October 9, 2015

Apple Accounting Games Games

This is what happens when the ostensibly business-literate MarketWatch columnists misread publicly-available corporate balance sheets and present it as some sort of revelation.

“What Do You Think?”

I haven’t seen the new Boyle-Sorkin “Steve Jobs” film, but I’d like to, if for no other reason than Aaron Sorkin’s masterful sense of dialogue (and Jeff Daniels playing John Sculley). But the two previous films that tried to tell Jobs’ story have painted him in a rather negative light, as though he were a sanctimonious, petulant dictator. Based on some of the initial reviews I’ve read, this one isn’t much different. Rick Tetzeli:

The film’s title character is a one-trick pony, a grandstanding egotist who gets great work out of people by charming them or berating them. Humans stand in the way of his unchanging genius, at least until that unconvincing reunion with Lisa at the end. It’s an old and unsophisticated view that’s been trotted out since the early days of Apple.

What is true is that Jobs did some really crappy things in the earlier parts of his career: he didn’t give Woz the financial bonus on the Atari Breakout board, and he denied paternity of Lisa, his first daughter, among other notable events. But that doesn’t reflect the multifaceted nature of that time — he did great things in this time in his life alongside the shitty things — nor does it reflect the three decades of his career that came afterward.

Jobs got married and had three more kids after leaving Apple. He and his wife hosted his first daughter, Lisa Brennan, at their home for several years. To project the worst things he did onto the remainder of his career is a narrative that is regularly told, but is not accurate.

Hence this recollection, from Arno Gourdol (via Michael Tsai):

Steve had many talents. He was a gifted communicator, a deep intellect, often the smartest guy in the room, a visionary that could see better than anyone else what the future could be. Above all Steve was a leader that could inspire creative teams to do the best work of their lives. That was his greatest creation.

“What do you think?”

Four simple words that convey so much: I care about what you think, I want to listen to you, I respect you, I trust you.

I never worked for Steve; I have never worked at Apple. But I have worked for people who are very demanding, and for those who are not. The best work I’ve ever produced and the most satisfaction I’ve ever felt have come from times when my creative abilities were pushed, and when my patience was running thin. That isn’t to say that a high degree of stress and pressure should be exerted regularly on employees, but that the expectations of quality are known and pushed.

The portrait of Steve Jobs that is painted these days is that he was a jerk once and a jerk always. But the stories I’ve heard from people who know best are more inclined to say that he was a demanding but, ultimately, fair boss.

The Sorkin approach to a biopic is one in which the main characters – first, Zuckerberg; now, Jobs — are fictional entities. They are merely characters. Both “The Social Network” and “Steve Jobs” play up the histrionics of their protagonists and use history as a loose guide, but not as the rule. This becomes controversial when the subject matter is this fresh, and one of the subjects happens to still be alive.

Rick Tetzeli, in an article for Fast Company:

[The] last scene hinges on an imagined reconciliation with Lisa [Brennan], and depends on an astounding fiction of omission: The entire scene takes place as if Jobs is unmarried, has no kids, and hasn’t changed at all as a result. In fact, Jobs married Laurene Powell in 1991. They had three children, Reed (1991), Erin (1995), and Eve (1998). And Lisa lived with Steve and Laurene from 1992 to 1996.

The way to approach “Steve Jobs”, then, is not as a work of history or documentary; I intend to view it as a work of cinema and of fiction, and I think it will be worth watching — I love Sorkinese. But separating truth from fiction is a challenge when the narrative around Jobs’ life is still being written and changed constantly, especially by those with a vested interest in specific versions. Above all, it does feel — as Tim Cook and Jony Ive have said — opportunistic:

On Sept. 28, 2011, Sony Entertainment CEO Michael Lynton left his Culver City office and made the four-and-a half-mile trek to Century City, ready to open his wallet.

Lynton, along with producer Mark Gordon (Saving Private Ryan), was being given a unique opportunity to read one of the most anticipated manuscripts in publishing history: Walter Isaacson’s biography Steve Jobs.

The brilliant but mercurial founder of Apple Inc. was on his deathbed — he would die days later, on Oct. 5 — and Simon & Schuster was rushing the book into stores, which meant the publisher did not want it read widely in advance of its Oct. 24 release: Secrecy was crucial to giving Steve Jobs the type of splash that would propel it to sales of more than 379,000 copies during its first week alone. And so Lynton and Gordon closeted themselves for hours in separate offices at ICM Partners, Isaacson’s agency, and waded through the 656-page tome.

By day’s end, both men were confident this was a movie …

After reading this, I’d be surprised if these executives would be sensitive to the subject of any biopic.

The Slow Death of Comments

The venerable comments section is still rampant across the web, but plenty of new sites are omitting them entirely. The discourse generated by this feature is, in most cases, of no great value. Even the comments section of a publication like the Economist — or any other reasonably high-brow publication — is unwelcome and barely literate. On any moderately-divisive issue, the comments section turns into the written equivalent of a drunk brawl. That’s too bad, because those are the times when we most need articulate, well-reasoned discussion.

Klint Finley, Wired:

While it’s too soon to say that comment sections are outright dying— there are plenty of major sites that still have comments, including WIRED—it’s safe to say there’s a trend towards replacing them with something else.

The “something else” is interesting. A while ago, I came across a WordPress plugin that would aggregate replies on Twitter to an article and present them to moderators for approval. This kind of thing probably wouldn’t scale so well to larger publications, but it allows a little more direction over what comments are approved.

But who says that it’s necessary to present readers’ opinions on the same page as the original piece? I love my audience, but you’re reading these words because you want to hear what I have to say. Many of you reach out with corrections and ideas of your own, and I appreciate that, but it’s not necessary to have them attached to the original post. I can think of three things that comments are used for, aside from spam:

  1. Offering praise or agreement with the author. I appreciate it when people reach out to tell me that they enjoyed something I wrote, but I don’t want to turn the bottom of every post into a place where you all can praise me. I also don’t have social buttons for a similar reason.

  2. Offering disagreement with the author. If you have a different opinion, that’s cool; you should write it on your own site and send me a link.

  3. Providing a correction or amendment. Again, thank you for sending me notes on what I may have missed, but these don’t necessarily have a place on the same page as the original article. I’d like to vet them, and if there’s something I like, I’ll update the original with a link and credit.

This seems to work for me. I don’t get to provide the cool impression of dozens of people so engaged with something I wrote that they debate it below, but I get my little spot on the internet. Thanks for reading.

October 8, 2015


Mitchel Broussard, MacRumors:

The takeaway from Morrison and Evans’ videos today seems to be that while intense cases like synthetic Geekbench tests designed to push devices to their limits revealed as high as a 22% difference in battery life between devices using the two chips, real-world impacts may be much smaller depending on the mix of activities. In these specific usage patterns shown above, battery life differences between the two processors ranged from 6% to 11%.

You know how much I hate to tell you that I told you so, but I did point out that the real-world implications of the dual-sourced A9 SoCs are vastly less noticeable than benchmarking tools imply. Apple claims 10 hours of cellular web browsing; 6% of that is about half an hour. 6-11% is not insignificant, but I suspect it isn’t the kind of thing you’d really notice. I do wonder whether Apple’s tests were conducted on TSMC or Samsung hardware; perhaps they tested both and averaged the results.

Update: Matthew Panzarino over at TechCrunch received a statement from Apple:

Certain manufactured lab tests which run the processors with a continuous heavy workload until the battery depletes are not representative of real-world usage, since they spend an unrealistic amount of time at the highest CPU performance state. It’s a misleading way to measure real-world battery life. Our testing and customer data show the actual battery life of the iPhone 6s and iPhone 6s Plus, even taking into account variable component differences, vary within just 2-3% of each other.


The 2-3% difference Apple is saying it sees between the battery life of the two processors is well within its manufacturing tolerances for any device, even two iPhones with the same exact processor. In other words, your iPhone and someone else’s iPhone with the same guts likely vary as much as 3%, regardless of who made them.

Reading between the lines here, Apple isn’t even saying that the processors make the 2-3% difference; they’re saying that the battery life of all shipping iPhones 6S lay within a 2-3% range of each other in real-world circumstances. That’s an incredible achievement, and demonstrates that these processors perform almost identically.

Panzarino again:

The big takeaway here shouldn’t be that there are a couple of percentage points of difference between the two bits of silicon, but that Apple has kept up with demand for the first time in forever — and that it is setting the stage for what could allow it more control over its chip design with less conflict.

I think Apple’s vastly better supply of iPhones is throwing off some of the crappier analysts who, when they didn’t see out-of-stock indications within hours of preorder availability, were a little disappointed. In reality, Apple was just able to do a better job of mitigating supply chain constraints.

A Year of Apple Pay

Graham Spencer, resident international data specialist for MacStories:

The interchange fee has become a sticking point in negotiations between Apple and international banks because outside the US the interchange fee is much lower. In the European Union, interchange fees have been capped at 0.2% of the transaction value for debit cards and 0.3% for credit cards; at those levels, Apple’s 0.15% cut is clearly untenable. This is no doubt why in the UK, the banks ultimately reached an agreement where Apple would get “a few pence per £100 transaction“.

There are reports from Australia, China and Canada, all claiming similar battles between local banks and Apple.

Given the wide presence of contactless payment terminals in Canada — many of which have sprung up over the past two or three years — I was surprised that it didn’t launch here, nor has there been much indication of progress. Overbearing commission would make sense as something that would slow its availability. But the degree to which this is true remains a mystery; Apple’s contracts with banks are, of course, secret. If the figures reported in the Financial Times and other reputable sources are true and have not significantly changed in the past year, I question whether Apple’s hardball stance is likely to prevail, or if it will hamper Apple Pay’s rollout. It worked for cell carriers, but that’s because the iPhone was a completely new and different product; Apple Pay is more convenient, but is more like an abstraction of a credit card. Banks probably don’t see themselves going anywhere or getting left behind. Commerce, after all, is vastly older than almost any other industry.

October 7, 2015

I’ve Stopped Using Piwik

Speaking of overanalysis, a few months ago, I installed the Piwik analytics package on Pixel Envy. I’ve been using Mint for a long time and, while I really like it, I’ve found that a lack of updates means that it’s not great with recent versions of Mac OS X or iOS. Piwik seemed like a good alternative. It’s lightweight, it respects Do Not Track, and it’s locally-hosted.

For the most part, my test was a success. Piwik was exactly what I thought it would be. However, I quickly came to realize that I didn’t really need all that data. I like seeing how many people visited my site and from what platform, but I don’t need much more than that.

So it’s back to all Mint, all the time for this site. I had fun with that little experiment, and it was nice to see that some of you click the links I post — even when buried several paragraphs down — but I don’t need to know that. I hope Shaun Inman updates Mint one of these days; I would buy 3.0 in a heartbeat. Even without that, it suits me fine.

Charts in Tweetbot 4

There’s a lot that I love about Tweetbot 4, but the new Activity view is not yet one of them. I like it in theory, but I find it confusing. I’ve been a little quiet on Twitter today, so my activity on the Stats tab is currently “16”.

Sixteen whats?

Sixteen activities? Sixteen interactions? Apparently, there was a message that appeared the first time I launched Tweetbot that — as with pretty much any popup — I dismissed immediately. It seems to be the total number of replies, quotes, retweets, favourites, and followers gained in the past day, but it reads kind of funny: “Today’s Activity: 16”. Maybe I’m not cut out for hyper-analyzing my social media stats.

At the top of the Stats view is a chart of the past week’s activity, so you can compare how popular you are today relative to the prior six days. Below the chart are stats of how many favourites, retweets, and new followers occurred today — none of these are interactive, however, so you can’t see who your new followers are from this view.

But the Stats tab is far nicer than Twitter’s pedantic analytics view, as Dr. Drang explains:

The idea is to give you a quick sense of what’s been going on for the past week. Again, if you want to pore over the details, go to Twitter’s analytics site to see how many of your followers are self-employed weight conscious Verizon users.

Despite this, the view I’m most interested in is not the Stats tab, but the Activity tab, which shows a real-time view of favourites, retweets, and replies. The latter is especially nice because it functions kind of like a conversation view or inbox; tapping on one of the cells will take you to the tweet. But tapping on a favourite or retweet will take you to the user profile of the person who performed that action, rather than the tweet to which it applies. That makes for an inconsistent and rather strange experience, for me at least.

Apple’s Dual-Sourced A9 SoC

Another update on a story that broke last week, this time on the confirmation that Apple has been dual-sourcing their A9 processors from Samsung and TSMC. I didn’t write about it because it didn’t seem like that big of a deal: Apple has surely run their tests and found that they perform virtually identically, so it shouldn’t matter what’s in your phone.

But there’s a general assumption that Samsung parts generally perform better than components manufactured by other companies; this probably stems from the crappy LG panels Apple shipped with the first batch of Retina MacBook Pros. Indeed, in the case of the A9, the Samsung-made part uses a 14nm process, while the TSMC part uses a 16nm process. In theory, this should mean that the Samsung edges the TSMC technically and potentially sees greater efficiency.

But a new set of numbers published on Engadget suggests that the vast majority of iPhone 6S models use the TSMC chip, while a slight majority of 6S Plusses use the Samsung chip. Why would Apple put what is supposed to be a more power-hungry chip in the smaller phone? Because the other numbers published with the article suggest that the less-advanced, bigger TSMC processors are actually more power-efficient than the Samsung processors.

In all likelihood, the chips probably perform the same, broadly speaking. I doubt that the claimed two-hour advantage of the TSMC is replicable in real-world circumstances, and I’d be surprised if there were a noticeable difference between the two. It’s unlikely that they perform identically, but they’re probably very, very close.

Update: On the other hand, John Poole has posted a Geekbench chart with two obvious spikes from iPhone 6S users who have taken their battery test. This could be low-power mode, or it could be a hundred other factors. Or it could be a difference in processor foundry. Someone should test this.

Apps Removed From Sale Are Un-Unavailable From Both App Stores

Bear with me, because this gets confusing. Last week, it was discovered that old apps no longer for sale in either App Store were being removed from users’ purchase history, meaning that they could not be re-downloaded. Yours truly:

This might all simply be a misconfiguration or a mistake, but I’ve long been worried something like this may happen. This is software that was previously purchased; while it’s no longer available for general sale, it should still be offered to those who purchased it to download again. I certainly hope this isn’t a deliberate change.

Tapbots figured out a clever workaround by making one of their old apps, Tweetbot 3, available for sale in a single country; they chose Burkina Faso. But, though I suspected this was a change made in error, Mark Brown of Pocket Gamer asked Apple and they said that it was intentional:

Now, a spokesperson for Apple has explained to PG that “if [developers] remove their apps from the store, they cannot be redownloaded until the app has been resubmitted to the App Store”.

So, bad news, right? Eli Hodapp of Touch Arcade referenced Brown’s comment in a story he wrote about the saga, and then Apple came calling:

We fired off a cursory email to Apple, but felt confident publishing this as both historically Pocket Gamer writes stories based on good sources and in nearly a decade of working with Apple, everyone gets the same response. Apple’s PR is a well oiled machine with two settings: No response (or a “No comment”) or the response. I just got off the phone with Apple’s US PR who have assured me there has been no policy change. We will update as we get more information, hopefully today.

What a saga. It sounds like this must have been a misconfiguration, but it seems odd that it has been going on for so long (well over a week now) and that it affects both stores. I also question Brown’s source — not that he lied, but that they were not fully informed, or they didn’t understand the context. As Hodapp says, Apple PR is the best in the business; if this is their blunder, it’s one of very few.

October 6, 2015

A Look at What Hermès Means to Watch Lovers

Benjamin Clymer, Hodinkee:

The [Hermès] strap you see above is arguably the greatest watch strap in the world. It has long been a secret of fine watch collectors anywhere – the quality of the stitching, and the softness of the leather, is simply unrivaled. […]

Hermès straps are not easily available. In fact, most stores around the world will not sell them to you individually, preferring them to go to existing Hermès watch owners. The dimensions are irregular too, with 17 mm tapered ends, meaning most buckles will not fit on them. That doesn’t prevent the devoted from chasing these hand-made straps all over the world.

The Hermès version of the Apple Watch became available yesterday in select retailers around the world, and it looks really desirable. If you’re disappointed with the leather bands that Apple provides,1 the ones available with the Hermès edition come from a long line of superlative leather goods, and are available in a much wider range of styles and colours.

If I were in the market for a stainless steel Apple Watch with a leather band, I think the Hermès line would be the first I’d look at — specifically, the “Single Tour” in brown. They’re not available at my local Hermès boutique; I wonder if they’d order one in from Toronto.

But I also wonder about the long-term interplay of high technology and traditional luxury. In the short term, Apple gains fashion and luxury credibility, while an old French brand remains contemporary. Over the long term, though, it’s hard to escape the temptation of seeing a first-generation technology product strapped to a very, very nice piece of leather. And, no matter how much I love mine, it is still a first-generation product. I’m optimistic that the purchasing experience in the coming generations will, in some way, take into account the precedent of a longer lifespan set by traditional timepieces.

  1. As the owner and everyday wearer of the original all-black classic buckle, I’m surprised anyone could be disappointed with it. The leather is of an extremely high quality, and it has softened over time without losing a sense of durability. I noticed a fair amount of negativity towards this strap in particular after the Watch was launched, and I’m not sure why: it’s a high-quality, fully-dyed traditional leather watch band.

    Of all the first-party straps available for the Watch, it’s the least showy and draws the fewest questions and inquiries from others, but I see that as a positive. I’m awfully tempted to pick up the brown leather version, but I’m also waiting for a nice NATO-style strap to be released now that lugs are available to third parties. ↩︎

“Makes You Wonder”

Jonny Lieberman of Motor Trend, on the new Porsche 911’s entertainment system, which only supports CarPlay and omits Android Auto:

As part of the agreement an automaker would have to enter with Google, certain pieces of data must be collected and mailed back to Mountain View, California. Stuff like vehicle speed, throttle position, coolant and oil temp, engine revs — basically Google wants a complete OBD2 dump whenever someone activates Android Auto.

This is the typical “collect everything” mantra that Google seems to have. By contrast, CarPlay only requires knowledge of when the car is moving, presumably for safety features. Could Android Auto one day use all of this information to diagnose system problems? Perhaps. Do I trust Google to collect, store, and use this much information in a way that isn’t creepy? No. Do you?

How about we instead treat data like nuclear waste?

Update: Google provided a statement to TechCrunch:

Steering this story straight – we take privacy very seriously and do not collect the data the Motor Trend article claims such as throttle position, oil temp and coolant temp. Users opt in to share information with Android Auto that improves their experience, so the system can be hands-free when in Drive, and provide more accurate navigation through the car’s GPS.


TechCrunch learned that when Google initially approached automakers concerning Android Auto, it requested a deeper data set than what is currently required. Porsche could have made the decision at that time to stop working with Google and instead focus on CarPlay. It’s unclear when this early conversation happened. Google publicly announced Android Auto at Google I/O in June of 2014.

Nobody’s providing any dates here. If Google’s policy did, in fact, change, how recently? And are automakers that signed with Google prior to the change grandfathered into providing elevated amounts of data?

