Written by Nick Heer.

Archive for November 27th, 2011

Copycats

Spot-on analysis by Matt Gemmell of the oft-unoriginal world of tech product design:

You’ve essentially guaranteed that every buying decision comes bundled with a kernel of regret, maybe because they didn’t have enough money, or needed a floppy disk drive, or were tied into a phone carrier contract for another year and couldn’t get the handset they’d prefer. Your product can never be ideal for its target market, because you’ve deliberately defined it in terms of someone else’s.

The lesson of the technology industry in the past five years is that really successful products dare to NOT copy. They’re pure, in that they’re actually designed from first principles – they’re based on the problem and the constraints, without being viewed through the lens of someone’s existing attempt.

On That NPD Tablets-Apart-From-the-iPad Sales Debacle

So Context is telling us that Apple sold more tablets in western Europe in September. Well, why not say so?

Perhaps because there’s a feeling that telling the same story – “Apple still dominates tablet market” – is a bit boring for them to put out on press releases. But this also leads to the faintly misleading releases that don’t actually reflect how the market actually is.

It’s obvious that Apple is dominating the tablet market right now by such a huge margin that it requires specific studies about the rest of the market. Their competition is presently irrelevant.