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John Moltz:

The reason most analog watches were round is not because round watches are better or because square watches can’t be stylish. It’s simply because the motion of the hands describes a circle. That’s all the space that was ever needed for the device to fulfill its most basic function. Because that shape is so tightly suited to that particular function, it’s decidedly at odds with adding functionality to it. Thus we have the date being blocked by the hands once every hour.