Ars Technica’s Android 6 Review

As iOS becomes better at connecting different apps, Android becomes more aware of user privacy. As iOS expands to different hardware in various guises, Android becomes more polished and user-friendly. The platforms continue to converge while also innovating, and everyone wins. (How wild is it that Android and iOS both gained embedded browsers by way of Chrome Custom Tabs and Safari View Controller within the same year of updates?) But, as Ron Amadeo of Ars points out, most users won’t see this update:

If we were to ask for any new feature from a new Android version, it would be some kind of scalable update solution. Right now a custom update still needs to be built for every single individual device model, and that’s really not a workable solution when you have over 24,000 models out there. The Stagefright vulnerability seemed to be a wakeup call for the Android ecosystem, but it came too late to affect anything in Marshmallow. Google instituted monthly updates for Nexus devices, and OEMs are pledging to bring the monthly update program to flagship devices. The majority of Android devices, though—the low end devices—are being ignored. Monthly updates for Google, Samsung, and LG flagships only works out to a very small percentage of the Android install base.

The Motorola E from earlier this year will not be seeing an update — just 219 days after its release. Manufacturers are treating these phones like commodities, and regularly leave over a billion devices without critical security patches.

American Apparel Files for Bankruptcy Protection

I sincerely hope that American Apparel pulls out of this stronger than ever before. It’s disappointing that its fortunes did not improve in the wake of tragedies at contract factories used by “fast fashion” brands. Much of my wardrobe comes from the company — I have a ridiculous number of plain white t-shirts made by AA, and I’m wearing socks and a t-shirt from them right now — and I want to keep supporting them for years to come.

October 2, 2015

An Analysis of OS X Releases

Rob Griffiths calls this analysis “useless”, but I think there are some interesting takeaways. First, the amount of time between OS X releases began short, became fairly long with Tiger, Leopard, and Snow Leopard, and are now shorter again.

Second, as with most software, OS X has become increasingly obese. Griffiths didn’t include the fresh install sizes of Snow Leopard and prior releases, likely because it varies significantly depending on configuration, but it appears to have ballooned since Mountain Lion. (Strangely, Lion and Mountain Lion are apparently the same size, despite the latter including Retina-quality assets.)

October 1, 2015

iFixIt Violates Apple NDA, Gets Punished, Complains

iFixIt got one of the forthcoming Apple TV’s through the lottery intended to provide early units to third-party developers under a strict NDA. Instead, they tore it apart and wrote about it publicly. Apple responded by cancelling their developer account, which nullified the app they had available on the App Store.

Jeff Gamet of the Mac Observer:

For iFixit, this isn’t going to be that big of a deal. The content they offered through their app is available on the company’s website, and it can still buy products it guts on release day just as it has always done.

For the rest of the developer community, however, the consequences are a lot bigger. Apple rarely gives developers pre-release access to hardware like this, and thanks to iFixit that likely won’t happen again. Next time, Apple will most likely limit access to a few hand picked developers who come to the company’s headquarters for some controlled hands-on time ahead of the product launch.

I hope that Apple can see past one bad egg. This should be entirely uncontroversial: iFixIt abused their developer account to acquire a prerelease product, knowingly violated the terms of receiving it, and was somehow surprised when Apple terminated the developer account associated with it.

Amazon to Ban Sale of Apple TV and Google Chromecast

Spencer Soper, Bloomberg:

The Seattle-based Web retailer sent an e-mail to its marketplace sellers that it will stop selling Apple TV and Google’s Chromecast. No new listings for the products will be allowed and posting of existing inventory will be removed Oct. 29, Amazon said. Amazon’s streaming service, called Prime Video, doesn’t run easily on its rival’s hardware.

Amazon can make their streaming service available on the Apple TV and Chromecast. That’s their prerogative. But, you know, it’s business, and the consumer gets caught in the crossfire.

Tweetbot 4

The best Twitter client for iOS — yeah, this includes the iPad — just got better, and Federico Viticci has been testing it:

Tweetbot 4 is a must-have for Twitter power users who work from an iPad. The utility of column view is clear: once you see what Tapbots has done with the iPad’s screen, comparing it to Twitter’s prodigy of wastefulness is not even funny. Column view has redefined my idea of what a Twitter client should be capable of doing on the iPad, and I’m curious to see how it’ll evolve. […]

Tweebot 4 is a nicer, faster Tweetbot in every way. That doesn’t change the fact, however, that what you’ll see in the app is a legacy Twitter, lacking the modern features and integrations of the official product. To get the full Twitter experience, you’ll need to keep the official app installed.

In this sense, Tweetbot 4 embraces its limitations and builds upon them, offering the kind of detail and features that Twitter – for different reasons – is ignoring or overcomplicating. Safari View Controller is a good example of what Tapbots has done that Twitter doesn’t want to do; the Stats screen, with its limited access to the Twitter API, provides a simple way to check on favorites, retweets, and new followers with a pretty chart – precisely what Twitter isn’t interested in doing for their app.

In the halcyon days of computer software, this is the kind of thing that would require a paid update; indeed, the new version of Tweetbot is $5. Unfortunately, the App Store still, inexplicably, does not offer a way for developers to charge for updates. That means that Tapbots had to make a new app package and, due to tight sandboxing, the new version of Tweetbot doesn’t inherit your old preferences. That’s a bit of a bummer, but it isn’t really Tapbots’ fault. The App Store should offer developers the option to charge for updates. It encourages investment in the platform and investment in the lives of indie developers.

If you think the lack of paid updates is stupid, you can buy Tweetbot 4 using my affiliate link, which will take a slice out of Apple’s 30% commission and send it to me. Or you can buy it from this non-affiliate link, if that’s more your jam. Either way, you’re going to want Tweetbot 4. For my money, it’s the best Twitter experience on iOS, and the desktop counterpart is the best Twitter experience on the Mac.

The iPhone 6S and Water Resistance, Again

The team at iFixIt has disassembled the iPhone 6S once more in the name of finding out just how water resistant it is, and it looks like Apple has done some serious waterproofing. From a sticky gasket around the display — not “strips of tape”, as I thought — to cable connectors surrounded by tiny seals, not one of which was ever married to Heidi Klum, there’s a lot going on here. It’s not waterproof, certainly, but it’s definitely less likely to have damage after moderate exposure to liquids. How much less is still a question that’s up in the air, and I’d love to see a side-by-side comparison with its predecessors.

Ads That Follow

While Apple was busy greatly improving their privacy page, Google announced a new advertising product called “Customer Match” that’s pretty creepy. If you aren’t opted out of personalized advertising, you may be familiar with a situation where you visit one site, then visit other sites only to find an ad from that first site tagging along. This is known as “remarketing”, and Google’s new advertising product takes it to the next level:

Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail — when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience.

If you use the same email address on a bunch of sites — as most people probably do — and stay signed into Google, those third-party sites can now target you much more specifically.

Google advertising executive Sridhar Ramaswamy in an on-stage interview at Advertising Week New York:

“The real problem is that ad blockers throw out the baby with the bathwater. They make monetization impossible for a whole slew of people,” he said in an interview with Fast Company managing editor Bob Safian. “We need to recognize, as an industry, that this is something we need to deal with. We need to work together to come up with a definition of what an acceptable ad is and what an acceptable ads program can be.”

These are decidedly unacceptable ads.

Day One Free Trials of Apple Music End Today

If you signed up for the three month free trial of Apple Music on the first day of its launch, today is the final day you get free access before having to pony up the monthly rate. So, have the past few months convinced you to go all-in?

I asked this question on Twitter and within a medium-sized Slack channel: the Slack poll is at a perfect 50/50 split right now, while the responses on Twitter have been similarly mixed. Those numbers are a little lower than what was reported in mid-August, but not by much, and there’s still plenty of room to grow — a lot of people I know haven’t even tried it yet.

I’ve already cancelled my Spotify subscription and will be using Apple Music, though not without hesitations. The number of features that rely upon the still-buggy iCloud Music Library is frustrating,1 Connect has tumbleweeds blowing through it, and search has no room for fuzziness. But the combination of that many high-quality tracks and pre-made playlists available directly in my Music app in an integrated fashion is hard to beat. And, for families, the $15 per month pricing is a huge deal.

I sincerely hope Apple keeps improving the app and service, offering better connectivity with real-life friends and more features available without requiring iCloud Music Library to be turned on.

  1. Not only do the lingering bugs make me not want to turn on iCloud Music Library, I actually can’t as it’s still limited to 25,000 songs, as is iTunes Match. Eddy Cue promised at WWDC a 100,000-song limit that would be introduced alongside iOS 9, but Apple hasn’t been able to deliver that yet. ↩︎

September 29, 2015

Privacy as a Product

Matthew Panzarino:

If you click your way through [Apple’s revised privacy page], you’re going to see a product that looks a lot like the pages that are attempting to sell you iPhones. There is a section that explains Apple’s philosophy; one that tells users in practical terms how to take advantage of Apple’s privacy-and security-related features; an entire section on government information requests; and, finally, its actual privacy policy. […]

This is the template for all other tech companies when it comes to informing users about their privacy. Not a page of dense jargon, and not a page of cutesy simplified language that doesn’t actually communicate the nuance of the thing. Instead, it’s a true product. A product whose aims are to inform and educate, just as Apple says its other products do.

I noticed this too, yesterday, when I was researching for a forthcoming article. The new privacy page is something only Apple can really do because nobody else is actually doing the things they are. But, as a marketing piece, it isn’t necessarily entirely forthcoming. Take the iMessage section:

Your iMessages and FaceTime calls are your business, not ours. Your communications are protected by end-to-end encryption across all your devices when you use iMessage and FaceTime, and with iOS and watchOS, your iMessages are also encrypted on your device in such a way that they can’t be accessed without your passcode. Apple has no way to decrypt iMessage and FaceTime data when it’s in transit between devices. So unlike other companies’ messaging services, Apple doesn’t scan your communications, and we wouldn’t be able to comply with a wiretap order even if we wanted to. While we do back up iMessage and SMS messages for your convenience using iCloud Backup, you can turn it off whenever you want.

And this excerpt from the iCloud section:

All your iCloud content like your photos, contacts, and reminders is encrypted when sent and, in most cases, when stored on our servers.

When read together — and, particularly, when combined with this support document — this gives the impression that iMessages backed up to iCloud will surely be encrypted, but they’re not. This is alluded to, though not stated explicitly, by the last sentence of the excerpt from the iMessage section above. Apple has done a much better job with this site than its competitors, and people are more likely to actually read it, but it doesn’t always seem to be fully forthcoming. At Apple, privacy is a product, but I don’t think it can entirely be marketed as such.

It’s not like their competition is any better though:

Does Google sell my personal information?

No. We do not sell your personal information.

We do use certain information, such as the searches you have done and your location, to make the ads we show more relevant and useful.

Translation: We do, but only in an intermediary fashion.

The Biggest Startup in the World

Neil Cybart has collected into one place much of what is known about Apple’s “Project Titan” car, reasoning that it has reached mid-2000s-era iPhone development:

Evidence suggests Apple Car is Apple’s growing priority. Project Titan leadership has reportedly been poaching employees from other divisions, and one should expect this trend to intensity in the coming years. This is not to suggest that the iPhone, iPad, and Mac will be put on the back-burner. Instead, Apple is only now finding its stride with those products. As seen with the iPhone 6s / 6s Plus, Apple did not settle for a “S” cycle update but is instead much more focused on shipping new iPhone features each year that help support the shift to a leasing paradigm where many iPhone buyers upgrade to the latest iPhone model every year. Take a look at iPod trends back when the iPhone was being developed; Apple actually saw increasing iPod sales on new and innovative models all the way up to 2008. It is important to not underestimate the breadth of talent Apple has dedicated to its current product lineup, even after taking into consideration losses to Project Titan.

Ars Technica’s El Capitan Review

El Capitan will be released tomorrow, but the review embargo has been lifted today. It’s odd seeing Ars Technica’s review not bylined by John Siracusa; no surprise that it took two people to replace him. It’s not as entertaining as one of Siracusa’s, I don’t think,1 but it is extremely comprehensive and well worth the read.

I’m sure this week’s ATP will be solid, though. (That link will be a dead end until the episode is posted.)

  1. Apologies to Andrew Cunningham and Lee Hutchinson, both of whom worked very hard on this review. But they’re going up against a legend. ↩︎

September 28, 2015

If It Ain’t Fixed, Break It

In iOS 9, Siri was updated to provide haptic feedback instead of audible feedback upon activation, by way of pulsing the vibrator in a similar pattern to the familiar “ding-ding” sound. I really liked this change; it felt more personal and connected.

So you can imagine my surprise — after upgrading to an iPhone 6S — to not have any feedback upon holding down on the home button. I figured that it must be a bug in the integration between the Taptic Engine and the lack of audio feedback,1 and I planned on filing a Radar.

So did Daniel Jalkut, until he figured out why this change was made:

Apple “broke” the haptic feedback associated with invoking Siri, by “fixing” the problem that there had ever been any latency before. Have an iPhone 6s or 6s Plus? Go ahead, I dare you: hold down the home button and start talking to Siri. You will not escape its attention. It’s ready to go when you are, so it would be obnoxious of it to impose any contrived delay or to give taptic feedback that is uncalled for. Siri has become a more perfect assistant, and we have to change our habits to accommodate this.

Jalkut is right: this is way better. The lack of feedback is disconcerting at first — if you’re like me, you want some way for Siri to tell you that it’s ready to accept input. But it never really comes, apart from a visual on-screen indication via the histogram.

This somewhat mimics the Watch: if you raise your wrist and say “Hey, Siri” and then proceed to pause as you wait for the words “Hey, Siri” to appear onscreen, the request will likely be sent prematurely. The Watch is slow enough while activating Siri that it creates a pause in which it thinks you’re done speaking. I’ve learned to just plough ahead and hope that Siri catches up, which it does most often.

(The times that it doesn’t — whether it’s due to the speed of the Watch, the connection status of Siri, its fudging of dictation, or whatever — are still very frustrating. It is those times that you’re reminded that it doesn’t matter how natural-language Siri feels, it’s still software.)

  1. The Taptic Engine is somewhat connected to the speaker.

    If you have a 6S, there’s a cool way to feel this by selecting Sounds from Settings, then choosing Text Tone. Pick any of Apple’s tones and notice how the vibration matches the audio. This is made possible by the new “Synchronized” vibration pattern, selected by default. Unfortunately, this doesn’t work with third-party ringtones. ↩︎

Previously-Purchased, Discontinued Software Unavailable for Download in Both App Stores

Juli Clover, Macrumors:

Apple recently removed older versions of OS X and other discontinued software from the Purchased tab of users who had previously purchased or downloaded them. With the change, it is no longer possible for users to download Aperture, iPhoto, OS X Lion, OS X Mountain Lion, and OS X Mavericks from the Mac App Store.

Even if my beloved Aperture weren’t mentioned, this is still disheartening. And it’s not just the Mac App Store. Panic:

We’ve seen this too. iOS removed-from-sale apps, like Prompt 1, may be unavailable for re-download as well.

This might all simply be a misconfiguration or a mistake, but I’ve long been worried something like this may happen. This is software that was previously purchased; while it’s no longer available for general sale, it should still be offered to those who purchased it to download again. I certainly hope this isn’t a deliberate change.

The Artist Visualizing the Surveillance State

I’ve linked to Trevor Paglen’s work before, but that was only a single piece of his ongoing practice. There’s an exhibition of his work — new and old — at Metro Pictures in New York, on until October 24, and I urge you to check it out if you’re in the area.

September 27, 2015

On the Supposed Water Resistance of the iPhones 6S

Earlier today, I linked to a YouTube video that supposedly showed the iPhones 6S surviving constant immersion in water for over an hour while powered on. That’s an impressive feat, especially considering previous attempts at this sort of thing only worked in advertising. And it genuinely came as no surprise to me; it seems logical that the iPhones that followed the Apple Watch would benefit from the latter’s waterproofing innovations.

Upon further consideration, though, a few doubts or caveats linger. For a start, I claimed that iFixIt found no evidence of better waterproofing, but I was reminded that the four adhesive strips affixed to the display gasket could be interpreted that way. But, I must say, I doubt four pieces of tape are all that would allow an iPhone to last underwater for over an hour.

Which brings me to my second question: why wasn’t this set up as a test against previous iPhones? There are stories of older models being lost underwater for days, though these are probably the exception rather than the rule. Surely, though, this video would be far more useful if the 6S were compared to its predecessors.

I wouldn’t try this if I were you, obviously. I hope an adequate testing body can take this for a more thorough spin and see if there’s something to the idea that the new iPhones are far more water resistant. In the interim, keep your new iPhone dry.

September 26, 2015

iPhone 6S Water Resistance

Surprisingly, iFixIt’s teardown didn’t show any evidence of greater water resistance, like sealed components or rubber gaskets. Despite this, Zach Straley immersed the iPhones 6S in water for over an hour and they came out fully functional. Previous iPhones could handle a little water, but this is a seriously impressive improvement.

September 25, 2015

Facebook Notes Gets Some Love

I know you will be shocked — shocked — to learn that the people who designed Medium now work at Facebook.

Update: Geoff Teehan says that he had nothing to do with this redesign. Seems silly that Facebook would feel the need to hire the designers behind Medium, and then not utilize their skills while creating their similar-looking product. Thanks to reader Ishtaarth for pointing this out via email.

Rule Britannia

When I post a link to an article from the Intercept, I’m sure some of you grumble and think “what is it this time?” It turns out that if you’ve browsed the internet since mid-2007 or so, much of your traffic has probably been scooped up and stored by British intelligence. Surprise!

Ryan Gallagher:

By 2010, according to the documents, GCHQ was logging 30 billion metadata records per day. By 2012, collection had increased to 50 billion per day, and work was underway to double capacity to 100 billion. The agency was developing “unprecedented” techniques to perform what it called “population-scale” data mining, monitoring all communications across entire countries in an effort to detect patterns or behaviors deemed suspicious. It was creating what it said would be, by 2013, “the world’s biggest” surveillance engine “to run cyber operations and to access better, more valued data for customers to make a real world difference.”

Metadata records in bulk with no identifying information are somewhat inconsequential; it’s basically a giant analytics engine at that point. What GCHQ decided they needed was to align metadata — domain names, access time, IP address, and the like — with actual records:

All GCHQ needs is a single identifier — a “selector,” in agency jargon — to follow a digital trail that can reveal a vast amount about a person’s online activities.

A top-secret GCHQ document from March 2009 reveals the agency has targeted a range of popular websites as part of an effort to covertly collect cookies on a massive scale. It shows a sample search in which the agency was extracting data from cookies containing information about people’s visits to the adult website YouPorn, search engines Yahoo and Google, and the Reuters news website.

Want another reason that targeted, profiling web ads suck? The U.K. government — and, probably, the U.S. government, too — is associating those profiles with scooped web traffic.

September 24, 2015


John Herrman in the Awl:

It doesn’t seem very useful to reassess our ledgers of privacy without also considering our ledgers of power. Those companies that have invited the most criticism for their erosion of privacy have become vastly more powerful than the people doing the complaining. The alleged surplus of “obsessive” worry didn’t do much to stop that; stories like this one, from 1990, which concludes that we have “no way of knowing all the databases that contain information about us” and that “we are losing control over the information about ourselves,” don’t seem pathetic or wrong-minded in retrospect. Mostly just ill-equipped.

In this new world, the old privacy is discarded with for its lack of utility and its interference with ubiquitous and fundamentally incompatible services.

Well worth your time.

Toll, Please

Jack Marshall, Wall Street Journal:

There is money to be made blocking ads and, as it turns out, allowing ads to evade ad blockers. Eyeo GmbH, the company behind popular desktop ad-blocking tool Adblock Plus, now accepts payment from around 70 companies in exchange for letting their ads through its filter. Eyeo stipulates that they must comply with its “acceptable ads” policy, meaning their ads aren’t too disruptive or intrusive to users. In total, ads from some 700 companies meet the acceptable ads policy, an Eyeo spokesman said.

