin just seemed pretty bad. Only so much of that can be blamed on not having access to certain APIs or it being a first-generation product. It still cost $700 and required a subscription of $24 per month. And, while HP’s deal — for less than half what the company raised — includes the software, patents, and most of the staff, it excludes the A.I. Pin.

So what happens to all those devices?

Also Humane:

  • Device Timeline: Your Ai Pin will continue to function normally until 12pm PST on February 28, 2025. After this date, it will no longer connect to Humane’s servers, and .Center access will be fully retired.

  • Device Features: Your Ai Pin features will no longer include calling, messaging, Ai queries/responses, or cloud access.

That deadline is just ten days from the time of this announcement. These pins, which began shipping less than a year ago, cannot be refurbished or reused in any way, so they will all become fridge magnets — in just ten days. I get the instinct to blame people for buying this product, but I also understand well-heeled people trying something new. The amount of products that will now end up in landfills is a blight on those responsible for these decisions. They can kick rocks.

Jason Snell:

It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple. The whole idea here is to get a broad sense of sentiment — the “vibe in the room” — regarding the past year. (And by looking at previous survey results, we can even see how that sentiment has drifted over the course of an entire decade.)

This is the tenth year Snell has run this; the first was for 2015. Over that time — and you can see this reflected in graphs in the 2024 edition — the reputation of Macs and Apple’s services has soared, Home products and software quality continue to be pretty meh, and developer relations and reception of the company’s societal impact has cratered. The vibe in the room is not great.

I continue to be impressed by how much work Snell puts into this every year. There are some changes to the survey and its reporting this time. Notably, the full commentary from all panellists who wanted to be quoted has been published separately. Maybe you think this is a lot of words, but consider how much sixty-ish commentators would write if you gave them an empty text box to rant in, and I think you will agree we all showed admirable restraint.

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Dan Counsell:

Can we please have the macOS X Lion UI back? 😍

Kyle Halevi (I trimmed the URL):

@realmacdan I redrew more than just Lion, see here:

https://www.sketch.com/s/…

Louie Mantia:

There’s a refined clarity to this version of Aqua. It evolved gracefully to this point, where every element was distinctly different and yet cohesive. Consider the search field alone. Now, search fields have the same appearance of every other field: squared. The pill shape distinguished itself. Removing that characteristic introduced a level of ambiguity that is unnecessary. The same can be said for so much in modern visual design (or lack thereof).

When Mac OS X Lion was released, John Siracusa wrote imagined “three dials labeled ‘color,’ ‘contrast,’ and ‘contour,'” saying “Apple has been turning them down slowly for years. Lion accelerates that process”. At the time, we had no idea how much closer to zero Apple would take those dials. Now, we know — and for the same apparent reason. Siracusa, again:

Apple says that its goal with the Lion user interface was to highlight content by de-emphasizing the surrounding user interface elements.

Alan Dye, introducing MacOS Big Sur:

We’ve reduced visual complexity to keep the focus on user’s content.

The thing about this explanation that frustrates most is that while we are sometimes merely viewing something, we are very often doing something with it. The reason there is a visual interface with controls and structure is because the computer is a tool.

You know how many stoves have implemented some form of touch-based controls which sometimes dim or recede? They always look more clever than they are to actually use. A physical knob is more utilitarian, and much better for its purpose. MacOS — and its users — would benefit from similar clarity and obvious controls, even if it comes at the cost of adding more shapes and colours.

Zoe Kleinman, Liv McMahon, and Natalie Sherman, BBC News:

“Apple Intelligence features are in beta and we are continuously making improvements with the help of user feedback,” the company said in a statement on Monday, adding that receiving the summaries is optional.

“A software update in the coming weeks will further clarify when the text being displayed is summarization provided by Apple Intelligence. We encourage users to report a concern if they view an unexpected notification summary.”

I object to the “beta” excuse. Would Apple not be “continuously making improvements with the help of user feedback” if it was not a “beta” product? Of course it would make changes.

