Marco Arment thinks so:
All it would take is a deal between Amazon and one of the big handset manufacturers to preload the Amazon Appstore, placed more prominently than Google’s Android Market, on all of their phones for a little while. Amazon knows how to play the retail game — it’s their business, and they’re incredibly good at it.
Avichal Garg disagrees:
Owning the platform is Google’s way of making sure they own search — both on the web and for apps.
Kindle Fire is about selling more digital content and facilitating e-commerce. Apps happen to be one type of digital content, but they’re far from the focal point for Amazon.
I’d side with Marco, though. Avichal is under the impression that Google owns the platform, but since they’ve open-sourced it, it can be implemented by anyone without giving Google any sort of credit or royalties.
Amazon is in the business of selling things. It began with physical products, then they offered digital music. Apps are something else they can sell.