Eyeo is now reaching out to developers of other ad-blocking tools to cut deals that allow certain ads to pass ads through their filters, too, in exchange for payment.

[Crystal developer Dean] Murphy said he has taken Eyeo up on its offer, and plans to implement an option within his app whereby “acceptable” ads will be displayed to users. The feature will be switched on by default, Mr. Murphy said, and he will receive a flat monthly fee from Eyeo in return. Mr. Murphy declined to disclose the fee, but said he expects to make less money from Eyeo’s payments than from sales of the app itself.

I think it’s a little bit weird that this decision has created such a controversy. The most logical consensus seems to be that most people want to block web crap: trackers, page-covering ads, interstitials, dumb copy-and-paste modifications, and the like. But there are plenty of ads that are unobtrusive and don’t kill your smartphone’s data plan, and these ads help support publishers of all sizes. If there were a way to block the worst of the web crap while allowing unobtrusive ads through, thereby supporting publishers, isn’t that a good thing?

I get that it feels uncomfortable or unfair for Murphy to charge users for an app billed as an ad blocker, while also receiving indirect payment from the ad industry for letting some ads through. I think that Murphy should be compensated for his work in building the blocker in the first place, but I’m not so certain that it’s fair to charge ad networks for inclusion on a whitelist.1 Big networks will be the ones that can afford it, but they’re also the most worrying from a privacy standpoint; smaller networks likely won’t be able to afford the toll, so publications that rely upon them will have a much rockier ride ahead, as will publishers that run their own ads.

Perhaps this would be less of an issue if Murphy — or Eyeo — didn’t receive compensation for whitelisted ads. It is, after all, still optional — if you want a full ad blocker, you’ll be able to flip a switch to turn off the whitelist. But I see no issue with an app that can run in a mode that’s more like an ad filter rather than an ad blocker.

Update: Dean Murphy has clarified his decision in a blog post. One of the things I got wrong is my impression that advertisers pay a fee to be included in Eyeo’s whitelist. That’s not always true:

…Around 90% of websites on the Eyeo Acceptable Ads whitelist do not pay a fee to be included, only the absolute largest companies pay for inclusion, assuming they meet the criteria of course. In turn, this allows for better ads that meets the criteria to be displayed.

My assessment that this toll creates a negative environment for smaller networks and publishers isn’t accurate, but this is good news.

Less good are the so-called “Acceptable Ads” on Eyeo’s whitelist. While Eyeo prohibits the most irritating advertising behaviour, they don’t say anything about trackers. If we use the AdBlock Plus exception list as a rough guide, we can see several instances of trackers, beacons, and similar scripts.

Samantha Bielefeld also interviewed Dean Murphy:

Samantha: I would have liked to see you retain control over every aspect of the app’s operation. Was there a reason, besides possibly a financial one, that you didn’t?

Dean: The main reason – I don’t possess the resources necessary to hand pick, and arbitrate what ads are acceptable. It would require making sure they meet a certain criteria, and I would have to then monitor the ads in order to ensure that standards had been met. It would also require me to form business relationships with advertising networks, etc. It would be a massive time sink and would involve a hell of a lot of work that would distract me from everything else.

This makes sense to me. I don’t see this as a major issue, and I’m a bit surprised at the kind of outrage it generated. This feature is optional, good for publishers, and makes the ad industry more aware of what’s tolerable.

  1. It doesn’t help that the Acceptable Ads crew isn’t open about what networks have paid to be included. ↩︎

September 23, 2015

The Transcript of ‘What Happens Next Will Amaze You’

Yet another terrific talk from Maciej Cegłowski on corporate information gathering and tracking:

Advertising-related surveillance has destroyed our privacy and made the web a much more dangerous place for everyone. The practice of serving unvetted third-party content chosen at the last minute, with no human oversight, creates ideal conditions for malware to spread. The need for robots that can emulate human web users drives a market for hacked home computers.

It’s no accident how much the ad racket resembles high-frequency trading. A small number of sophisticated players are making a killing at the expense of everybody else. The biggest profits go to the most ruthless, encouraging a race to the bottom.

Aptly, for a talk on surveillance, it was recorded; I hope the video gets posted soon.

Solitude in Solidarity

Speaking of Samantha Bielefeld, the third post on her site is titled “Well, That Didn’t Take Long”, and it’s about pretty much exactly what you’d expect: she’s a woman on the internet, and some jackass decided that was reasonable grounds to write to her and tell her to end her life. Seriously.

G. Keenan Schneider:

Let’s pause and ruminate quickly on the title of her piece: Well, That Didn’t Take Long. How horrid. She was expecting this. She knew merely because of her gender that creating something would make her a target. She was prepared for it, but you get a sense from the wording that she wasn’t expecting the inevitable hatred to be upon her with such swiftness.

Bielefeld, meanwhile, can’t be stopped.

Ignore This Post, Samantha Will Be Fine

Speaking of the Verge, Nilay Patel wrote an article a little while back about content blockers, and it ruffled some feathers. I was preparing a response to it when mine was summarily made redundant by Samantha Bielefeld’s excellent retort. Her followup to some back-and-forth with Patel on Twitter is equally golden:

As long as The Verge survives, who cares right? Far be it for a larger publication to take a stand and help enact some change. Not only will small publishers be the ones to vanish, but it will be because their voices don’t carry as far as Vox Media. His article states that the web is dying, yet, he plays it off as nothing more than a war amongst leading tech companies. Apparently the issue has absolutely nothing to do with advertising networks who don’t respect the experience or privacy of the visitors to sites they display ads on.

A great deal of media outlets published, I think, very respectable replies and opinion pieces to ad blockers in iOS. Some were concerned over the future of their sites, others were more concerned about individual writers, and plenty thought it might do the web a favour despite — or perhaps because of — the collateral damage.

But Patel’s response was a semi-conspiratorial prediction of the end of the web, thanks to fighting between Facebook, Google, and Apple. It barely made any sense, unless you’re already hopelessly cynical about this sort of thing. Bielefeld did a great job deconstructing it.

The Apple Bias Is Real

Vlad Savov, writing for the Verge:

The iPhone is the favored tech product of a vast swathe of our planet’s population, serving both utilitarian and aspirational purposes. It is the catalyst for and sole supporter of entire ancillary industries. It is the nexus where communication and commerce blend most easily, and it is the surest harbinger of the future that is to come. Any review that doesn’t account for all of these factors might be considered technically objective and ubiased, but it would also be frightfully uninformative. Assessing an iPhone against a blank canvas is akin to describing Notre Dame or Sagrada Família as old, large, religious buildings. […]

That’s justified bias. That’s relevant context derived from history and experience. Without it, we’d be reciting facts and figures, but no meaning. Megabytes and millimeters matter only after they’ve been passed through the prism of human judgment, and we shouldn’t pretend that it can, or should, ever be unbiased.


John Gruber’s iPhones 6S Review

This is the only review I was looking forward to, and it does not disappoint. A couple of highlights; first, on the more tepid feeling of the ‘S’ models:

The glaring downside to this tick-tock schedule is that we as a culture — and particularly the media, both on the tech/gadgetry side and the business side — are obsessed with “new”. And, well, the S-model iPhones don’t look new. This year there is a new rose gold aluminum finish, but at a glance, the iPhones 6S look like last year’s iPhones 6. Every year is an iterative improvement over the previous one, whether it’s an S year or not. But it’s hard not to see the S years as more iterative, less impressive, updates, simply because they look the same.

I think that’s a trap — a way to be fooled by your eyes.

On one aspect of 3D Touch:

I have only two bad things to say about 3D Touch. First, Apple missed an opportunity to borrow a great feature from Apple Watch. On Apple Watch, you can force touch in the notification list and you get an option to Clear All. 3D Touch has no effect in iOS 9’s notification list, and there remains no way to clear all notifications at once.


On the Taptic Engine:

Back in 2011, Apple switched to a superior oscillating vibrator in the iPhone 4S (and the Verizon/CDMA iPhone 4). All previous iPhones used a cheaper rotational vibrator. The oscillating vibrator in the iPhone 4S was noticeably nicer. For whatever reason, Apple went back to a rotational vibrator in the iPhone 5, and stuck with it through the iPhone 6. The new taptic engine in the 6S feels as good or better than the old iPhone 4S vibrator. It’s just stronger and more pleasing.

This is one of the reasons I’m looking forward to getting mine. I’m not joking; the vibration motor in the 4S always felt more solid to me than the one in my 5S, but the one in my Watch beats the pants off of either of those.

If there’s any review of the 6S you should read, it’s Gruber’s. All of the others pale in comparison.

Shut Up for iOS

Even if we can’t all agree on the ethics of using content blockers for nuking distracting and bandwidth-consuming ads, I’m sure we can come to a consensus that internet comments are the worst. I’ve been using this extension for a while, and it is sublime. And free.

September 22, 2015

White House Report Says Broadband Is a “Core Utility”

Jon Brodkin, Ars Technica:

Broadband Internet service “has steadily shifted from an optional amenity to a core utility” and is now “taking its place alongside water, sewer, and electricity as essential infrastructure for communities,” says a report released by the White House yesterday.

The report was written by the Broadband Opportunity Council, which was created by President Obama and is chaired by the heads of the Commerce and Agriculture departments. In an accompanying blog post, the White House touted Obama’s “leadership” in expanding broadband access but said that nearly 51 million Americans still cannot purchase wired broadband with download speeds of at least 25Mbps.

Once again, I quote Elliot Jay Stocks:

PayPal have all the power of a bank and yet none of the responsibility.

Replace “PayPal” with “ISPs” or “communications providers”, and “bank” with “utility”, and it’s still accurate. Internet service has become as much a fabric of life as electricity; it is time to regulate it as such.

Generative E-Book Covers

Mauricio Giraldo Arteaga, of the New York Public Library:

Given that [our] app’s visual quality is highly dependant on ebook cover quality (a wall of bad book covers makes the whole app look bad) we had to have a solution for displaying ebooks with no cover or a bad cover. The easy answer in this situation is doing what retail websites do for products with no associated image: display a generic image.

This is not a very elegant solution. When dealing with books, it seems lazy to have a “nothing to see here” image. We will have at least a title and an author to work with. The next obvious choice is to make a generic cover that incorporates the book’s title and author. This is also a common choice in software such as iBooks.

Skeuomorphism aside, it is a decent book cover. However, it feels a bit cheesy and I wanted something more in line with the rest of the design of the app (a design which I am leaving for a future post). We need a design that can display very long titles (up to 80 characters) but that would also look good with short ones (two or three characters); it should allow for one credited author, multiple authors or none at all.

This is really clever.

Take Two

Alex Guyot reviewed watchOS 2 for MacStories:

Software defines the Apple Watch as much, if not more so, than the hardware which embodies it. But as well designed and integrated as the first iteration of the Apple Watch’s software (aptly named, though questionably capitalized, watchOS) was, it wasn’t perfect. Some might argue it wasn’t even acceptable. Third-party apps were underpowered and massively handicapped by long load times; when disconnected from its iPhone, the Watch was rendered useless for almost anything except telling the time; and with no Activation Lock, stolen Watches could be reset and resold with ease.

Enter, watchOS 2.

One thing I didn’t notice in Guyot’s review is a comment on overall battery life. When I was running watchOS 1, I’d get home with probably 15-20% life at the end of the day; with watchOS 2, I’m seeing 40-60% left at the end of the day, and I am certainly not using it less.

Don’t miss the footnotes in this review; some of his best observations are buried therein.

September 21, 2015

iOS 9 Already Reportedly at 50% Adoption

This figure plays second-fiddle in Apple’s press release for the forthcoming release of the iPhones 6S:

“Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can’t wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”

For what it’s worth, Mixpanel is currently reporting adoption closer to 36% among devices and apps that include its analytics software. What seems most impressive is that a fair chunk of the devices that have updated to iOS 9 in the past five days are over four years old.

The iPad Pro Potential

Smart post from Samantha Bielefeld, deconstructing and extrapolating upon a 2014 discussion on the Accidental Tech Podcast about the then-rumoured iPad Pro. I particularly like this part:

There is an undertone to Apple’s message with the introduction of the iPad Pro. You can purchase an extremely mediocre Mac Mini for the same $799 starting price of the iPad Pro, that doesn’t include a display or input devices. Or, you can get on board with the post PC era and choose a flagship iPad. One that might possibly provide an even better fit for your needs if the optional accessories are something you can make use of. Apple has now created specific divisions within the iPad lineup; the Mini, the Air, and the Pro – including choices at various price points within those respective divisions. The question has transitioned away from simply, Mac or iPad, and now extends to a range of options that align with the varied use cases of the iPad.

A while ago, Apple made the switch from genericizing their lineup to making more specific products for different uses. If you break most of Apple’s product lineup today into their components, you’ll see pretty much the same stuff inside: an Ax system-on-a-chip, flash memory, communications radios, a battery, and — most of the time — a high-resolution display. Apple is trying to communicate the idea that small variations in this formula can radically alter the context in which the product is used, which means that products like the iPad Pro, Apple Watch, and new Apple TV each have their place.

September 20, 2015


Dr. Drang:

A significant difference, though, is that while the early versions of San Francisco’s opening quotes were slanted down and to the right (like Verdana’s), the final versions are slanted down and to the left, just like its closing quotes. The only difference now between San Francisco’s opening and closing quotation marks is the tapering. The ticks of the opening quotes are fatter on the bottom, while the closing ticks are fatter on the top. You can see that — maybe — in the iOS 9 keyboard.

I have very few quibbles with San Francisco, but the shape of its quotation marks remains on the list. I don’t think they’ve ever been especially nice. Curly quotes are wrong for the rest of the letterforms; the Verdana-style ones that are in the released version are more apt, but still not very nice (and, as Drang points out, confusing).

Update: The good doctor has written more; specifically, as it turns out, about the poor automation of smart quotes in most software.

September 19, 2015

On Content Blockers

A lot has been said about this, and I’d rather not delve too deeply into its intricacies, but Eric Meyer’s thoughts generally reflect my own:

The ads that are at risk now are the ones delivered via bloated, badly managed, security-risk mechanisms. In other words: what’s at risk here is terrible web development.

Granted, the development of these ads was so terrible that it made the entire mobile web ecosystem appear far more broken that it actually is, and prompted multiple attempts to rein it in. Now we have content blockers, which are basically the nuclear option: if you aren’t going to even attempt to respect your customers, they’re happy to torch your entire infrastructure.

I don’t want to deprive any publication of its means to pay its writers and creators behind-the-scenes, and I also have reasonable expectations as to what that entails. But when I open a webpage, I am never provided enough information to make a cognizant decision about what I should be opted into. I have not agreed to be served five or ten megabytes of advertising and tracking riding alongside a few-hundred kilobyte article, nor have I agreed to be tracked site-to-site by whatever analytics scripts the site is running. I have not agreed to this largely because I haven’t been provided enough information to agree to this.

Yet, most every website I’ve been to opts me into all of these things without adequately warning me in advance. This should not be an assumption, and the fact that it is — and that the information is almost always buried deep in legalese in the site’s privacy policy — reflects poorly on those who created and deploy this technology, yours truly included.

The act-first-ask-later tactics of analytics scripts are probably unsurprising to anyone who has ever picked up a White Pages directory. If someone went around to every house and asked whether it would be okay to publish their name, address, and phone number in a publicly-available directory that can also be accessed online, most people would reasonably decline. Likewise, if you were presented with a popup the first time you visited a site asking if it would be okay to serve you many megabytes of ads and track you within the site and across the web, most people would probably decline.1

I’m not against ads; I’m against the current state of assumption that all of this is okay.

  1. The EU decision that websites based there had to inform visitors of cookie use doesn’t really count. Nobody knows what a cookie is, and there was no requirement to disclose what kind of cookies would be used or how they would be deployed. ↩︎

September 18, 2015

Sonya Mann’s Journalism Spend

Sonya Ellen Mann recently bought a copy of Monocle, a magazine I adore. She became curious as to how much she spends monthly on journalism, and it’s intriguing (via Samantha Bielefeld):

This is all for digital material. $36.17 per month; debatably actually $26.17 because The Marshall Project is a nonprofit and the donation comes off my taxes. Either way, it’s really not much. I could easily drop $36.17 on dinner or drinks.

Good-to-great journalism is surprisingly inexpensive these days. I spend approximately a similar amount, and could probably increase that by a fair chunk should I so choose.1

But great journalism often comes in two forms: publications that are regularly good sources, and publications that are occasionally good sources. The former makes sense for someone to buy a subscription, but the latter probably does not for most people with limited means. I would love if there were a way for me support the publications I read only occasionally by paying $10-20 or more per month to a service that would distribute the funds accordingly. In Uber-but-for terms, something like Spotify for journalism.

Update: Jonas Wisser just reminded me that the Spotify-for-journalism thing was tried with Readability. That didn’t end well three years ago, but perhaps a spin on a similar concept today would have more success.

  1. Is there anything you think I should be reading? ↩︎

The Evolution of the Apple Store

After a partway implementation of Jony Ive’s redesigned retail store concept at the Upper East Side location in New York, Apple is opening the first location based on this redesign in Brussels tomorrow. From the photos published in this media preview, it looks like a slightly warmer interpretation of the formula — there’s lots of mid-tone wood, accessories neatly tucked-away, and clay walls — blended with the cavernous look of the recent large flagship stores.

The giant screen — to be used for events, as well as largely replacing the backlit product photos that usually line the walls — throws me off a little, though. It could just be the photos, but it doesn’t appear centred, and the giant black “chin” across the bottom is quite pronounced. Based on these photos, it doesn’t look as well-considered as the rest of the store, though I suppose there are few ways to make a gigantic screen look less imposing.

The new Genius Bar sounds a little less hectic (this is the Google translation of the linked article):

The Genius Bar is unique and completely redesigned. In the middle of the Apple Store you can find eight trees where you can sit and where there are two large tables. That zone in the store serves as a Genius Bar for those who so need technical support. If Apple wants to create a feeling of cosiness and openness. So you wait on the benches among the trees to a Genius can help you further. Believe us, it is truly beautiful.

Previously, only the Bondi, Australia store had live trees inside. Looks like the renovated corporate store isn’t getting the trees, but is gaining the warmer wood and giant screens.

Just Enough Memory

Khoi Vinh reviews his iPhone 6 Plus:

Being old, I recall a time when [1 GB of] memory seemed like a lot—especially for a device you carry around in your pocket! But in practice, it’s not nearly enough for the 6 Plus (and maybe not for the 6, either; I have no firsthand experience).

Still, it’s my opinion that the 6 Plus should never have shipped with just 1 gigabyte. What’s more, the whole thing makes me more skeptical than ever of Apple’s decision not publicize their mobile devices’ memory specifications. The implication is that users shouldn’t have to worry about counting RAM anymore, and while that may be closer to being true than it ever was before, it’s still not quite realistic.

Vinh’s assessment that Apple typically ships their iOS devices — particularly the non-S variants — with only just enough memory is absolutely correct. It doesn’t matter whether these specs are public knowledge — that only averts the meaningless spec tit-for-tat that defined much of ’90s and early ’00s computer advertising. I’ve complained about this a lot; it is my most recurring frustration with my iPad, and it noticeably impairs the user experience.