Jason Snell, Six Colors:

We shouldn’t be. Apple’s shipping a feature that frequently rewrites headlines to be wrong. That’s a failure, and it shouldn’t be shrugged off as being the nature of OS features in the 2020s.

Steve Troughton-Smith:

The Apple Intelligence vs BBC story is a microcosm of the developer story for the feature. We’re soon expected to vend up all the actions and intents in our apps to Siri, with no knowledge of the context (or accuracy) in which it will be presented to the user. Apple gets to launder the features and content of your apps and wrap it up in their UI as ‘Siri’ — that’s the developer proposition Apple has presented us. They get to market it as Apple Intelligence, you get the blame if it goes awry.

Guy English:

I agree with Jason. I’ll maybe go further—If Apple Intelligence summarizes your notifications then Apple *should* badge it with *their* Apple logo. Not some weird cog or brain or some other such icon. Put your name on it! […]

I agree. Apple should not be putting its name or logo on something it does not stand behind, and it should stand behind everything it ships. It supposedly cannot “ship junk”, but it is obviously not yet proud of the way these notifications were summarized — it is making changes, after all. But will it be courageous enough to attach its valuable brand to the output of its own large language model? I would bet against it, but it should.

Peter Kafka, Business Insider:

Titled “Operation Black Walnut,” the 2022 report appears to have been assembled by Google strategists to try to imagine what kind of ad business Apple might eventually build out one day.

Apple’s current ad business is mostly confined to selling ads on its App Store search results page. But the report’s authors speculate that Apple could eventually start selling ads that run on other people’s apps and eventually on the web via its Safari browser. It might eventually become a $30 billion business, they guesstimate.

The iPhone continues to be Apple’s big moneymaker but, right after it is a big bucket labelled “Services”. Some of that is thanks to monthly recurring charges for iCloud, media streaming, video games, news, and fitness stuff. That is what probably comes to mind when you head “Apple Services”. But there are a few more things in that bucket: AppleCare, payments, advertising, and the App Store. Those last two categories are looking less solid than they once did.

Included in “advertising” is the revenue sharing agreement between Apple and Google, which is probably going to take a $20 billion per year haircut. That is about 20% of Apple’s entire annual “Services” revenue, and 16% of its total profits for 2024. Also, regulators are chipping away at the company’s lock on its cut of in-app payments.

The Google document is speculative and external to Apple, so it does not represent Apple’s actual strategy. This is what Google, an advertising company, thinks Apple could do if it wanted to really commit to selling ads. Does losing its Google revenue share tip Apple’s hand? I sure hope not, but I am not the person trying to figure out whether to take a massive financial hit for users’ trust and enjoyment. If Apple has good taste, I hope it will make the right call.

Michael Liedtke, Associated Press:

The proposed breakup floated in a 23-page document filed late Wednesday by the U.S. Department of Justice calls for sweeping punishments that would include a sale of Google’s industry-leading Chrome web browser and impose restrictions to prevent Android from favoring its own search engine.

[…]

Although regulators stopped short of demanding Google sell Android too, they asserted the judge should make it clear the company could still be required to divest its smartphone operating system if its oversight committee continues to see evidence of misconduct.

Casey Newton:

In addition to requiring that Chrome be divested, the proposal calls for several other major changes that would be enforced over a 10-year period. They include:

  • Blocking Google from making deals like the one it has with Apple to be its default search engine.

  • Requiring it to let device manufacturers show users a “choice screen” with multiple search engine options on it.

  • Licensing data about search queries, results, and what users click on to rivals.

  • Blocking Google from buying or investing in advertising or search companies, including makers of AI chatbots. (Google agreed to invest up to $2 billion into Anthropic last year.)

The full proposal (PDF) is a pretty easy read. One of the weirder ideas pitched by the Colorado side is to have Google “fund a nationwide advertising and education program” which may, among other things, “include reasonable, short-term incentive payments to users” who pick a non-Google search engine from the choice screen.

I am guessing that is not going to happen, and not just because “Plaintiff United States and its Co-Plaintiff States do not join in proposing these remedies”. In fact, much of this wish list seems unlikely to be part of the final judgement expected next summer — in part because it is extensive, in part because of politics, and also because it seems unrelated.

