“The albergo diffuso is an Italian model for development born to save uninhabited houses in the rising numbers of small Italian borghi, or villages, vacated as people moved to cities,”
Archive for August 25th, 2011
There are loads of great pull quotes from this notable interview that I could choose. I’ve picked my favourite:
To make step-function changes, revolutionary changes, it takes that combination of technical acumen and business and marketing — and a culture that can somehow match up the reason you developed your product and the reason people will want to buy it. I have a great respect for incremental improvement, and I’ve done that sort of thing in my life, but I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.