September 17, 2015

A Rolling List of iOS 9 Content Blockers

Dave Mark is keeping track of major content blocker releases. These are mostly ad blockers so far, but I think we’ll soon start to see more creative interpretations of how the content blocker extension point can be used.

September 15, 2015

iOS 9: The Pixel Envy Review

iOS 9 review

Apple has long been a company of measured progress, but for two years in a row, they’ve delivered a substantial leap in the abilities and extensibility of iOS. iOS 7 brought a complete top-to-bottom redesign, while iOS 8 allowed developers to interact with the OS and other apps more than they ever could previously.

But leaps and bounds of supersized progress don’t come for free; indeed, both releases felt like they lacked the kind of software quality we’ve come to expect from Apple. While I can’t think of a single product they’ve made that didn’t have any bugs, the severity and regularity of quality-assurance gaps made the past two years of iOS feel rushed and a little incomplete.

Apple has faced this before; Mac OS X Leopard, released in 2007, was riddled with far more bugs and quality issues than its predecessor. Its 2008 successor, dubbed Snow Leopard, was famously billed as having “no new features” — that wasn’t entirely accurate, but it was the thrust of the release: bug fixes, bug fixes, and bug fixes (and Exchange support).

iOS 9 is an attempt to strike the balance between these extremes. There are two sets of promises: it’s supposed to fix a lot of bugs and improve overall performance and stability, but it’s also supposed to be a fully-featured release. So, is it?

I’ve been using iOS 9 since early June on my iPhone 5S and iPad Mini 2. This is what I’ve learned.


  1. Compatibility
  2. Installation
  3. Under the Hood
    1. Bitcode, Slicing, and On-Demand Resources, Oh My
    2. Performance
    3. Battery Life
  4. UI
    1. San Francisco
    2. Back Button
    3. Hierarchy and Order
  5. Springboard
    1. And the Kitchen Sink
    2. Wallpaper
  6. iPad
    1. Slide Over and Split View
    2. Picture in Picture
    3. Command-Tab
    4. The iPad Release
  7. Keyboard
  8. Searching Harder
    1. Proactive
    2. Spotlight
    3. Siri
    4. More Intelligent, but Not Brilliant
  9. Safari
    1. Safari View Controller
    2. Content Blockers
    3. Other Enhancements
  10. News
  11. Notes
  12. Maps
    1. Data Quality
  13. Grab Bag
    1. Bugs and Stability
    2. Health
    3. Photos
    4. Notification Centre
    5. Settings
  14. Recommendations and Conclusions


Impressively, iOS 9 runs on all the same devices as iOS 8 did. If you have an iPhone 4S or iPad 2 or newer, or an iPod Touch with a 4-inch display, you can update to the latest and greatest operating system. Four years is a long time in the smartphone world, but Apple remains just as committed as ever to older hardware.

But, though no devices have been dropped from the compatibility list with this release, there’s also an array of caveats and limitations, as usual. A5 hardware does not support Proactive features, for example. Similarly, only A7-and-newer iPads support picture-in-picture or Slide Over, while only the iPad Air 2 currently supports split-screen multitasking.

But, though the newest features are limited to the most recent hardware, older models should perform far better under iOS 9 than under 8. The iPad 2 is four and a half years old, yet Apple is still dedicating engineering resources to making sure it continues to feel like new hardware. That’s pretty impressive, and it seems to acknowledge a longer upgrade cycle more typical of a computer than, say, a phone.


Installing iOS 9 is as simple as you’d like and are used to: it’s available both over-the-air, and as a full standalone download. Depending on what device you’ve got, the complete package size will vary from about 1.4 GB for an iPad 2 to over 2.1 GB for an iPhone 6 Plus.

Over-the-air is another story. While there is no single reason why iOS 8’s upgrade rate was noticeably slower than iOS 7’s, the large amount of required disk space — four or five gigabytes — is likely a significant contributing factor, especially considering the amount of 16 GB devices still in use (and, inexplicably, being sold). Apple promises that devices only require about a gigabyte of free space to upgrade to iOS 9.

Updates get even better after you’re running iOS 9 in terms of both timing and available space requirements. Let’s start with the first one by taking a peek at the over-the-air update feed (large file warning). When you run an OTA update, it checks what version of iOS you’re currently on, which version is the latest available, and downloads just the required files for your device. Here’s what that looks like, in part, for a version of iOS 8:


This is what that looks like for an iOS 9 update:


Did you catch that? The SUInstallTonightEnabled key is a clue that iOS will now allow you to run system updates overnight or during periods of lower usage. In an increasingly rare moment, the post-PC iOS is learning from the Mac.

If you don’t have enough space on your device for that update, iOS will now offer to delete apps to run the update, then automatically restore them after the update has been completed. It’s a nice touch, but it also seems to acknowledge that 16 GB iPhones are both tiny, yet, here to stay, at least for a while.

Under the Hood

Bitcode, Slicing, and On-Demand Resources, Oh My

Since the release of the iPod Touch in 2007, there have been several distinct versions of iOS created with assets designed or created for specific hardware configurations. An iPhone doesn’t need an iPad’s graphical assets, and the WiFi-only iPod Touch doesn’t need a bunch of cellular-specific code or apps. This is evidenced by the vast chasm between the smallest and largest sizes of iOS 9.

Unfortunately, third-party developers haven’t had a similar ability. After the introduction of the iPad — and, with it, the creation of the universal iOS app format — app sizes grew significantly; this occurred over and over with each introduction of higher-resolution and larger-screened iPhones and iPads. So far, the only solution developers had for this is to create separate iPad and iPhone versions of their app which, due to pressure from both Apple and consumers, is suicidal.

But now there’s a way. Not for supporting developers’ livelihood, sadly, but for them to be able to provide just what’s needed to different devices, at just the right time. Apple calls it “App Thinning”, and it’s comprised of three complementary aspects: bitcode, slicing, and on-demand resources.

Bitcode is kind of cool. Instead of uploading a fully-compiled app, developers can now upload partially-compiled code. Apple can then optimize the app build based on their latest — and, presumably, most efficient — compiler, and the app gets built on the fly.

App slicing requires a little to a lot more work from developers, but probably creates the best balance between space savings and effort required. Developers can now “tag” resources within their app — images, sounds, graphics code, and other data — based on the kind of device they target. For example, neither my iPhone 5S nor my iPad Mini require “@3x” images, which are only used on the iPhone 6(S) Plus, but apps that I download these days often include them and they can take up a lot of space. After a developer correctly tags these files, they will no longer be included in apps that I download to my devices. The same goes for OpenGL vs. Metal, different qualities of audio or video, and different device architectures.

What wasn’t made entirely clear is how sliced apps behave when downloaded from iTunes. It’s easy to figure out how the slicing and building decisions are made when downloading over-the-air from the device, and Apple has built support for slicing into enterprise tools. But the only reference to iTunes comes in the overview document, and there are no specifics:

For iOS apps, sliced apps are supported on the latest iTunes and on devices running iOS 9.0 and later; otherwise, the App Store delivers universal apps to customers.

I haven’t found another reference to how iTunes handles app slicing; for example, when there’s one or multiple devices on a user’s account. Apple PR doesn’t talk to me. (But do they talk to anyone?) I simply don’t know.

Finally, there are on-demand resources. Depending on the app, this might require substantially more work from developers, but it could also provide some of the most significant space savings for users. By storing on the device only the assets that the app needs at the moment and for the foreseeable future, developers can potentially create vastly more depth in their apps without worrying quite as much about a significantly ballooning file size. Furthermore, developers who have already added more depth and size to their apps can strategically make reductions dynamically.

For instance, consider the apps that you’ve downloaded that provide some kind of tour or walkthrough at first launch. As a user, you probably won’t need that again, so the developer can allocate those assets as deletable after use. But the app itself won’t delete them — on-demand assets are entirely managed by the system. That means that one app from one developer could request space currently occupied by another app from a completely different developer. The system is supposed to do the right thing. If there’s an app that you haven’t opened in a long time, it can clear out unneeded assets from that app first, because — let’s face it — you probably won’t notice.

These three things — bitcode, slicing, and on-demand resources — comprise app thinning. Apple’s goals for developers have so far been working in opposite directions: they want developers to build universal apps with Retina-ready graphics and the latest architectures, but they also want to keep the starting capacity of their devices at 16 GB and the free iCloud storage at just 5 GB. Thinned apps work to try to address all of these goals.

I won’t dive into whether this comes close to justify the continued low-capacity devices and services Apple sells by default (it doesn’t) but it certainly reduces the pain of having such a device. If the space savings are as pronounced as Apple says they are — mileage may vary — it will mean a much better user experience for everyone, and less squeeze for those at the base level of device offerings.


Most years, the newer your iOS device, the less interesting this section will be to you. That perennial rule also usually comes with the unfortunate implication that users with older devices have to deal with increasing obsolescence.

But that’s not the case this year — iOS 9 comes with performance improvements for both new and old devices. Devices that support Metal — Apple’s near-hardware graphics layer — can take advantage of its significantly improved performance in most of the default apps.

For older devices — particularly those of the A5 generation — Apple promises significantly better performance. I don’t have one of those devices any more so I wasn’t able to test this.

Battery Life

Another major focus of the under-hood improvements in iOS 9 is battery life. Apple says that an extra hour of typical battery life can be expected in daily use.

So how did the marketing fare in the real world? I don’t have an adequate rig set up to test battery life in some kind of semi-scientific fashion, but in day-to-day use, it has fluctuated greatly from beta to beta, as can be expected. But that made me a little worried when faced with the promise of significant battery life gains. The third and fourth betas exhibited almost impossibly good battery life; if anything, I would have guessed that the promised additional hour was an understatement. The fifth beta, on the other hand, appeared to completely ruin my iPhone’s battery life. It went from reliably lasting all day long to being nearly completely depleted by lunchtime. Around this time, though, I began noticing some other strange battery-related behaviour: accelerated depletion between the 20% and 10% warnings, for instance, only to plug it in and find that it was at 19%. I suspect one of the cells in my phone’s battery has died.

Therefore, it would be imprudent for me to judge the battery life of the gold master I’ve been using for the past week. Some days, it’s phenomenal; others, it’s poor, and — given the far better battery life of a few of the earlier betas — I think my phone is partly to blame.

One significant factor appears to be music playback, which I’m consistently seeing at the top of the list of power-hungry apps in Settings. Even after switching off Apple Music and choosing only local items for playback, I noticed occasional network activity from within the app. But Apple Music was included with the third beta, and its battery life was just fine. I have no logical explanation for this.

If you can’t get to an outlet, you’ll be delighted to hear that the low-power mode from the Apple Watch has made its way onto the iPhone. This mode disables all kinds of background processes, places the battery percentage in the status bar, and apparently disables some visual effects. After enabling low-power mode, though, I didn’t notice the omission of blurring, translucency, or any of the usual suspects on my iPhone – the only things disabled, as far as I can figure out, are Dynamic wallpapers and parallax effects. Apple says that an additional three hours of battery life can be expected after enabling low power mode, in addition to the extra promised hour. That’s not as significant of a gain as low-power mode on the Apple Watch, but you’ll still have network connectivity and all your apps on your iPhone. It’s a tradeoff.

In my testing, the low-power mode delivered, though not as I expected. The description is a little misleading: if you turn on low-power mode when you’re first prompted — at the 20% warning — you won’t eke out three additional hours; you’ll probably add an extra hour of life, at best. But if you go all day long in low-power mode, you’ll probably get the full three hours.

The battery life on my iPad has been exceptional, but isn’t it always? I’ve been using it regularly for the past few months, especially, and I haven’t noticed a decrease in battery life (but nor have I noticed any improvement, either). In case you were wondering, low-battery mode isn’t available on the iPad.


After a major interface design overhaul that practically rewrote the HIG just two versions ago, it comes as no surprise that the UI of iOS 9 has, well, very few surprises. The corners of some things are a little more rounded and there’s a lot more space within action sheet items. But there are changes, indeed, and they’re systemwide.

San Francisco

Helvetica has been the signature typeface of iOS since its launch, which, for myriad reasons, makes for no small feat to consider replacing it. From a developer perspective, apps have only ever tested against it as a system font, so every label and every text cell fits just right. From a user perspective, it’s one of the things that makes iOS look and feel the way iOS does. For all it has been criticised for being generic, there’s an intricacy and geometric precision to its forms.

While I personally enjoy Helvetica, its shortcomings in user interfaces are obvious, even to me. Because its letter forms are similar, they tend to blur together and become ambiguous at the smaller sizes of most UI labels, buttons, and controls.

In my eyes, the days of Helvetica on iOS and OS X were quickly coming to a close with the introduction of the Apple Watch, bringing with it the typeface family known as San Francisco (or, for the retro users among you, San Francisco Neue).

Unlike OS X’s switch from Lucida Grande to Helvetica Neue last year though, the switch to San Francisco has gone largely unpublicized by Apple. They didn’t mention it during the WWDC keynote, and neither of their OS X or iOS promotional pages make note of it. For comparison, here’s what Apple wrote on the page devoted to Yosemite’s design:

For some, the choice of a font may not be a big deal. But to us, it’s an integral part of the interface. In OS X Yosemite, fonts have been refined systemwide to be more legible and consistent across the Mac experience. You’ll notice a fresh, new typeface in app windows, menu bars, and throughout the system. The type looks great on any Mac, and even more stunning on a Mac with a Retina display.

There isn’t an equivalent section for either iOS 9 or El Capitan’s use of San Francisco. I kind of understand this; the change to Helvetica in OS X had an outsized amount of attention placed to the change of system font, given that most users might not notice it. But San Francisco is an in-house typeface that’s completely unique to Apple’s operating systems, and it plays to the “only Apple devices work together so seamlessly” trope in their marketing, in a very distinctive way. Like Segoe — Microsoft’s in-house UI font — but unlike Roboto — Google’s — San Francisco is only available on its proprietors’ platforms. That is, while it was once possible to make a website look iOS-ey on other platforms by embedding Helvetica (Neue) as a web font — and while it is possible to make a website that looks like it comes from Google by doing the same with Roboto — it is not legally possible to make your website or app look like iOS 9 or OS X 10.11 on any platform other than Apple’s. San Francisco is not available as a web font, and it’s also not available in in-app font pickers. It is only to be used as a UI font, or where Apple deems appropriate. They control its use.

Each of the San Francisco fonts includes a sample of the Display variant on top, and the Text variant below.
Different variations of the San Francisco font family compared with Helvetica

So what about the typeface family itself? San Francisco has been written about and dissected since its launch by myself, among many others, so I’ll try not to rehash too much. In a nut: I think San Francisco is extremely well-proportioned, looks fantastic, and performs very well as a UI font.

That’s a good thing, because it is now the one, true UI typeface across all of Apple’s operating systems, which means that the designers at the company thinks it works well and is legible on displays ranging from the poky-ass Apple Watch to a gigantic iMac, and everything in between. To make this more manageable, Apple has created two major versions of San Francisco: SF UI and SF Compact — née San Francisco, as shipped with WatchKit — that each contain Display and Text families, for a total of 42 font files. The Compact version is used exclusively on the Apple Watch, while the UI version is used on iOS and OS X.

But that’s not the whole story, because there are individual versions of the UI version specifically hinted and tuned for various purposes in both operating systems in which it is used. There are four different grades of the “regular” weight, presumably for better Dynamic Type support. These grades are not exposed to the end user and they’re not available to designers.

It all adds up to a fabulous family of typefaces that works well at pretty much all of the sizes at which it’s used. The lighter weight looks gorgeous displaying the date at the top of Notification Centre, while the regular weight is crisp and clear below the icons on the home screen. San Francisco shares the precise, metallic feeling of the DIN family — it replaces DIN in the Camera app — but is a little rounder, which makes it feel friendlier.

One of the main complaints I noticed about prior attempts to port San Francisco to iOS or OS X was that it too narrow, making it difficult to read. We now know this was the Compact version, with a much more appropriate UI version waiting in the wings. By opening up the characters compared to what we’re used to with the Compact set used in watchOS, it’s more legible at the sizes and with the amount of information it’s expected to display in iOS. Plain text emails, for example, are displayed in San Francisco; using the Compact version is noticeably less readable when it’s used in paragraphical text:

SF Compact on the left; SF UI on the right.

This build of Deliveries mixes Helvetica and San Francisco.
Dangerously mixing typefaces
As you might expect, a systemwide typographic update does throw off the occasional third-party app. Most apps specify either the system font or a custom font, and these apps will look just fine. Apps that specify both the system font and Helvetica (Neue), on the other hand, look a little janky, largely because the two typefaces are close enough that they clash, like really poor denim-on-denim. These issues are minor and will, of course, be resolved in due time. Most importantly, I have found precious few instances of text strings that overrun their intended area or are truncated significantly differently than they would be in iOS 8.

As transitions go, it’s subtler on the surface than, say, the one from Lucida Grande to Helvetica on OS X, but it’s extremely effective. It’s a much better UI font than Helvetica, and — dare I say — simply nicer in every application. Helvetica is a classic; San Francisco is clearer and more delightful. It’s possibly my favourite change in iOS 9, largely because it’s one that’s carried through the entire system with ease. It adds an additional layer of sophistication that Helvetica just can’t muster; it doesn’t have that quality.

Back Button

Somewhat more noticeable is the introduction of a back button in iOS. This has been part-and-parcel of every other mobile OS for a long time, so what’s different about Apple’s implementation?

Here’s how the back button is implemented in Android, according to Google’s developer documentation:

In almost all situations, the system maintains a back stack of activities while the user navigates your application. This allows the system to properly navigate backward when the user presses the Back button. However, there are a few cases in which your app should manually specify the Back behavior in order to provide the best user experience.

Most of the time, the system controls back button behaviour on Android, but developers can intervene:

For example, when a notification takes the user to an activity deep in your app hierarchy, you should add activities into your task’s back stack so that pressing Back navigates up the app hierarchy instead of exiting the app.

For example, tapping on a new text message notification and then tapping the back button will — by design — not return you to the last thing you were doing, but send you to the message list.

On Windows Phone, the back button behaviour is ostensibly much more consistent:

The first thing the Back button button does, as you might expect, is take you back one screen from where you are. Your phone remembers all the apps and websites you’ve visited since the last time your screen was locked, and will take you back one page each time you press Back, until you get to the Start screen.


There’s one exception to the rule: if you’re in Internet Explorer and press Back, you’ll return to the previous webpage you visited, rather than to the previous app. But once you’re out of it, Back goes back to taking you, well, back again.

Not exactly consistent in either case. Tapping the back button in an app might take you to the previous screen within the same app, might take you to a different app, or it might take you “back” in a way you may not expect. There are some who get used to this; there are others who want them to die.

And now, nine major releases in, iOS has one.

iOS 9 back button

Happily, it’s implemented in a much more consistent way than any other major platform (and, I admit, it’s a stretch to call Windows Phone a “major platform”). It’s really very simple: if an app sends you into another app, you’ll see a back button on the lefthand side of the status bar. It replaces the assorted networking indicators, happens automatically, and requires no intervention from developers.

In the first month using iOS 9, I rarely used the back button simply because the multitasking shortcut is so engrained into my muscle memory. But, since I began to remind myself that it existed and is much more convenient than the app switcher, I’ve increasingly become reliant upon it.