Deborah Mary Sophia, Akash Sriram, and Kenrick Cai, Reuters:

“DOJ will face substantial headwinds with this remedy,” because Chrome can run search engines other than Google, said Gus Hurwitz, senior fellow and academic director at University of Pennsylvania Carey Law School. “Courts expect any remedy to have a causal connection to the underlying antitrust concern. Divesting Chrome does absolutely nothing to address this concern.”

I — an effectively random Canadian with no expertise in this and, so, you should take my perspective with appropriate caveats — disagree.

The objective of disentangling Chrome from Google’s ownership, according to the executive summary (PDF) produced by the Department of Justice, is to remove “a significant challenge to effectuate a remedy that aims to ‘unfetter [these] market[s] from anticompetitive conduct'”:

A successful remedy requires that Google: stop third-party payments that exclude rivals by advantaging Google and discouraging procompetitive partnerships that would offer entrants access to efficient and effective distribution; disclose data sufficient to level the scale-based playing field it has illegally slanted, including, at the outset, licensing syndicated search results that provide potential competitors a chance to offer greater innovation and more effective competition; and reduce Google’s ability to control incentives across the broader ecosystem via ownership and control of products and data complementary to search.

The DOJ’s theory of growth reinforcing quality and market dominance is sound, from what I understand, and Google does advantage Chrome in some key ways. Most directly related to this case is whether Chrome activity is connected to Google Search. Despite company executives explicitly denying using Chrome browsing data for ranking, a leak earlier this year confirmed Google does, indeed, consider Chrome views in its rankings.

There is also a setting labelled “Make searches and browsing better”, which automatically “sends URLs of the pages you visit” to Google for users of Chromium-based browsers. Google says this allows the company to “predict what sites you might visit next and to show you additional info about the page you’re visiting” which allows users to “browse faster because content is proactively loaded”.

There is a good question as to how much Google Search would be impacted if Google could not own Chrome or operate its own browser for five years, as the remedy proposes. How much weight these features have in Google’s ranking system is something only Google knows. And the DOJ does not propose that Google Search cannot be preloaded in browsers whatsoever. Many users would probably still select Google as their browser’s search engine, too. But Google Search does benefit from Google’s ownership of Chrome itself, so perhaps it is worth putting barriers between the two.

I do not think Chrome can exist as a standalone company. I also do not think it makes sense for another company to own it, since any of those big enough to do so either have their own browsers — Apple’s Safari, Microsoft’s Edge — or would have the potential to create new anticompetitive problems, like if it were acquired by Meta.

What if the solution looks more like prohibiting Google from uniquely leveraging Chrome to benefit its other products? I do not know how that could be written in legal terms, but it appears to me this is one of the DOJ’s goals for separating Chrome and Google.

Om Malik, at his new Crazy Stupid Tech publication — which, according to its mission statement, is a compliment — interviewed Humane founders Bethany Bongiorno and Imran Chaudhri about how things are going:

Lost in the barbs about the botched hardware was the fact that a new kind of operating system powered the AI Pin. It was clear that AI Pin wasn’t merely a hardware wrapper for ChatGPT; it was software developed for the oncoming AI future.

Sitting across from me, Chaudhri is sharing details about lessons learned and his company’s core product, CosmOS, the AI operating system. The company now plans to license the software to those interested in AI-powered devices.

There is a diagram in this article illustrating the difference between the architecture of a “traditional O.S.” and that of this “A.I. operating system”, and I think I understand it — but only kind of. The way I interpret Malik’s explanation is that it works almost like a mix of plugins and a sort of universal data layer.

The way this was demonstrated to Malik was as though it was a car’s operating system. Malik says it was “much more intelligent than, say, an Alexa device”, which might very well be true. But the skills which were demonstrated are nominally possible with assistants that already exist in smartphone operating systems, albeit in a way that sounds far less sophisticated than Humane is able to deliver. If you have a relatively recent car, you can plug in your phone and get very close to that capability today.

