The Apple Bias Is Real ⇥ theverge.com

Vlad Savov, writing for the Verge:

The iPhone is the favored tech product of a vast swathe of our planet’s population, serving both utilitarian and aspirational purposes. It is the catalyst for and sole supporter of entire ancillary industries. It is the nexus where communication and commerce blend most easily, and it is the surest harbinger of the future that is to come. Any review that doesn’t account for all of these factors might be considered technically objective and ubiased, but it would also be frightfully uninformative. Assessing an iPhone against a blank canvas is akin to describing Notre Dame or Sagrada Família as old, large, religious buildings. […]

That’s justified bias. That’s relevant context derived from history and experience. Without it, we’d be reciting facts and figures, but no meaning. Megabytes and millimeters matter only after they’ve been passed through the prism of human judgment, and we shouldn’t pretend that it can, or should, ever be unbiased.

Smart.