However, its placement in the upper-left corner seems to fly in the face of Apple’s newer giant and gianter phones, relatively speaking. When Phil Schiller introduced the iPhones 6 last year, he addressed concerns that the much larger phones would be harder to use and hold (lightly edited for clarity — Schiller wasn’t exactly on-point during this presentation):

One of the things the team has worked on is to not only help [these phones] feel great in your hands […] but to make [them] easier to use one-handed. With iOS 7 last year, we introduced a new gesture: a side swipe gesture, thinking ahead to these phones and knowing that you’d want to use [that gesture] here.

The back button in most iPhone apps — or, at least, the good ones — is in the top-left of the navigation bar, but the inter-app back button in iOS 9 is in the status bar above it. It’s true that this will likely be used less frequently than the back button within an app. It’s also true that the app switcher can always be accessed with the home button, and with a 3D Touch from the edge on a 6S. But most devices running iOS 9 — at least, for a while – won’t have 3D Touch, but many of them will be larger. That makes the back button a little less than accessible, especially one-handed.

On my 5S, though, I think it would feel strange without it now.

Hierarchy and Order

With hundreds of millions of active users, any change Apple makes to the user interface components of iOS is necessarily going to cause a big ripple. Obviously, the biggest so far was the rollout of iOS 7, bringing with it equal amounts of praise and condemnation. Though I was generally positive towards it, there’s one thing iOS 7 did, design-wise, better than almost anything else.

Sheets Stacked on Light

Jog your memory with a look at the mess that was the hierarchy of iOS 6. If you think of different components that make up the iOS user interface — the wallpaper, icons, toolbars, and so forth — the Springboard lay somewhere in the middle of the UI stack. Dark linen — Apple’s background texture du jour — was probably the worst offender, appearing in elements that logically resided underneath the wallpaper — like folders and the multitasking tray — and in Notification Centre, which appeared overtop everything else.

In the video that accompanied the introduction of iOS 7, Jony Ive explained very clearly how the individual components of the operating system became organized:

Distinct, functional layers help establish hierarchy and order, and the use of translucency gives you a sense of your context. These planes — combined with new approaches to animation and motion — create a sense of depth and vitality.

The wallpaper became the base; nothing could be underneath it. Everything — icons, apps, folders, and the multitasking switch — would now be placed overtop the wallpaper. Finally, auxiliary, temporary “sheets” — Control Centre and Notification Centre — would appear over everything else. iOS 7 brought a clear order to the stacking of user interface components.


In that vein, the multitasking UI was revamped to shrink applications to tiles, floating overtop the background image, while the home screen icons appeared to float in their own tile, complete with a frosted background. This brought a sense of physicality to the OS, reinforcing the layering of the interface components.

But one thing has remained consistent since the introduction of multitasking in iOS 4: the most recent applications have always appeared on the lefthand side, while older apps are stacked to the right. It has been this way for five years: left to right, new to old.

multitasking in iOS 9
In iOS 9, multitasking gets a visual makeover, causing a distinct functional change. When you double-press the home button, the current app shrinks and flies nearly offscreen to the right. Apps are now stacked in a kind of vertical Rolodex, right to left, with the second most-recent app taking the centre position, and all others receding into the distance on the left. It takes some getting used to, especially if your muscle memory, like mine, is predisposed to scrolling towards the right to find the app you’re looking for, but it’s not bad.

The impetus for this change remained unclear to me, however. I wracked my brain for the past few months trying to understand why this is a better multitasking UI than the one it replaces, and I could only think of a single reason: its implementation of apps suggested by Proactive and Handoff. Previously, this feature felt like it was shoehorned in by placing the suggested app to the left of the home screen. This doesn’t make sense contextually, insomuch as that app is from a completely different device. Now, the suggestion is visible as a banner at the bottom of the screen, similar to the mini-player introduced in the Music app in iOS 8.4. It’s a more conceptually robust approach, as if the app resides outside of the boundaries of the device and can be pulled into view.

Now that I see 3D Touch working on the iPhones 6S, though, it’s clear why Apple chose to change the multitasking UI: it is now consistent with the back-paging swipe gesture. It hid under my nose this entire time.

A Metaphysical Interface

Apple’s choice to render many of the user interface layers with a background of blurred smears of translucent white. I think there was a significant conceptual rationale behind this decision — much greater than the aesthetics.

Your device’s display is a small-ish, very bright light with translucent colours suspended in differing amounts on top. User interface elements are literally blocking part of this light on their way to your eye. You can approximate the real-life effect iOS 7 is simulating by holding two sheets of paper in front of a lamp at varying distances from each other. In a sense, iOS went from being skeuomorphic — in the sense of attempting to replicate real-world analog materials — to skeuomorphic in the sense that it’s an almost literal interpretation of how an LCD works.

When placed in that context, the lack of shadows makes sense. Why would something entirely backlit draw shadows in any direction other than forward, straight into your face? Sure, there are exceptions: iOS 7 also, somewhat hypocritically, introduced the NSTextEffectLetterpressStyle attribute to Text Kit, which no developer I can think of has actually used because nobody is doing letterpress-style text on otherwise “flat” user interfaces. By and large, though, iOS 7 eschews typical shadowing because there are no shadows in this environment.

Except when the system is viewed in ambient lighting, that is. And that’s pretty much all the time, indoors or out. While the backlight remains the primary source of light, the foreground lighting with cast shadows onscreen. And if an element were to be overtop another in the virtual space, it should cast a shadow, right? Insist otherwise as hard as you want, but skeuomorphism isn’t dead on iOS; it has evolved and become more sophisticated.

A very, very diffuse drop shadow on popovers.
Popover shadow

In iOS 9, popovers, action sheets, and multitasked apps now draw a drop shadow behind them. It’s large and diffuse, and the kind of thing you only really notice in terms of shading rather than shadowing. The impression is that these popovers are significantly — nearly impossibly — closer to the user’s eye than anything behind them, kind of like the exaggerated virtual depth of folders and animations. It’s nice to have some sense of depth-by-lighting back.


Another year begets another shuffle of applications installed by default. This year, Find My Friends and Find My iPhone receive the privilege of being preinstalled with iOS 9 and cannot be removed. I question the decision for the former to be built in, as much of its functionality is built into the Messages “detail” view anyway. I don’t know a lot of people who use Find My Friends; I suspect that many people will toss it into the same folder where Stocks, Tips, and Game Centre presently collect dust.

Happily, these are the sole additions to the preinstalled apps. While there is a new app by way of News, it basically replaces Newsstand, which is converted into a basic folder in iOS 9. Any apps or publications that resided within it are freed and displayed as regular apps. Passbook has also been renamed Wallet to more accurately reflect what it’s supposed to be, and Apple Watch is now, simply, Watch.1

News and Wallet icons.
News icon
Wallet icon
I’ll get to the specifics of Wallet and News later, but I wanted to comment briefly on their icons. Both represent something of an evolution of the Apple’s established iOS icon aesthetic, and they look so similar that I wouldn’t be surprised if they were created by the same designer. The Wallet icon is more muted than the icon it replaces, while the News icon is simply nicer than the outgoing Newsstand icon. Rather than being a series of differently-coloured rectangles all crammed onto a white background, it’s a greatly-simplified newspaper on a pink background. There’s even some shadowing in both of these icons. I think they look great.

And the Kitchen Sink

As of iOS 9, there are at least 33 applications installed by default, plus News if you live in a supported region and Activity if you have a paired Apple Watch. And, if you switch it on in Settings, there’s also an iCloud Drive app, but it’s hidden by default.

This certainly isn’t the first complaint you’ve read of this nature — and I’m sure it won’t be the last — but that’s a lot of default applications. It makes sense for Apple to try to cater to as much of the vast and heterogeneous iOS user base, but there is a necessary tradeoff. There’s more clutter and, therefore, less disk space afforded to a user’s own data. The latter is particularly noticeable when the company continues to insist that 16 GB is a reasonable entry-level capacity. Most baffling of all, however, is that the way Apple has configured default apps means that their updates are tied to system updates. The delta updates Apple introduced in iOS 5 and their much faster-paced update schedule lately have made this less of a burden, but it’s silly that a security flaw in, say, Find My Friends will necessitate a system update.

There are plenty of apps that we regularly ignore on our iPhones, and they seem pretty constant for most people. Who, for example, uses Compass regularly enough to keep it on their first home screen? It’s hard to make the argument that these apps represent the core functionality of iOS devices. Yet, Apple has already created a solution to this. With the introduction of the iPhones 6 last year, Apple began bundling the iWork suite of apps on the higher capacity models, but you could remove them. And, if it tickled your fancy, you could download them again later. There are probably ten apps that come preinstalled with iOS 9 that could easily fit into the category of nonessential apps that should be deletable. Fine, prevent me from deleting Messages or Safari, but why do I need to keep Stocks on here?


iOS 9 shuffles the wallpaper selection, losing many of the legacy wallpapers that have shipped since iOS 7. Most of the gradients, coloured patterns, and so forth have been removed, along with many of the photos. Even the blue/green wave photo that was used in the earlier iOS 9 betas doesn’t ship with the release version.

Instead, we’re treated to some gorgeous macro photos of bird feathers that really highlight the precision of the Retina display. Only two non-Retina products run iOS 9, and Apple currently does not sell a single new non-Retina iOS device, so it makes sense to take advantage of the quality of these displays.

There are also some gorgeous new photos shot on a black background, which look especially nice on devices that have a black bezel around the display. It gives them the same kind of edge-less look as the Apple Watch display.

Unfortunately, there are no new Dynamic wallpapers included with the OS, only those that shipped with iOS 7, and there’s still no developer API for creating them. There are some motion wallpapers that will ship with the iPhones 6S, but those are more like videos as opposed to the existing programmatic Dynamic wallpapers, and require interaction before they will come alive. The seven colours of bokeh have, as far as I’m concerned, become stale. I’d love to see some new Dynamic wallpapers in both design and colour, but it doesn’t feel like it’s a priority.


If iOS 7 was the “look and feel” release and iOS 8 the “Christmas for developers” edition, iOS 9 is the iPad update. See, for all of the big changes in iOS 7 and 8, the iPad seemed like an afterthought; or, at the very least, the enhancements to the iPad during this era felt like they were only developed in parallel to any iPhone improvements. If you’re wont to radically oversimplifying the iPad’s software and UI, this isn’t much of a surprise. Since its introduction, the most frequent criticism of the iPad has been that it’s “just a big iPhone”. This is, in some ways, good — its software is recognizable, approachable, and easy-to-use. Apple played this criticism as a strength in early ads, promoting that “you already know how to use it”.

But it does have its drawbacks when it comes time to multitask, for instance: with only one app capable of being onscreen at a time, it makes researching and writing at the same time more cumbersome than it is on a computer running a desktop operating system. From the iPad’s perspective, this represents multiple tasks; from the human perspective, these two aspects define a single task. There are a enough little instances of issues like this that make the iPad feel less capable than it ought to be. Even if you’re like Federico Viticci and have managed to work within these limits — even making the most of the situation and treating them as an advantage — any improvement to the iPad’s multitasking capabilities certainly bolsters its post-PC credentials.

And bolster its credentials Apple has. It’s now possible to have two apps onscreen simultaneously, more easily toggle between two or more apps, and watch videos at the same time as other apps are open. Of course, having multiple apps visible at the same time isn’t necessarily the tricky bit; the hard part is making all of this additional capability feel easy to use when all there is to work with is a flat sheet of glass.

Slide Over and Split View

Since iOS 5, swiping from the top of the screen has brought down Notification Centre; since iOS 7, swiping from the left has gone back, and pulling up from the bottom has revealed Control Centre. Now, with iOS 9, Apple has completed their monopolization of edge-of-display gestures. Swiping from the right side of an A7-generation-or-later iPad will slide a different app overtop the currently-active one. It’s like proper multitasking; or, at the very least, bi-tasking.

Out of the box, most of Apple’s apps work in Slide Over, and most apps are expected to adapt Slide Over. The only exceptions that they envision are apps that require the entire screen, like a game, or a dedicated camera app. Everything else should adapt or die — my words, not theirs.

To switch between apps, there’s a “handle” at the top of the Slide Over area, similar to the one at the bottom of the lock screen that invokes Control Centre, or the control within a notification that expands it. Dragging down on this handle reduces the current app to a thumbnail and displays icons for available apps in a vertical strip of tiles.

Slide Over

Even with just the default apps, this feels like it will not scale well. Only four app icons are visible at a time in portrait orientation, and just three are shown in landscape. When most of the 60 third-party apps I have installed on my iPad support Slide Over, I imagine it will be unfeasible and inefficient. This is almost entirely due to each app icon being wrapped in a large tile-like shape that is slightly less opaque than its surroundings. I’ve been attempting to understand the justification for this since the WWDC keynote, and I still don’t get it. Perhaps it’s intended as a subtle indication that the app will not open full-screen or its intent will become more clear with the iPad Pro in hand, but it comes across to me as unnecessary chrome that significantly increases the amount of scanning and searching one needs to do to find a specific app.

Both this gesture and the gesture used to invoke Slide Over feel somewhat non-obvious to me, much in the same way that Control Centre and Notification Centre felt hidden when they were first introduced. As Slide Over uses the same symbolism as both Centres, it doesn’t take too long to figure it out, provided you know about it in some way prior to using it. The monopolizing of the righthand edge of the display also means that the forward-paging gesture in Safari no longer works, but perhaps that’s one way to figure out that this new multitasking option exists. Unlike either Centre, pressing the home button while the Slide Over view is active will not close the view; it will return the user to the home screen.

I wouldn’t dedicate this much discussion to the UI if I didn’t consider it one of the most important qualities of multitasking on the iPad. I wouldn’t be surprised if one of the biggest reasons the iPad didn’t have this feature until now is because of the challenge of trying to fit everything expected or required for a multitasking environment into the existing iOS UI language. Notably, there are things missing: there’s no close button or a way to “quit” the secondary app, for example, and it doesn’t appear in the app switcher. You just have to trust that the OS will do the right thing; no manual app management is required.

Slide Over in action with Notes

An app in Slide Over is the same 320-point width of iPhones 4 and 5, and they look the same as their iPhone counterparts. But even if an app is universal, it won’t appear in the Slide Over tray unless it meets the Apple-stipulated requirements:

  1. The app needs to have a Storyboard-based launch screen, not an image.
  2. The app must support all four device orientations.
  3. Most importantly, it needs to be linked to the iOS 9 SDK.

I’m not a developer, but I wanted to find out how easy this was. I downloaded a couple of older sample projects from Apple’s developer centre and followed the steps above and, within a few minutes, had them running in the Slide Over view. It seems fairly easy to implement, but I’m sure it will vary from app-to-app. The advantage will go to developers who have followed Apple’s suggestions and hints over the past few years, and who already have universal apps.

So how is it in use? Quite simply, the addition of Slide Over to the iPad has significantly changed the ways in which — and how often — I use my iPad Mini. While doing research for this review, I was able to have developer documentation open in Safari and pull in Notes any time I wanted to jot something down. Similarly, many nights this summer have been spent on my balcony reading articles with Instapaper or Safari, and pulling in Messages to chat with friends. These are simple things that have always been possible before, but its the increase in elegance and intuitiveness that really sets Slide Over apart.

Unfortunately, neither Slide Over nor Split View support simultaneously displaying two instances of the same app. A typical multitasking case for me is to have two documents open in Byword, or two webpages visible side-by-side. This is a surprising shortcoming for an otherwise-fantastic improvement.

One complaint I’ve long had with the iPad, ever since I bought my first — the iPad 2 — is that it does not ship with enough RAM. I’m not some kind of spec fiend, but when a web browser struggles to keep two tabs in memory at once, there’s a problem, both with the average size of web pages today and with the amount of memory available to handle them. My experience with Slide Over tells me that this remains the case, though significantly less so than ever before. It’s clear that Apple’s engineers have done a lot to improve the performance and memory consumption of iOS — tabs remain in memory longer with more open, and backgrounded apps seem to be dumped from memory less frequently. But it’s not quite as smooth as it could be.

Put it this way: the original iPhone, the 3G, and the first generation iPod Touch used effectively the same processor and memory combination. Do you remember how switching apps felt on those devices? Every time you pressed the home button, it felt like you were quitting the foreground app, and every time you tapped on an icon, it felt like the app was launching. It wasn’t painfully slow by any stretch of the imagination — certainly not for its time — but there was a perceptible amount of hesitance. Now recall how doing the same on a recent iPhone, like a 5S or newer, feels like you’re merely hopping between two apps (if those apps are built well).

Using the multitasking features on my iPad Mini in combination with often-heavy webpages open in Safari doesn’t feel like it lies at either end of these extremes. That’s good, in the sense that it doesn’t feel like I’m toggling in a kind of modal way, but it’s not as great when it doesn’t entirely feel like popping another app in for a peek, and then getting back to what I was doing. It’s a slightly hesitant, nervous feeling that I get from the OS, as though it wants to tell me just how much work it’s doing. Obviously, my iPad Mini is not of the most recent generation, but its hardware does represent over 50% of the iPads that are currently running iOS 9’s multitasking features.

Split View

Split View is the next level of multitasking on the iPad, allowing you to run two apps side-by-side. Unfortunately, it requires kind of a lot of power (and RAM) to do this, so its availability is limited to only the newest iPads: Air 2, Mini 4, or Pro, naturally. I do not have an iPad Air 2, so I was unable to test Split View; Federico Viticci does, though, and did test it, so you should go check out his review for that and many, many other things.

I have played around with it in the iPad Simulator, though, so I feel somewhat qualified to chat a little about its UI and a few other related things.

The good news here is that if you’ve figured out the UI for Slide Over, you’re 95% of the way towards activating Split View. After pulling in a Slide Over view, you’ll see a small drag indicator on its lefthand side. Tap on this, the active app will shrink horizontally, and you’re now running two apps side by side.

In the simulated ways in which I’ve been able to test this — and what has been corroborated with others who have had hands-on experience — the two apps behave as if they didn’t know the other exists. You cannot, for instance, drag a link from Safari on the left into Messages on the right. The lack of drag-and-drop support — or any significant interaction, really — between the left and right apps is a surprising omission, especially since it’s an Apple product, and they’re kind of known for drag-and-drop. Though it’s not a standard interaction method in iOS, it would make a lot of sense in Split View.

Even without that, I can see this being a huge productivity boon. It’s only supported in the iPad Mini 4, iPad Air 2, and iPad Pro at the moment — of which only the first two are currently shipping — but it’s the kind of enhancement that defines the iPad as, in Tim Cook’s words, the “clearest expression of [Apple’s] vision of the future of personal computing”.


There’s another layer of multitasking available on top of the Slide Over and Split Views. iOS 9 allows you to pop video out of its app and float it overtop everything else on the screen. Also, when you press the home button while a fullscreen video is playing, the video will continue to play in an overlay. The video can be resized by pinching, and can be moved to any corner or even offscreen temporarily.

The video overlay will avoid covering important UI elements, like the keyboard.
Picture in Picture

The video overlay is pretty clever too. If it’s positioned in the lower corners and you return to the home screen, the video will bump up to be just above the dock. The video will also typically avoid navigation bars.

Picture-in-picture functionality doesn’t work by default in all media views within apps; developers will need to make changes to allow users to take advantage of this. By default, videos played in Apple’s built-in apps — including Safari — will work with picture-in-picture. That means that any video you can stream on the web can be made to float above everything else, in any other app. That’s a lot more powerful than it sounds like — there are lots of universities that make recordings of lectures available for students, for example. Floating the lecture above Pages or OneNote is golden for students.

This is not a feature I have used extensively, and I don’t think it’s the kind of feature most people will use extensively. But the times that I have used it I’ve been thankful for its inclusion. I never observed it lagging or dropping frames, even when scrolling through complex web pages or my gigantic photo library behind it.