I am reminded of Jason Snell’s article from the week of the A.I. Pin’s launch, in which he pointed out “how much potential innovation is strangled by the presence of enormously powerful tech companies”. The hard part for Humane — whether pinned to your shirt or installed in your car’s dashboard — is that it wants you to maintain an entirely new digital space in a world of far bigger companies that want to keep you in their insular environments.

Malik:

Licensing an operating system can be a lucrative business. Microsoft’s Windows windfall is legendary. However, there are other less obvious examples. In 1998, I wrote about a company called Integrated Systems that made an OS for devices ranging from dishwashers to microwaves. In 2000, it merged with Wind River Systems, and their OS powered all these devices that are computers but don’t look like computers — washing machines, for example. Wind River is now owned by Intel.

Wind River was sold by Intel in 2018 to TPG, a private equity firm, nine years after buying it for $884 million. The financial terms of TPG’s purchase were not disclosed, which does not suggest Intel made a killing and kind of implies it lost money. Just four years and predictable layoffs later, it sold the company for $4.3 billion. This is not really a correction to Malik’s point; more of an addition.

Update: If the idea behind an A.I. operating system is that it can figure out just the right process for the current task, and Danny Gonzalez’s experience is anything to go by, count me out. No thank you.

If software is judged by the difference between what it is actually capable of compared to what it promises, Siri is unquestionably the worst built-in iOS application. I cannot think of any other application which comes preloaded with a new iPhone that so greatly underdelivers, and has for so long.

Siri is thirteen years old, and we all know the story: beneath the more natural language querying is a fairly standard command-and-control system. In those years, Apple has updated the scope of its knowledge and responses, but because the user interface is not primarily a visual one, its outer boundaries are fuzzy. It has limits, but a user cannot know what they are until they try something and it fails. Complaining about Siri is both trite and evergreen. Yes, Siri has sucked forever, but maybe this time will be different.

At WWDC this year, Apple announced Siri would get a whole new set of powers thanks to Apple Intelligence. Users could, Apple said, speak with more natural phrasing. It also said Siri would understand the user’s “personal context” — their unique set of apps, contacts, and communications. All of that sounds great, but I have been down this road before. Apple has often promised improvements to Siri that have not turned it into the compelling voice-activated digital assistant it is marketed to be.

I was not optimistic — and I am glad — because Siri in iOS 18.1 is still pretty poor, with a couple of exceptions: its new visual presentation is fantastic, and type-to-Siri is nice. It is unclear exactly how Siri is enhanced with Apple Intelligence — more on this later — but this version is exactly as frustrating as those before it, in all the same ways.

As a reminder, Apple says users can ask Siri…

  • …to text a contact by using only their first name.

  • …for directions to locations using the place name.

  • …to play music by artist, album, or song.

  • …to start and stop timers.

  • …to convert from one set of units to another.

  • …to translate from one language to another.

  • …about Apple’s product features and documentation, new in iOS 18.1.

  • …all kinds of other stuff.

It continues to do none of these things reliably or predictably. Even Craig Federighi, when he was asked by Joanna Stern, spoke of his pretty limited usage:

I’m opening my garage, I’m closing my garage, I’m turning on my lights.

All kinds of things, I’m sending messages, I’m setting timers.

I do not want to put too much weight on this single response, but these are weak examples. This is what he could think of off the top of his head? That is all? I get it; I do not use it for much, either. And, as Om Malik points out, even the global metrics Federighi cites in the same answer do not paint a picture of success.

So, a refresh, and I will start with something positive: its new visual interface. Instead of a floating orb, the entire display warps and colour-shifts before being surrounded by a glowing border, as though enveloped in a dense magical vapour. Depending on how you activate Siri, the glow will originate from a different spot: from the power button, if you press and hold it; or from the bottom of the display, if you say “Siri” or “Hey, Siri”.

You can also now invoke text-based Siri — perfect for times when you do not want to speak aloud — by double-tapping the home bar. There has long been an option to type to Siri, but it has not been surfaced this easily, and I like it.

That is kind of where the good news stops, at least in my testing. I have rarely had a problem with Siri’s ability to understand what I am saying — I have a flat, Canadian accent, and I can usually speak without pauses or repeating words. There are writers who are more capable of testing for improvements for people with disabilities.

