The iPhone is Apple Doubling-Down On What It Does Best ⇥ stratechery.com

Ben Thompson’s excellent article on the iPhone 5C’s positioning in the all-important Asian markets, particularly China:

Moreover, in Asia it’s Apple’s brand that is, by far, the biggest allure of the iPhone. Apps are free (piracy is mainstream), larger screens are preferred, and specs and customization move the needle with the mainstream far more than they do in the US. But no one else is Apple. Having a high price preserves that.