There’s one more really cool multitasking feature that will be familiar to anyone who uses OS X: a task switcher. It looks pretty much the same as OS X’s, and it’s invoked with Command-Tab, just like OS X’s. It’s the kind of thing that’s optimized for the Smart Keyboard that will be available for the iPad Pro.

The iPad Release

All-told, the additional iPad-centric features in iOS 9 give a vital and impressive lift to a platform that has felt a little under-served for a while. The multitasking capabilities are impressive and genuinely useful — as I wrote earlier, it has increased the amount of time that I spend with my iPad, and the features that are coming to newer iPads make it much more likely that I upgrade sooner rather than later.


Precisely five hundred, fifty-five days ago, Apple decided to impart confusion on iOS users everywhere by redesigning the shift key on the keyboard. As I said last year, changes to the keyboard must be approached carefully — it is, of course, one of the most-used interface elements, and any change will be noticed. The decision to change the shift key in the way they did was not a good one.

In iOS 9, Apple is not taking chances. Not only has the design of the shift key been refreshed to make the active and inactive states much more distinct, the keycaps now change from uppercase to lowercase when the shift key is not engaged. As this has always been something that’s possible in theory, it’s reasonable to question why it took eight years for it to make the cut. And it only takes a screenshot to figure it out.

Uppercase and lowercase states of the iOS 9 keyboard

Lowercase keyboard letters are challenging to align vertically
From a typographic and layout perspective, uppercase letters are super nice to deal with. In most typefaces, they’re all the same height which means it’s fairly simple to vertically align them in a way that looks consistent and balanced. Lowercase letters, on the other hand, have proper ascenders — like the vertical beam in a d — and descenders — as with the letter j. That makes the letters difficult to align vertically, which you can see in the screenshot above. They’re all aligned to a baseline — that is, the bottoms of the letterforms all touch the same line — and the x-height — literally the height of the letter x — is vertically centred within the keycaps. But because ascenders and descenders go beyond the x-height and baseline, as they do, half of the letters of the alphabet look misaligned within their keycaps.

No matter how wonky this looks, I’ll bet this is huge for users with less-than-perfect eyesight, and others in the accessibility community. If you find it typographically disturbing, it can be disabled in Settings under Accessibility → Keyboard.

The keyboard has more tricks up its proverbial sleeve. On iPads, tapping on the keyboard with two fingers allows it to enter a sort of pseudo-trackpad state, where you can move the text insertion cursor around. It’s pretty great, especially in long documents.

Apple has also added formatting shortcuts to the top of the iPad and iPhone 6(S) Plus keyboards. I type pretty much everything in plain text, but for someone who uses productivity apps regularly, I’m sure it’s great. There’s no way Apple would ship it, but I’d love a Markdown version.


The machines are rising. We have told them so much about ourselves and, as we are creatures of habit, they have learned so much about us. And now they want to help us; that is, with a little bit of help from some Californian software engineers, too. Google has Now, which attempts to predict what you want to look at based on the time, your location, and what’s on your device. Apple would like to do something similar with an addition to Siri that they call Proactive.

Proactive can be accessed with both Spotlight — which Apple now bills simply as “Search” in most places, but not in Settings — and Siri. In iOS 9, Spotlight can be accessed by swiping down on any home screen, or — making its jubilant comeback — swiping to the left of the first home screen. These modes are similar, but not identical: swiping downwards only shows Proactive app suggestions, while swiping to the left displays suggestions for contacts, apps, nearby businesses, and news.

Proactive in the morning. All of my friends are dead.
Morning with Proactive
When Proactive learns about you and works for you, it is clever and often helpful. Take my routine, for instance. My day typically begins at around 6:30 AM. I wake up and, over the next hour or so, check my Instagram and catch up on the news. At about 8:15, I plug in my headphones and walk to the train station for my commute. Day after day, this pattern doesn’t really waver.

All through this, Proactive is learning certain cues. When I wake up in the morning, it suggests Music, Instagram, and NYT Now. If there’s an event invitation in one of my emails, it suggests that I add it to my calendar at the top of the message. When I plug in my headphones, I see the last song or podcast I listened to on the lock screen. In fact, as I’ve been writing this review every evening over the past few weeks, I’ve seen Notes — where I’ve been keeping a bunch of my observations and ideas for this review — suggested by Proactive at around 9:00 or 10:00 each night. It’s a really nice touch.

Proactive in the evening. All of my friends are still dead.
Evening with Proactive
Unlike Google Now, all of this predictive work is done on the device. Instead of a remote server analyzing the goings-on of your device, the OS itself figures it out.

The exception to this are the recommendations for nearby businesses which, naturally, requires pinging a server with your location. These are grouped into categories like Fast Food, Cinema, Nightlife, and gas stations, based on the current time of day. (I’m writing this review at night — can you tell?) Tapping on one of these circular icons launches a Maps search for that category. Unfortunately, it doesn’t automatically filter these results by those which are currently open, but it does sort by distance. This feature is only available in China and the US at launch, unfortunately; during the betas, it was functional in Canada and I really liked using it. I hope it comes back soon.

But, ever since the WWDC keynote, I’ve been perplexed as to why so much of this tentpole feature has been tucked away in Spotlight, given how much it can change the way customers use their phones. When I unlock my phone, I see my first home screen. On there are the apps I use most frequently; I would suspect most others’ phones are set up in a similar way. It’s unlikely that I’m going to make the effort to swipe one screen away, as I’ll find four or eight apps that are typically on my home screen already. Occasionally, as with the Notes suggestion above, I will see apps that are buried deep inside a folder, and that’s genuinely useful. I get the feeling that this is the first step in preparation for a more major push to modify the way we think of the home screen, but right now, it’s not radically changing the way I use my iPhone or my iPad.

I also don’t understand the logic by which apps and contacts are suggested. This is, of course, by design — it’s more magical when you don’t know what’s inside the hat, so to speak. Of the eight contacts suggested on my phone right now, seven are people I’ve recently texted, emailed, or called, which makes sense. Six of those people are on my favourites list in the phone app. The last of the eight suggested contacts is someone who is also on my favourites list, but who I have not called nor messaged in the past several months. Maybe that’s Proactive reminding me to get back in touch; I’m not sure. I’ve also seen a couple of instances of suggestions for contacts whose birthdays are coming up, but not always, and not with any particular rhyme or reason.

But often not suggested are non-favourite contacts who I am in regular contact with recently. Lately, there are a couple of people I’ve been speaking with by phone, text, and email, and not one of them has appeared in this suggested contacts area. I’ve since removed all but two of my favourite contacts in the hopes that I’ll receive a more relevant mix. Perhaps this works better for people in corporate settings, or others may potentially talk to a few dozen people every day.

Even if these suggestions become really great, I’m back to my lack of understanding of why this functionality isn’t front and centre, or part of the typical iOS workflow. When I want to message a friend, I open Messages, regardless of how much or how little I contact them; when I want to email someone, I fire up Mail. Providing suggestions is genuinely helpful, but when they’re presented in a way that doesn’t fit my learned usage patterns, I’m unlikely to use them regularly. The surprising exception to this, for me, was last year’s introduction of favourite and recent contacts to the app switcher. Apple has removed it this year, but I regularly used that feature. Perhaps I will learn to integrate Spotlight into my typical usage pattern after all, but it hasn’t come naturally yet.

There are instances where Proactive goodness could conceivably appear in the places you would expect. For example, when you tap the search box in Maps, you’ll see the same higher-level versions of the business categories that Proactive suggests — instead of Fast Food or Nightlife, you’ll see Food or Fun. Tap on one of these broader categories and you’ll see all of the sub-categories: for Food, that would include Restaurants, Supermarkets (which displays as “Supermark…” on my phone, but never mind that), and, yes, Fast Food. Though these are not in any way predictive – it doesn’t use the current time to suggest nearby businesses — I find this integration far more natural, and it’s something I’ve regularly used over the past several months.

And then there are Proactive’s app suggestions. For a period of a few weeks, I had several parcels arriving, so I was regularly opening and checking Deliveries. But now, all of my parcels have arrived – less one; long story — and I don’t have much of a need for Deliveries at the moment. Though I haven’t opened the app for a while, Proactive continues to suggest it. It doesn’t seem to take much for Proactive to learn something, but it does seem to take a long time for it to forget stuff.

An event and a new contact were detected in this email, but it’s not always consistent.
Proactive suggestions for contacts and calendar event
Event invitations represent what is probably the cleverest Proactive functionality. It is, as far as I can tell, the only instance of one app being aware of the contents of another app without user intervention. Calendar will detect events included in received emails and schedule it as a placeholder. This doesn’t confirm the event with the inviting party, but it does allow you to schedule your time, especially if you’re far more popular than I am and go to a lot of cool parties.

In practice, I’ve found it difficult to replicate this functionality with any reliability. A confirmation email from, for example, was detected perfectly, with the exception of detecting what time zone I booked the hotel in. But a plain text email like this produced unexpected results:

Hi Nick,

We&rsquo;re having a party!

When: Friday, September 11 at 8:00 PM until midnight
Where: Jarvis Hall Fine Art

Hope to see you there.

(I should note that this email is fake, but Jarvis Hall really does run a great gallery in Calgary.)

In this case, Mail will detect the event in the email and display a banner across the top similar to that in iOS 8 for adding a new contact. However, it will not detect the location of the event, nor use anything in the email — not even the subject line — as an event title. Calendar also won’t create a placeholder event, and minor differences to the formatting of that message can fail to make the banner appear in Mail as well.

Perhaps most surprising is that receiving an ICS event file, the standard file format for event files in all calendaring applications, doesn’t display the banner in Mail nor does it create a placeholder event in Calendar. Colour me perplexed.

As far as I can tell, Proactive-enhanced calendaring is a temperamental animal. It does not behave consistently, which is frustrating, but when it does work, it’s magic. Like most seemingly-magical things — Siri, natural language search engines, automatic whatever — its limitations feel undefined and murky, and they’ll only be found by experimentation.

There’s one final touch bit of Proactive goodness, and that’s related to audio. When you plug in your headphones or connect to a Bluetooth system, the last-playing song will appear. This I like very, very much.


So what about enhancements to Spotlight that aren’t predictive? Well, iOS 9 has those, too, in a big way.

Remember the halcyon days of rumours that Apple would compete with Google by introducing a web search engine? Well, they’ve kind of done that, only it’s a much more comprehensive interpretation that searches content on both the web and on your phone, even within apps. And the only way you can access it is if you have one of Apple’s devices; there’s no webpage with a search box.

To make this functionality possible, Apple has been not-so-secretly crawling the web for the past several months. I first started noticing references to an Apple web crawler in January or February in my server logs, and references to AppleBot — as it came to be known — showed up at the end of March. - - [31/Mar/2015:21:28:41 -0400] "GET /?p=15974 HTTP/1.0" 301 20 "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_1) AppleWebKit/600.2.5 (KHTML, like Gecko) Version/8.0.2 Safari/600.2.5 (Applebot/0.1; +"

The AppleBot uses a familiar array of signals to index pages, including Schema, Facebook’s OpenGraph, and HTML structure, and has so far indexed a bizarre assortment of sites. I’ve spot-checked many of the sites that I typically visit, and I haven’t really noticed a pattern. Very high-traffic sites are in there, as you might expect, but sites with even moderate traffic seem to be chosen based on criteria I haven’t figured out. Pixel Envy is in there as a suggested website, but Stephen Hackett’s excellent 512 Pixels is not, and he’s way more popular than I am.

Perplexing indexing anomalies aside, the fact of the matter is that this represents a radical shift in Apple’s approach to search. Previous versions of iOS have been entirely dependent upon Microsoft’s Bing search for their web results. Now, Bing results are demoted, but still visible, in both Spotlight and Safari.

Also in Spotlight in iOS 9 are results from Twitter, web videos (like Vevo and YouTube), and pretty much all of Apple’s built in apps (including their content). And you can do conversions and other basic kinds of math, or check the weather.

Starting in iOS 9, developers can set up the content of their apps for indexing. For example, Television Time uses this API so that you can search for a show from Spotlight, and each result is linked to that specific part of the app (in this case, a television show). Spark continues its quest to be a total replacement email app by indexing all your mail, and Pinner indexes your Pinboard bookmarks. I’m glad to see Apple opening up this kind of extensibility in their OS; it’s so much better for it.


There are some enhancements and changes to Siri in this release, too. As one may reasonably have guessed, Siri in iOS 9 looks a lot like Siri on the Apple Watch, complete with an RGB histogram that represents audio waveforms. I’m not entirely sold on this logic, or lack thereof, but I quite like it — I think it’s the best Siri has ever looked.

Also inherited from the Apple Watch is a lack of the familiar “ding ding” chime when activating Siri. If you’re on an iPhone, you’ll only feel a couple of quick pulses of haptic feedback. It’s subtle, but it feels like a much richer, more personal experience. It’s hard to explain, but it’s the difference between a version of Siri that feels like cold software, and a version that’s more immersive and connected.

The rest of Siri’s audio feedback, like reading answers aloud, can now be set to be dependent on the position of the ring/silent switch. This combination of things can render Siri mostly silent, most of the time, which has given Apple the confidence to reduce the amount of time the home button must be held before Siri is activated. It feels more fluid and somehow closer, though I have noticed an increase in the amount of accidental activations I make. It’s genuinely not a big deal, though: Siri is faster than it has ever been, and there’s no chime to embarrass you in a meeting or class.

If you’re outputting sound from your iPhone via Bluetooth or the headphone jack, or you’re using an iPad or, presumably, an iPod Touch — both of which lack a vibrating motor — you’ll hear the activation chime, but no de-activation sound.

Changes to sound effects aside, one thing I’ve noticed in iOS 9 is a marked increase in Siri’s accuracy. I’m never sure whether this stuff is my imagination or not, but the reliability of Siri has gone up seemingly significantly over the past few months I’ve been using this new incarnation. I’m guessing that the Watch and the forthcoming Apple TV helped fine tune this, and the result is that I’m far more confident using Siri than I ever have been. Yes, it still — inexplicably — can’t edit reminders, but it’s better at understanding you when you do utter a command that it can obey. It’s a relatively small amount of progress, but the payoff is worth it.

Remind me about this in Siri
Something new and Proactive-related is that you can now ask Siri to remind you about “this”. What’s “this”? Well, it’s whatever’s on the screen at the moment. Got a Mail message that’s open in the foreground but you don’t want to deal with it right away? Tell Siri to remind you about it, and you’ll get a reminder with a deep link to the message itself in Mail. This works in a lot of apps — Messages, Phone, News, Maps, and others. It works with third-party apps that have adopted that search indexing functionality we talked about earlier. You could even try it now, if you’ve already upgraded to iOS 9: just activate Siri, and ask her to remind you to about this in an hour. There: I just created an intermission for you. You’re welcome.

But, like much of Siri’s functionality, it’s buried under a layer of guesswork and unexpected failures. You can’t, for example, ask Siri to remind you about anything in Photos or Music — say, if you found a playlist in For You that you wanted to listen to later. It also doesn’t work with some of the cues you might expect. For example, invoking Siri on a Safari page on your iPhone and asking it to remind you to check the page out on your iPad will create the reminder, but it won’t be triggered when you next switch devices.

More Intelligent, but Not Brilliant

Apple has clearly put a lot of work into all aspects of search. Proactive is one of their most ambitious efforts yet in the space, and it’s clear that Siri works better than ever, and can be tuned to your voice. The addition of third-party indexing to Spotlight is totally killer. All of these things come together to make iOS more personal and more user-friendly.

But no matter how much work has gone into all of these features, there remains the nagging feeling that Apple could have done more if they didn’t have such a hardline stance on user privacy. The flip side of the coin is, as Jack Wellborn quipped, “The reverse statement sounds even worse: ‘Google Now takes functionality seriously, but privacy is sacrificed.’”

I can’t be alone in wanting the best of both worlds: the privacy of Siri with the features of Google Now. But I’m not desperate, and it’s far easier for me to be patient with what iOS has now than to try to make Google Now as privacy-conscious as possible. It’s far from perfect, but at least I don’t feel like I’m turning tricks.


Safari View Controller

So far, iOS has come with two major APIs available to developers for including web content in their apps: UIWebView and — new in iOS 8 — WKWebView. The latter performs better, but they’re basically the same sandboxed, dumb web browser in an app, completely distinct from Safari.

iOS 9 includes an incredible new API for developers called Safari View Controller. Federico Viticci has a great explanation of this new API but, in a nut, it’s almost like running Safari directly within an app. There are shared cookies, which means your logins from Safari will transfer over, autofill is available, and it’s much safer for users as all browsing activity is isolated to the view controller.

I’ve been testing a few apps that have implemented SVC, and I can’t tell you how nice it feels. In most cases, it’s a subtle change, but the ways in which it improves over its predecessors improves the consistency of web browsing in different apps.

Content Blockers

“A widescreen iPod with touch controls” got big applause, while “a revolutionary mobile phone” got a massive reception. But “a breakthrough internet communications device” was merely greeted with tepid and polite clapping. With hindsight, we recognize the raucous applause opportunity we missed at Macworld 2007; the iPhone truly revolutionized the way we communicate on the web.

Before the iPhone, the mobile web was considered an anomaly. Very few sites considered how they would be rendered on the crappy WAP browsers included with most phones, from cheap flip phones to what was then considered a “smartphone”. Very few advertisers wasted their time or money trying to cater to these users.

But, as the mobile web grew after the introduction of the iPhone, everyone began to take notice. Companies large and small wanted their web properties to work well on phones, so developers began to create techniques to support them. Responsive web design was born of the desire to have identical content available for every visitor, no matter their screen size; after all, the mobile web is just the web. Browsers on both desktop and mobile adapted to these increasing demands. But as soon as performance improved, some developers would take advantage of it.

Also taking advantage of the increased JavaScript performance in web browsers were ad exchanges, analytics scripts, and other bullshit. Developers could use far more advanced techniques to try to measure everything from time spent on page to tracking every move of the user’s mouse throughout the page, to tracking a user within a site and around the web. Not only is this performance-intensive, it’s also invasive.

Because many websites converted to a responsive website and implemented a bunch of ad and tracking scripts, mobile users have been receiving the same bloated webpages as desktop users for years. A 10 MB text-only article — more common than you’d think — is inexcusable on the desktop, but at least it barely makes a dent in most broadband data caps. On mobile, though, the data caps are far more restrictive and the price per megabyte is way, way more.

Here’s the sticky problem: these crappy scripts and performance-intensive ads are how many websites make money these days. In order to pay for the — pardon me — content that readers consume, they have to put up with a bunch of stuff around it that readers don’t want. That much is understandable. But when a page’s weight is 10% content (and supporting code) and 90% advertising, that’s irresponsible and wrong. Something’s gotta give.

With iOS 9, Apple is bringing content blockers to Safari and Safari View Controllers. They’re only available on 64-bit devices for performance reasons, and they’re more complex than they seem on the surface. Yet, as far as users will be concerned, they provide for a far better browsing experience in a painless and unobtrusive way. Perhaps you’ve heard about this news.

So why are these extensions receiving significant media coverage? Well, let’s begin with the technical stuff. Most browser extension formats that you’re used to simply inject code upon loading a page, and they do so recursively — that is, the code also gets injected into each framed page within the parent page. This code may hide content on the page based on a stylesheet, or do something based on an additional script.

