Nobody Has a Clue What Future Smartphone Market Share Will Be ⇥ techland.time.com

Harry McCracken:

Judging from the past couple of years, the business is already changing in ways that IDC failed to anticipate. Its 2016 projections are sharply different from the ones it made in 2011 for 2015, which were a far cry from its 2010 projections for 2014. All of which leaves me deeply skeptical about the whole exercise.

It’s a stupid and pointless exercise, but one that IDC will keep doing because it probably prints money for them. Via John Moltz.