No, the things which Siri has flubbed have always been, for me, in its actions. Some of those should be new in iOS 18.1, or at least newly refined, but it is hard to know which. While Siri looks entirely different in this release, it is unclear what new capabilities it possesses. The full release notes say it can understand spoken queries better, and it has product documentation, but it seems anything else will be coming in future updates. I know a feature Apple calls “onscreen awareness”, which can interpret what is displayed, is one of those. I also know some personal context features will be released later — Apple says a user “could ask, ‘When is Mom’s flight landing?’ and Siri will find the flight details” no matter how they were sent. This is all coming later and, presumably, some of it requires third-party developer buy-in.

But who reads and remembers the release notes? What we all see is a brand-new Siri, and what we hear about is Apple Intelligence. Surely there must be some improvements beyond being able to ask the Apple assistant about the company’s own products, right? Well, if there are, I struggled to find them. Here are the actual interactions I have had in beta versions of iOS 18.1 for each thing in the list above:

  • I asked Siri to text Ellis — not their real name — a contact I text regularly. It began a message to a different Ellis I have in my contacts, to whom I have not spoken in over ten years.

    Similarly, I asked it to text someone I have messaged on an ongoing basis for fifteen years. Their thread is pinned to the top of Messages. Before it would let me text them, it asked if I wanted it to send it to their phone number or their email address.

  • I was driving and I asked for directions to Walmart. Its first suggestion was farther away and opposite the direction I was already travelling.

  • I asked Siri to “play the new album from Better Lovers”, an artist I have in my library and an album that I recently listened to in Apple Music. No matter my enunciation, it responded by playing an album from the Backseat Lovers, a band I have never listened to.

    I asked Siri to play an album which contains a song of the same name. This is understandably ambiguous if I do not explicitly state “play the album” or “play the song“. However, instead of asking for clarification when there is a collision like this, it just rolls the dice. Sometimes it plays the album, sometimes the song. But I am an album listener more often than I am a song listener, and my interactions with Siri and Apple Music should reflect that.

  • Siri starts timers without issue. It is one of few things which behaves reliably. But when I asked it to “stop the timer”, it asked me to clarify “which one?” between one active timer and two already-stopped timers. It should just stop the sole active timer; why would I ask it to stop a stopped timer?

  • I asked Siri “how much does a quarter cup of butter weigh?” and it converts that to litres or — because my device is set to U.S. localization for the purposes of testing Apple Intelligence — gallons. Those are volumetric measurements, not weight-based. If I ask Siri “what is the weight of a quarter cup of butter?”, it searches the web. I have to explicitly say “convert one quarter cup of butter to grams”.

  • I asked Siri “what is puente in English?” and it informed me I needed to use the Translate app. Apparently, you can only translate from Siri’s language — English, in this case — to another language when using Siri. Translating from a different language cannot be done with Siri alone.

  • I rarely see the Priority Messages feature in Mail, so I asked Siri about it. I tried different ways to phrase my question, like “what is the Priority Messages feature in Mail?”, but it would not return any documentation about this feature.

Maybe I am using Siri wrong, or expecting too much. Perhaps all of this is a beta problem. But, aside from the last bullet, these are the kinds of things Apple has said Siri can do for over a decade, and it does not do so predictably or reliably. I have had similar or identical problems with Siri in non-beta versions of iOS. Today, while using the released version of iOS 18.1, I asked it if a nearby deli was open. It gave me the hours for a deli in Spokane — hundreds of kilometres away, and in a different country.

This all feels like it may be, perhaps, a side effect of treating an iPhone as an entire widget with a governed set of software add-ons. The quality of the voice assistant is just one of a number of factors to consider when buying a smartphone, and the predictably poor Siri is probably not going to be a deciding factor for many.