Content blockers are different. Instead of running during page load, the browser pre-compiles the JSON-formatted list of rules. This makes it way more efficient because the extension doesn’t have to load for each frame within a page, nor does it have to reload each time a new page is visited.

What kind of content can you block? Well, that really depends on what kind of blockers third-party developers create — unlike the misconception in plenty of media reports, Apple is not preloading an ad-blocker, nor are they implying that this is the intended use of content blockers. Indeed, plenty of third-party developers are utilizing this extension in different ways, from blocking adult content to silencing the internet peanut gallery.

But plenty of the content blockers available from third-party developers will be ad and tracker blockers. Unfortunately, like most iOS extensions, activating a content blocker is a bit buried. After downloading one or more of your choice from the App Store, open Settings, tap Safari, then tap Content Blockers and switch your newly-acquired blocker on.

I’ve been using Crystal for the past month or so and the difference it makes to loading times is, ahem, crystal clear. Page loads are reduced, often significantly, and I can have more pages open at the same time without triggering a refresh when switching tabs. It’s night and day.

Unfortunately, as has been pointed out, there are some ethical dilemmas that are inescapable. Blocking ads makes it harder for a website to earn money. But, while we’re not entitled to a website’s content, we are typically there for anything but the ads. If this were like television — where the balance between advertising and substance is typically tilted towards substance — the ethical argument would hold more weight. But it isn’t; the scales are tilted too far in the direction of stuff that isn’t substantial. Furthermore, there are plenty of very heavy scripts that load in the background that track you within a site, or even across the web. I didn’t ask for an omnipresent Facebook “like” button that tracks me everywhere, but it’s out there. Everywhere.

There’s one more issue I have with content blockers: the name. Ads are not content; comments are not content. It’s a bit of a misnomer, but I suppose “crap blocker” didn’t fly in Apple’s marketing department. Oh well.

If content blockers take off on iOS — and I think they will — there’s going to be a big shakeup. Things will necessarily change, and that’s why there’s been so much media coverage. But we will hopefully be left with a better web that’s less scummy, more respective of privacy, and nicer to mobile data caps.

Other Enhancements

There are a couple of other changes to Safari this year that, while not as headlining as content blockers, are important in their own right.

File upload in iOS 9
File uploading is no longer limited to images. Now, when using a standard HTML file uploader, you can select from iCloud Drive, OS X Server, and third-party apps — like Dropbox or Transmit — in addition to the photo library. That’s impressive, especially for iPad users who would like to use it as their only computer.

It’s also now possible to select from all available username and password combinations stored in iCloud Keychain when autofilling a form. There are lots of sites on which I have multiple username and password combinations, and the crapshoot autofill of iOS 7 and 8 bothered me on these sites. Sadly, it still isn’t possible to generate a password when registering for an account, like you can on OS X.

Safari now supports Touch ID and access to multiple saved passwords.
Touch ID in Safari
And, naturally, these enhancements are available in Safari View Controllers, too.

Finally, the Find In Page and Request Desktop Site options have been moved from the address bar to the sharing sheet. The latter is also available by holding the reload button, as is an option to reload the page without content blockers. This makes a lot more sense than burying any of these things at the bottom of the address suggestions.


With iOS 5, Apple added a new icon to the home screen: Newsstand, and it was a curious beast. It had the container-like behaviour of a folder blended with the dedicated multitasking icon of an app. But the intent was pretty clear: instead of having a bunch of news apps all cluttering up your home screen, why not have one place for publications of all sorts, indie and professional? These apps would look like the news, too, with icons that were masked and skewed to look like physical magazines and newspapers laying in wooden shelves.

While they were at it, Apple gave these apps some special permissions. Unlike any other app, Newsstand apps could change their icon with each issue, because magazines and newspapers change their front page with every issue. These apps could also change the app description at will, without having to submit a new app build to the review team. Perhaps the most significant difference between a Newsstand app and a generic app is that they were allowed to refresh in the background, something otherwise unallowed with the APIs available at the time.

Even with all of these additional capabilities and hundreds — perhaps thousands — of mainstream publications supporting it, Newsstand never really took off. Perhaps users didn’t like the idea of opening multiple apps — sorry, publications — every day to read what’s new in each, or maybe they didn’t want to pay for several individual subscriptions. The redesigned Newsstand icon in iOS 7 certainly didn’t help, as it no longer indicated to the user whether the publications inside had been updated. Meanwhile, the background refresh capabilities previously exclusive to Newsstand apps were opened up to every app.

News on iPad

News is a different animal altogether. Instead of being a folder of separate apps, it’s just one app with all publications within it. Publishers also don’t have to create custom apps because News relies on RSS, which means all publications — large and small — can be included.

For publishers, there are two ways of getting your app included in News. The first way is to head to and sign in with your account. Then, launch the News Publisher app. You can fill in your details, submit your RSS feed, and upload a logo. You can even submit multiple RSS feeds for different categories or sections. For example, if I were so inclined, I could create separate feeds for linked items and full-length articles, and they would appear as different sections within News. Apple recommends using only full-content RSS feeds, as opposed to truncated summary-style feeds.

The obvious advantage of submitting your feed through News Publisher is that it will be included in the searchable News directory. Feeds are automatically crawled for keywords and topics; publishers do not have to fill in a lengthy metadata or description form which, let’s face it, would likely be abused anyway. Being in Apple’s directory, though, requires a review from Apple, and I know of perfectly legitimate publications that have been rejected with the same kind of vague rationale as some App Store rejections.

Fortunately, if a website has an RSS feed, there’s another way to add it to News. In Safari, just tap the Share icon and scroll across the bottom row of actions until you find Add To News. Tap this icon and the sharing sheet will disappear. There will be no visual confirmation of any kind, but the site will be added to News.

When you launch News for the first time, you’ll be asked to subscribe to several publications and topics that you’re interested in. Apple refers to both publications and topics as “channels”, and they have quite the variety of both. You can also subscribe to topics, for when there’s something in the news you’d like to keep an eye on from any publication. As this is Apple, you won’t find Playboy or Penthouse in News — not even just the articles. But it has built-in topic detection for all items, and it does not censor topics that Apple might otherwise consider “mature”.

Apple News Format looks like it’s partially Markdown-powered.
Markdown in Apple News
By my guess, there are thousands of publications in News available at launch — including, I feel compelled to point out, the one you’re reading right now — but you might notice that some of these publications look a little more polished than others. Some mainstream publishers — such as the New York Times, Vanity Fair, and Cosmopolitan — appear to have been given early access to the Apple News Format (ANF). This format promises to offer far more control over article appearance, like custom typography, custom layouts, and the option of a parallax effect on the top “cover” photo. It will also offer readership statistics to publishers. Apple hasn’t released the specifications for their format yet and my attempts to reverse engineer it were not fruitful. In part, though, it looks like it’s formatted with Markdown.

The biggest difference between RSS and ANF is that the latter supports in-story ads and monetization, while the former does not. Publishers using ANF can opt to use their own advertising network and keep all of their revenue, or they can use iAd from which Apple receives a 30% cut of revenues. RSS feeds do not support this kind of advertising, but News will not block or otherwise undermine sponsorship posts.

Additionally, there’s no way for publishers to set up a paywall or require authentication to read their articles. This seems like a logical next step for the platform, perhaps even repurposing the name Newsstand to allow publishers to offer paid subscriptions.

News, then, starts to feel kind of like a glorified RSS reader with a custom format soon to be available, and a monetization layer on top. But News comes with the same kind of personalization features as Apple Music. Tapping the heart icon in the bottom toolbar while reading a story tells News that you’d like to read more articles like it in the For You tab.

As with Music, this works better in theory than in practice. Because it isn’t an automated process, generating a profile of your particular interests and things you enjoy requires you to manually intervene regularly, and I’m not sure a tiny heart icon in the lower toolbar is a convincing way of doing that.

Apple says that News also uses the stories you read to help establish trends for the For You section. my expectation would be that reading and liking stories within News would surface other articles related to those, but from publications I do not typically follow. However, I haven’t really noticed this in practice — every story in my For You stream right now is either from a publication that I already follow, or is from a publication writing about a topic I already follow.

News articles can be shared with other apps or saved for later. When sharing a link to a story, it points to an URL which redirects to the original source on non-iOS 9 platforms. Saved articles are perplexingly not synced with Safari’s Reading List, but they are saved offline.

Having written all of this, you may be expecting my feelings towards News to be rather muted; yet, I’ve opened the app nearly every day since it became available. As a basic RSS reader, it’s actually pretty good, with offline article support, a clean layout, and a nice gestural way to flick between stories – just swipe left and right. Additionally, scrolling “past” the bottom of an RSS article — but not an ANF article — will pull up a web view of the RSS link. This is typically the original post, but for feeds that use a Daring Fireball—style link post feature, it will be the linked article.

News is only being made available in three places at launch: the United States, the United Kingdom, and Australia. Apple is also only accepting English-language feeds at launch. This seems particularly restrictive for an app based on displaying content from the web using an open standard, but what do I know?


On pretty much any platform since the dawn of time, the built-in note-taking app has largely seemed like an afterthought. It’s almost always just a text box that allows for user input, with few options or features. That’s not necessarily a bad thing; there are plenty of people who love a no-frills spot to dump their thoughts, ideas, notes, lists, or whatever.

But there is a case to be made for a text editor that offers some additional options while keeping them out of the way for those that want the minimalist experience. Evernote, Vesper, Yojimbo, Byword, and plenty of others have all offered variations on this theme. While all allow you to keep things simple with text in a box, they all allow some level of formatting flexibility, whether it’s adding images, dividing by section headers, or creating lists.

The Notes app on iOS has received the same treatment. No longer just a text box with bold/italic/underline options and a syncing backend, Notes now allows for a plethora of formatting options. There are the usual suspects — different kinds of lists, headers, and titles — and you can insert photos.

But there are some other, much more clever options available. You can now create todo lists within a note, which I’ve found extremely useful. When I write a lengthy review like this, I typically keep some notes of my findings in a paper notebook; sometimes, I’ll write some notes in Vesper, too. I prefer paper because I can also make a list of things that I need to look into further.

For my review this year, I made a commitment: all my notes for the review would be taken in the new Notes app. No exceptions. While that meant entrusting my precious notes to iCloud, I felt it was my duty to take the plunge.

I also made another decision. I write almost all of the articles on Pixel Envy in Byword, because it means I can write in Markdown, keep everything synced with my different devices so I can write wherever, and know that everything is backed up. But this year, I have opted to write this section of this review in Notes. (And, I should point out, I’ve switched to MarsEdit on the desktop because it’s just nicer.)

I could almost have written the entire initial draft of this review in Notes, if I were so inclined. It’s really nice to be able to keep everything together, and simply back out of this note and open up my list of iOS 9 observations for consultation. That list is critical to this review: everything I’ve noticed that I find interesting is in that note. I’ve also created a list of items that require further inquiry in my iOS 9 observations note, made possible by the new checklist feature.

It’s also possible to add a drawing to a note, and there’s even a ruler so your lines don’t get all wonky. I’m not much for drawing on my phone, but I’ve played around with it and it’s quite nice, albeit limited: there’s no way to choose a custom colour, for example, so you’re limited to the 24 presets. There are also just three drawing instruments available — pen, pencil, and felt tip — but each can have a unique colour, and they do look distinct (unlike in some other drawing apps).

For some reason, Notes remains saddled with a fake-looking paper texture and debossed text. Why this is the case I’ve no idea; it is completely incongruous with the rest of iOS, and yellow on grey is not a particularly flattering colour combination.

On the backend, Apple has changed the syncing technology from WebDAV to iCloud Drive. There were once days when I wasn’t sure whether this was an upgrade; now, I’m much more convinced it is. The fact that Apple is making Notes a headlining feature and they’re eating their own dogfood on it displays much more confidence in iCloud’s abilities.

So: is Notes my new go-to note-taking app? I’m not really sure. I rely upon Vesper’s tagging abilities and I vastly prefer its design, but Notes is a much more viable candidate. It no longer feels like the notation app that its developer is obliged to include, and that’s a big step up.


The big news in Maps this year is the introduction of transit directions in a small selection of cities. If you live in a reasonably big city in China (ostensibly — more on that soon), or you’re a resident of the metro areas of Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, San Francisco, Toronto, or Washington DC, this will be incredibly relevant to you. I do not; therefore, it is not. But I went and checked out transit directions anyway in some places that I know pretty well.

The Bank and Monument Underground interchange. Apple Maps on the left; Google Maps on the right.
The Bank and Monument Underground interchange

The thing Apple seems most proud of is that they’ve mapped the physical station structure, whether under- or over-ground, and that makes a difference on some of the giant underground stations you will find in London or New York. For example, the Bank station that one arrives at on the DLR line in London is midway between the Bank station for the other lines and Monument station. They are all connected via a massive network of pedestrian tunnels and it’s notoriously easy to get lost in this interchange, especially if you’re a tourist. I’m not entirely certain if you’ll get a cell signal in the main tunnel that connects Bank and Monument, though.

The vegetarian Indian restaurant that you can see in the Google Maps screenshot is pretty good.
Hounslow West station

Even for smaller stations, it’s nice to know exactly how the station is laid out, especially if you’re a tourist. Hounslow West is not a big station — there’s just one line that goes through it — but it would have been nice to know its layout in advance of visiting a couple of years ago.

As I don’t live in any of these cities, I’m in no place to judge the accuracy of these listings in a real-time kind of way. I compared a selection of listings to a couple of other transit apps and the local transit authority’s official listings, and they seem fine. There’s nothing here that stands out to me UI-wise, either, which is a really good thing: this looks like a very competent transit integration, and I suspect a lot of people living in the cities covered will use it.

Craig Federighi presenting transit in China

Craig Federighi said Shenzhen was among the covered cities, but not in my testing.
Shenzhen transit in Maps
While Apple says that over three hundred cities in China can take advantage of transit directions, I tried a few that were listed on the WWDC keynote slide and was notified in all cases that no transit options were available. The transit icon didn’t appear on any cities in China, either, and no Chinese cities are listed in the Maps data providers document. I’m not sure if the deals didn’t get finalized in time, or perhaps it’s something that only appears if you’re in China, but if it was, indeed, omitted, that’s pretty significant, even if only in purely numerical terms.

Update: It appears that transit data in China is only available if you’re browsing from within China. Thanks to Wil Turner for his help in confirming this.

Data Quality

It has now been three full years since Apple launched their mapping product. That’s a long time for most things to get perfect, but nowhere near enough time for a cartography product to get great all around the world. Apple has been steadily making improvements, but for each enhancement they make, there are others that still feel lacking.

The other day, I came across Calgary’s 10th street LRT station on Apple Maps, which was KO’ed shortly after Apple Maps’ launch. I reported it as closed at the time, but it required a second report a couple of weeks ago for it to be resolved.

Wine Market search
Search is still messed up, too. My annual search for “wine market” — Kensington Wine Market is near my apartment — continues to return a list headed by a place in Baltimore, and a series of others that are located nowhere near where I live.

I’m sure that Apple continues to make improvements in mapping data, and I’m sure that it’s going to keep getting better in more and more places. But for some people in some places, it can be a long wait. In the same way that users with content blockers probably aren’t going to disable them to see if ad exchanges have gotten any better, most users probably don’t check in from time-to-time with Apple Maps if they’ve switched to Google or another provider. And that’s a little sad because, as you can see in the London Underground screenshots above, Apple’s data is sometimes better than Google’s.

Grab Bag

Bugs and Stability

It’s kind of funny that I’m burying one of the stated goals of this release all the way down here, in the knick-knacks section. In my experience with it, iOS 9 puts Apple back on the road of higher-quality software releases. I encountered far fewer serious bugs, and I can’t think of any significant frustrations in the release version. That’s not to say that there aren’t any, only that I haven’t seen anything wildly broken on either of my devices. It’s good news; you should smile.


One of the more glaring indications that Apple’s corporate staff is overwhelmingly male is that Health in iOS 8 omitted female and reproductive health factors from tracking. In iOS 9, Apple has added a reproductive health category to Health and HealthKit, including spotting, basal body temperature, and menstruation. As HealthKit is just a secure data store and junction point for third-party apps, it probably won’t replace your standard period tracker. But, it’s now possible for different apps to securely share reproductive health data; for example, if you’re trying to conceive, you may want to use a couple of apps to keep track of all of the relevant data.


After years of cries from developers and users alike, iOS now includes a dedicated automatic album for screenshots. Unfortunately, screenshots still litter the All Photos view, and there remains no way to view just photos.

There’s also a new “Selfies” album for photos taken with the front-facing camera. It doesn’t perform any face recognition or anything, so if you’ve taken any photos with the front-facing camera, they’re going to be in here.

Notification Centre

I never really understood why notifications were sorted by app in previous versions of iOS. When you miss a notification, you probably don’t want to go hunting through a list of apps to figure out which one it came from. In iOS 9, missed notifications are now — correctly, in my opinion — sorted by time, newer to older.

Developers are now able to add a text entry field to notifications, like that for Messages.


There are a couple of new Notification Centre widgets in iOS 9 provided by the system: one for Find My Friends, and another for battery status.

The Find My Friends widget is perplexing to me. If you’ve used the app, you know that it takes a little while for it to refresh your friends’ locations. Placing this necessarily slow response in the context of a Notification Centre widget is a recipe for something that probably won’t be used; why not just open the app instead?

The Battery widget in Notification Centre.
Battery widget
The Battery widget is a little more useful. It allows you to keep tabs on the battery status of your iOS device and any paired Bluetooth gadgets. My Jambox Mini, for example, doesn’t have a visual battery indicator; displaying it on my phone makes a lot of sense.


Our prayers have been answered: it’s now possible to search Settings. Unfortunately, it’s not particularly smart: while it handles all the basics you’d expect, slightly fuzzier searches don’t match. For example, say you wanted to change the wallpaper but didn’t know that it was called that; searching for “background” will not find the Wallpaper settings panel. This, unfortunately, also applies to the more esoteric settings nestled deep. It’s not the best search engine in the world, but it gets the job done most of the time, provided you know what to look for and simply don’t know where to find it.

Longer passcodes in iOS 9
Security has also been improved. Saved passwords and credit cards in Safari now lay behind Touch ID prompts, which should provide at least a little more security than a passcode, and it’s possible to search within the saved password list. iOS will also default to a six-digit simple passcode for the system, up from four digits. The math says that this provides a million possible combinations, so your jackass roommate or the NSA — depending on who you annoyed most — will have a more difficult time trying to guess it.

Recommendations and Conclusions

If there’s anything I learned while using it, it’s that iOS 9 is a big release, far more than just a patch-and-refine deal. It’s clear that Apple learned a lot from building iOS 7 and 8, and the results are solid. It’s not perfect, but it remains the best mobile operating system for me. I wouldn’t have any reservations about recommending that you upgrade as soon as you can.

Thank you for devoting so much time to reading my thoughts on iOS 9. If you’ve spotted anything that you feel is unclear or incorrect, please get in touch. If you liked what you read, please let others know. I really appreciate your time.

  1. Presumably to reflect how much Apple wishes for the Apple Watch to be to watches what the iPad is to tablets. ↩︎

Apple TV Games Must Not Require External Controller

Juli Clover, MacRumors:

The new Apple TV works with third-party Bluetooth controllers, but because they are an optional accessory, they are not allowed to be the primary input method for a game. This requirement will force developers who want to build games around controller use to also include a touch or motion-based control scheme for use with the Apple TV remote.

