Written by Nick Heer.

Archive for March 31st, 2012

Google Will Abandon Android

Charlie Kindel argues that Google will abandon Android as a brand:

Moving forward, Google will invest heavily in the Play brand. To effectively create new brand you have to mute your usage of other brands in the same space. At the most, any further use of the term “Android” in consumer marketing and branding will be relegated to “ingredient brand” status (“Certs with Retsin!”). Google will start distancing itself from the Android brand completely.

Outlandish Claims

The Macalope:

Much is made of Rob [Enderle]’s seemingly poor analytical ability when it comes to Apple (personally, the Macalope thinks he’s deliberately just ginning up hits and further prostrating himself to his masters), but he’s also a really horrible writer. Let’s not forget that.

I like this beast.