But the whole widget has its advantages — you can find plenty of people discussing those, and Apple’s many marketing pieces will dutifully recite them. Since its debut in 2011, Apple has rarely put Siri front-and-centre in its iPhone advertising campaigns, but it is doing just that with the iPhone 16. It is showcasing features which rely on whole-device control — features that, admittedly, will not be shipping for many months. But the message is there: Siri has a deep understanding of your world and can present just the right information for you. Yet, as I continue to find out, it does not do that for me. It does not know who I text in the first-party Messages app or what music I listen to in Apple Music.

Would Siri be such a festering scab if it had competitors within iOS? Thanks to an extremely permissive legal environment around the world in which businesses scoop up vast amounts of behavioural data to make it slightly easier to market laundry detergent and dropshipped widgets, there is a risk to granting this kind of access to some third-party product. But if there were policies to make that less worrisome, and if Apple permitted it, there would be more intense pressure to improve Siri — and, for that matter, all voice assistants tied to specific devices.

The rollout of Apple Intelligence is uncharacteristically piecemeal and messy. Apple did not promise a big Siri overhaul in this version of iOS 18.1. But by giving it a new design, Apple communicates something is different. It is not — at least, not yet. Maybe it will be one day. Nothing about Siri’s state over the past decade-plus gives me hope that it will, however. I have barely noticed improvements in the things Apple says it should do better in iOS 18.1, like preserving context and changing my mind mid-dictation.

Siri remains software I distrust. Like Federighi, I would struggle to list my usage beyond a handful of simple commands — timers, reminders, and the occasional message. Anything else, and it remains easier and more reliable to wash my hands if I am kneading pizza dough, or park the car if I am driving, and do things myself.

Joe Rosensteel, Six Colors:

The photographs you take are not courtroom evidence. They’re not historical documents. Well, they could be, but mostly they’re images to remember a moment or share that moment with other people. If someone rear-ended your car and you’re taking photos for the insurance company, then that is not the time to use Clean Up to get rid of people in the background, of course. Use common sense.

There are clearly ways that image editing tools can overreach. But Clean Up is one of the times when it is valid to compare its effects to those of Photoshop. It is, in fact, the lack of any retouching tools in Apple’s iOS Photos app which has been conspicuous. The difference between the tools available for years in third-party editing apps and Apple’s, though, is in its simplicity — you really do only need to circle an area to remove a distracting element, and it often works pretty well.

Regardless of whether Apple’s A.I. efforts are less advanced than those of its peers or if this is a deliberate decision, I hope we continue to see similar restraint. Image Playgrounds is not tasteful to my eyes, but at least none of it looks photorealistic.

I have to say, it is quite an odd thing to be listening to a podcast and hear one’s own name. This recently happened to me on the latest episode of “Upgrade”. It feels like I am about to be called to the principal’s office or something. But I was not.

Myke Hurley and Jason Snell discussed an article I wrote about the more granular control available to users in iOS 18 when apps request access to their contacts. (My piece is a response to a New York Times story; Snell also linked to both with some commentary.) Their chat centres Apple’s scale and influence. Even little decisions the company makes are capable of transforming entire industries.

Hurley raises an apt comparison to App Tracking Transparency, which is exactly what I was thinking about when I wrote my piece. I am similarly unsympathetic to corporate empires built on illicitly obtained data. If you cannot make money when users are given a choice to consent, your business model probably sucks. But I do think it is concerning how powerful both of the major players were in the aftermath of that announcement: Meta, for hoarding behavioural data on billions of people; and Apple, for its ability to give users options.

I see parallels to Google’s power over the web. The near-uniform layout and structure of webpages is thanks to Google’s specific suggestions for improving the likelihood of ranking higher. The main difference is Google’s suggestions are sort of optional; if a website’s owner does not care much about search traffic, they can do whatever they want. The prompts on iOS, on the other hand, are baked into the system.

As Snell says, these apps “have to make the case” for granting permission. I do not think that is such a bad thing, and I am amenable to their suggestion of Apple’s built-in apps being placed on a level playing field. I think a lot of this would be more predictable if privacy laws were stronger. A basic level of privacy protections should not be a competitive advantage, nor should users be required to navigate either unceasing permissions dialogs or terms of service agreements to understand the myriad ways their personal information is being exploited — because their personal information should not be exploited.