This seems overly-limiting and short-sighted. There are plenty of iPhone apps that require extra hardware to be functional; without the companion tiny helicopter toy, the controller app on my iPhone would be useless. There are plenty of games for which motion-based controls work, but there are also plenty that will work better with a controller.

September 14, 2015

A Present-Day Library of Alexandria

Tim Wu writes for the New Yorker on the rapidly-stagnating Google Books project:

If Google was, in truth, motivated by the highest ideals of service to the public, then it should have declared the project a non-profit from the beginning, thereby extinguishing any fears that the company wanted to somehow make a profit from other people’s work. Unfortunately, Google made the mistake it often makes, which is to assume that people will trust it just because it’s Google. For their part, authors and publishers, even if they did eventually settle, were difficult and conspiracy-minded, particularly when it came to weighing abstract and mainly worthless rights against the public’s interest in gaining access to obscure works. Finally, the outside critics and the courts were entirely too sanguine about killing, as opposed to improving, a settlement that took so many years to put together, effectively setting the project back a decade if not longer.

When I was in my first or second year of university, I wrote a paper on the Crystal Palace. I needed some contemporaneous accounts of what it was like to be there, and I was unable to find any physical books on the topic. But a quick search of Google Books netted a fairly decent selection of rare, old books that were perfect for the paper. I sincerely hope we’re not entrusting our library of the future to a for-profit company, but I also hope that Google can recover this project.

EA Pulled a Bunch of Classic Games From the App Store

Steven Frank:

These were arguably historically significant titles, and there is no official mechanism to archive them for preservation.

Maybe it seems silly — they’re “just” games after all, right? But now the only source of these binaries is DRM-laced copies that someone happened to purchase and download. It’s sort of like if Nintendo recalled all unsold copies of every NES game because NES consoles are no longer being produced. And this removal happened with no warning, so anyone who may have wanted to purchase a copy for preservation purposes did not have an opportunity.

Among the apps removed is one of my all-time favourite iPhone games, Flight Control. It’s strangely still available for Android. What a bummer.

September 12, 2015

Adrian Frutiger Has Died

Heartbreaking news out of Switzerland. Frutiger created two of my favourite typefaces: Univers and the eponymous Frutiger. This comes just a few months after the death of Hermann Zapf. We’re slowly losing the true greats.

September 11, 2015

Rosy Glasses

There’s an article from Amy Hoy that has been making the rounds in a big way. The premise:

No argument here: Jony Ive has produced some of the best industrial design in the history of consumer products. He’s done it by cutting out all the extraneous parts. By eliminating edges, by smoothing and streamlining.

But what works beautifully for hardware does not work for software.

Hoy is unhappy with the state of Apple’s software design, particularly on iOS, listing her qualms so:

  • misusing metaphors (e.g. turning buttons into links)

  • eliminating the only affordances that software can have — visual affordances

  • using fake physical metaphors for interactions, such as using “wheels” for data entry

  • eliminating information hierarchy – homogenizing spacing and typography, for “visual tidiness”

  • giving all types of interface widgets the same visual appearance

  • reusing the same interaction design for click UIs (on 13″-27″ screens) and touch UIs (on 5″ screens)

  • tiny tap or click targets with invisible boundaries

  • software and icons that all look the same

Most of these are very reasonable complaints about specific aspects of iOS’ user interface design. I think the lack of visible tap or click targets around buttons can be very confusing, and the mis-placement of emphasis on labels instead of interactive elements makes for discordance. But Hoy, like so many others, makes the mistake of contrasting Apple’s current approach to UI design with their historical approach. I find that this greatly undermines her argument. Consider:

Apple used to publish its famous Human Interface Guidelines for designers inside Apple and out. Every guideline was user-focused. It covered everything from how to lay out a screen, to how to write an error message, to the appearance and placement of buttons.

The HIG was a powerful force for software quality in the Mac world. It was a major reason why the Mac’s shareware business was so strong, the quality so high.

The HIG wasn’t about aesthetics, it was about interaction.

It was based on research, not trends.

That Apple is gone, now.

Here’s the thing: the Apple that Hoy describes hasn’t existed for a very, very long time. Beginning around the introduction of OS X, Apple stopped following the HIG so strictly and started experimenting. Remember the brushed metal window texture? John Gruber in 2004:

The big problem, obviously, is that Apple has simply ignored the HIG. The HIG states, “Don’t use the brushed metal look indiscriminately”, but indiscriminate is precisely the word to describe Apple’s use of it.

How about the dock in Leopard? Craig Hockenberry:

The floor displayed on the Dock does not use the perspective of the desk in front of you, nor does it appear as a shelf [as the HIG states icons should]. Because there’s a difference between the floor angles and the traditional desktop icon angles, many icons look wrong. […]

Hundreds of designers have been producing icons for tens of thousands of applications by following the Human Interface Guidelines. Changes to the Dock should respect these guidelines since changing existing artwork is not an option on such a large scale.

iTunes 5, in one of my favourite Gruber pieces, “The iTunes 5 Announcement From the Perspective of an Anthropomorphized Brushed Metal User Interface Theme”:

BRUSHED METAL: I’m the bad-ass theme. I’m the one who flouts the Human Interface Guidelines.

MIKE: This guy trashes the HIG the way Johnny Depp trashes a hotel room. He even sports a custom radius on his window corners. No other window on the system has a shape like this. It’s wild. Just wait until the HIG zealots get a load of this guy.

I include these examples not to say that Hoy is wrong in her criticisms of recent iOS interface design, but to point out that the HIG was something that was frequently about aesthetics and trends. iTunes 5’s UI wasn’t a smooth grey because of research and interaction; it was because brushed metal stopped being trendy and started to look kind of, uh, bad. “Unified” windows in Tiger did not have a consistent use-case defined by the HIG, either.

But one of Hoy’s complaints really stood out to me: “software and icons that all look the same”. The irony here is that the HIG was created to unify the appearance of software, generally speaking. Michael Tsai in 2006, responding to John Gruber speaking at C4 proclaiming that “the HIG is dead”:

Violations in appearance are the easiest to see and get the most play. They bother me because I like looking at a consistent interface and because I think many of the custom controls are ugly. But it’s not that big a deal because, as the Web has shown, people know how to recognize weird-looking buttons.

Why was brushed metal bothersome upon its introduction? It wasn’t necessarily because people didn’t like the way it looked, but because it was inconsistent. Gruber, again, from that brushed metal article earlier:

A large part of the Mac’s historical usability advantage is that Mac applications all look and feel the same. Not exactly the same, of course, but certainly within the bounds of a single “theme”.

Even this isn’t necessarily correct; back in 2004, Apple certainly had a lot of “themes”.1

The problems with iOS’ UI aren’t because it doesn’t follow the HIG. It rewrote the HIG, establishing even greater consistency between apps. I do not think iOS’ interface design is perfect, but nor can its faults be ascribed to its newness. Even comparing iOS’ current design theory to that which it replaced isn’t a fault of Hoy’s — that’s the expectation.

But Hoy is looking at Apple’s interface design through the rose-tinted hues of history. There are so many trends that Apple either pioneered or followed, and plenty of them that are questionable. Many of the ones I’ve described are aesthetic decisions that fly in the face of the HIG, but Hoy says this isn’t an argument about the visuals:

It’s wrong based on 40+ years of computer-human interaction research. It’s wrong based on 30+ years of Apple HIG.

I agree: draw a border around buttons so we know they’re tappable. Make sure emphasis and hierarchy are respected. But, while the general principles described within older HIGs (PDF) are alive and well, the HIG has always been adapted through its history to meet the evolving needs and expectations of users. It’s not perfect yet, and it’s going to take some time to adapt, but the HIG isn’t dead: it has reborn, just a little differently.

  1. I’m referencing John Gruber a lot because he was one of the few people who wrote a lot about the HIG and violations/modifications thereof in the earlier days of OS X. ↩︎

September 10, 2015

Execution Matters

Joshua Topolsky has written an article for — of all publications — the New Yorker about Apple’s “Hey Siri” event. It’s an astute article that is, unfortunately, couched in a language that contrasts being first to introduce a feature with companies that copy that feature — namely, Apple. I think that does a great disservice to observations like this:

In the age of digital, execution is staggeringly important, and there isn’t a single company in existence that can pull off polish and simplicity like Apple. While other companies struggle just to get all of their devices and services talking to one another, Tim Cook and friends are worrying over the details that actually make consumers pay attention. The products don’t just work the way they should; they feel the way they should. Reducing friction, even a single click, can change the way a user perceives an entire product.

That’s a brilliant nutshell-sized description of Apple’s strategy: great products that work great together. But I’ve intentionally omitted that paragraph’s first sentence:

And that’s part of the reason why Apple’s “me too”s end up feeling like “me-first”s.

Once it’s defined within those parameters, Topolsky’s article starts feeling like a “me too”, doesn’t it? Haven’t you read this critique before? (The headline: “Apple: You’ve Seen It All Before, and Nothing Else Like It”.)

And, of course, Topolsky simply couldn’t resist the requisite quoting of Steve Jobs’ quip in the context of the iPad Pro and the Apple Pencil:

(It’s also worth pointing out that, in 2010, Steve Jobs very publicly derided the idea of needing a stylus at all: “If you see a stylus, they blew it!”)

That’s lazy.

This article is a kind of meta critique of execution. Topolsky’s originality shines in his observation that execution is what counts, but it’s shrouded in the same kind of language that’s been used since the introduction of the original iPod, and probably before that. At least the iPad Pro has wireless and more space than a Nomad.

The Apple Pencil

Of all the depressingly predictable cynicism on Twitter regarding yesterday’s event — and there was a lot of that — the worst surrounded the Apple Pencil. It’s indicative of the limited inquiry of some, and the lack of contextual awareness that permeates much of the tech press. G. Keenan Schneider effectively rebukes the laziest of the arguments against the Pencil: the “Steve said” ones.

The 16 GB iPhone Creates a Bad User Experience

David Smith:

The storage capacities of iPhones aren’t a side effect, they are a choice. I cannot begin to imagine the amount of discussion, research and thought that Apple has put into the capacities of their headline product. I’m sure bumping up the base model to 32GB would cost the company more and so by holding the line at 16GB for another year they will increase their profits. This near term benefit will surely help their balance sheet in their next earnings call but comes at the cost of the day-to-day experience of some of their customers.

In the end Apple has decided to continue offering a product that will almost inevitably fail their customer at some point, and potentially fail them at a moment of deep personal importance.

There were very few disappointments in yesterday’s event, but the continued existence of a 16 GB base model iPhone is definitely one.1

I’ve always assumed that the 16 GB model exists as the shit model that you don’t buy, but which makes spending another $100 for four times the space significantly more palatable. But that theory doesn’t entirely make sense. The data that Smith has shows that 43% of his iPhone 6 customers went ahead and bought 16 GB iPhones anyway.

Putting another 16 GB of storage space in the base model would undoubtably cost Apple a couple of dollars per phone2 and, at tens of millions of phones per quarter, cost them a not-inconsiderable amount in profit over the lifetime of the product, but the 16 GB iPhone is untenable in 2015. Sure, put that much storage in the free-on-contract model (this year, the 5S) but the most recent model is supposed to be the flagship, even in its base configuration.

  1. So is that damn camera bump. ↩︎

  2. Component pricing is a closely-guarded secret, and nobody outside of Apple knows how much they pay for their flash storage. I feel that this is a reasonable estimate based on current market trends and profit margins. ↩︎

September 9, 2015

Behind the Scenes of Today’s Apple Announcements

Apple was uncharacteristically open, relatively speaking, about today’s announcements. They gave an early peek at 3D Touch to Bloomberg reporter Josh Tyrangiel:

Everyone knows Apple is a design-first company, but the degree to which this is true has, if anything, been underappreciated. The relationship between the designers and the nondesign executives is a little like the relationship between American Pharoah and his trainer. One side is nominally in charge, but it’s conspicuously in service to the other. Craig Federighi, Apple’s senior vice president of software engineering, says that at most software companies the designers decide what they want and the engineers respond with what’s easy to build. “Every single feature becomes this unholy compromise,” says Federighi, who began his career at Apple and spent a decade at Ariba, a maker of financial management software, before returning in 2009. “With [3D Touch] it was only at the moment where we finally got a design experience that’s like, ‘Yes! This is what we want!’ that we [asked] how hard it’s going to be to make.”

Meanwhile, former Apple UI prototyper May-Li Khoe explained a little more on Twitter:

One of our first experiments for 3D touch was made with a stop animation of play-doh squishing. play < – > design.

And, finally, former Apple prototyper Linda Dong, also on Twitter, is very proud of the work she and her former team did on the Apple Pencil, which works with the iPad Pro:

Apple Pencil = the best stylus hands down. It was better than other styluses as a prototype.

“Hey Siri, Are You Feeling Stereotypical?”

Today’s Apple event was chock full of very exciting new products, but one thing was lacking: women presenters. After a full forty minutes in, not a single woman appeared onstage.

When a woman was finally shown onstage, it was in Adobe’s demo of some design software for the new iPad Pro. It was a photo of a model, and Eric Snowden of Adobe1 made her smile more. Gross. I don’t understand how this demo was approved, or how nobody spotted just how offensive this is.

Irene Walsh from 3D4Medical was next onstage and she was fantastic. You should really go check out her demo; it starts at about 41:45 into the keynote video.

To demo the Apple TV, Jen Folse took the stage. She’s part of the team that created the TV, though Eddy Cue didn’t announce her title. She was also fantastic. I highly recommend watching her demo, too.

But things took a bit of a dive back into gender normativity when Apple brought onstage Gilt CEO Michelle Peluso to demo her company’s app on the Apple TV. The “even he likes to shop” line — “he” being her husband — felt a little ’50s throwback, and not in the cool Leon Bridges kind of way.

To be clear: it’s great that Walsh, Folse, and Peluso got some stage time, and that the number of men on the stage only outnumbered the women by a factor of 4:1 or so this time, instead of ∞:0. But my hope is that it gets to a nice 1:1 split, and that women don’t have to call attention to themselves for being women. They should be accepted just the same as the men on stage.

Update: Corrected spelling of Jen Folse’s name.

  1. As John Moltz quipped, “I’ll bet this guy has a great time at the TSA line.” ↩︎

Amazon Discontinues the Fire Phone

The flurry of media attention surrounding every Apple event allows other companies to quietly announce Really Bad News; today’s comes from Amazon, and it’s completely unsurprising.

September 8, 2015

John Gruber’s Prelude to Tomorrow’s “Hey Siri” Event

Gruber is going against the grain and betting on two events, as with the past few years:

iPhones, Apple Watch, new Apple TV this week. That’s a full event, but not a crowded event. Then we all come back in mid-October for a second event, almost certainly at a smaller venue, where Apple reveals the new iPad lineup, new Mac hardware (like, say, the retina version of the 21-inch iMac) and Craig Federighi gets on stage to demonstrate all the new features in El Capitan. If “new iPads and Macs” were worth their own October event last year, why not again this year, when Apple is purportedly set to announce the iPad Pro?

This is all going to be revealed in twelve hours, so taking a bet at this time is a little silly, but roll with me here. There’s a lot to talk about with the Apple TV and it’s a big upgrade, so it’s probably going to be the last item on the agenda (aside from the special musical guest), and will probably consume half an hour or so of stage time. The iPhone will certainly see a fair amount of time as well — perhaps 30-or-so minutes as well, right at the top of the event.

That leaves 30-40 minutes in the middle. iOS 9 probably doesn’t need too much time to demo, mostly because the demo-friendly features are probably limited to Proactive and Spotlight, Notes, News, and the iPad enhancements. There’s nothing very demo-friendly in watchOS 2, so I wouldn’t be surprised if they show a few screenshots and move along. Apple Watch enhancements may merely garner a mention, too; the rumours say that there will likely be some new Sport Band colours and perhaps shades of aluminum Sport models to match all of the iPhone case colours. All of this can’t take much more than 10-15 minutes, leaving a reasonable chunk of time to talk about the iPad Pro.1 There’s probably enough crossover that it doesn’t require a large amount of explanation — it’s an iPad, but bigger and more capable — so there’s probably enough time in there to talk about side-by-side apps, hardware, and how it will make your life better.

This would make for a large event, sure, but not one that’s too stuffed. Gruber doesn’t have any sources for his two events theory, while John Paczowski, Mark Gurman, and Federico Viticci all say that a new iPad will be announced tomorrow. I’m going with the grain.

So what about El Capitan, the forthcoming 4K iMac, and any other new Mac hardware or software Apple wants to announce? My hope is that there’s enough left for a very significant October event. In effect, I’d love if the rumour mill has been so busy trying to keep up with all of the “Hey Siri” event leaks that some crazy new Mac hardware or software has slipped under the radar. My hunch, though, is that both El Cap and the iMac will be launched without an event. Neither has enough public mindshare to warrant much more than a press release and an update to the homepage hero image.

  1. Mark Gurman’s sources have said that a new iPad Air won’t be released this autumn. I bet the new iPad Mini will get a mention at the event, though. ↩︎

GigaOm’s Terrible Reporting of the New AdBlock Plus Browser

Nathaniel Mott, in a GigaOm piece titled “AdBlock Plus Comes to iOS Ahead of Apple’s Ad-Blocking Tools”:

The company behind AdBlock Plus, Eyeo, has been trying to make its way into the smartphone market for a while. It has visited Android smartphones a few times over the last several years, and now it’s debuted on the iPhone just a day before Apple is expected to make ad-blocking a part of its mobile web browser.

This is bad reporting for a mainstream publication, but inexcusable for a tech-centric publication like GigaOm.

iOS 9 does not include an ad blocker. Content blockers — some of which will be ad blockers, while others will block other things that junk up the web, such as comment sections — will be available from third-party developers in the App Store. Users must download and activate them manually.

Furthermore, iOS 9 is probably not going to be released tomorrow. If Apple holds true to their year-to-year pattern, as they are wont to do, it will be released on September 16 at 10:00 AM Pacific. At least, that’s what I’m counting on — big reviews take time.

Then there’s this:

…large companies like Microsoft, Taboola, and Google have all paid Eyeo to have their advertisements included on the “whitelist,” effectively making AdBlock Plus an extortion tool.

That explains some of Eyeo’s discomfort about Apple’s new ad-blocking tools, as shown by its attempts to spread fear, uncertainty, and doubt about them. If people use Safari extensions instead of AdBlock Plus’ new dedicated browser, Eyeo can’t convince large companies to pay to have their ads on the whitelist.

Why not? The format for content blockers in Safari is ridiculously easy to understand. All Eyeo needs to do is port their list over to Apple’s format, and use ignore-previous-rules instead of block to show ads from the providers they’ve extorted.

The Guardian article that’s linked in that quote, by the way, is equally stupid:

Apple has not said whether its content blocking system will be used for preventing adverts within browsers. The company runs an advertising service called iAds within applications that run on iPhones and iPads and is unlikely to adopt a system that could damage its own revenue stream.

iAds run in apps. Content blockers apply only to Safari and Safari View Controllers within apps. Why is this so difficult for people to understand?

iMessage Encryption Faces Its First Known Legal Test

Matt Apuzzo, et al., New York Times:

In an investigation involving guns and drugs, the Justice Department obtained a court order this summer demanding that Apple turn over, in real time, text messages between suspects using iPhones.

Apple’s response: Its iMessage system was encrypted and the company could not comply.

Good news, right? The government wanted a wiretap on iMessages, Apple said that they were encrypted, and the government backed off. Is it inconvenient for investigators that they can’t just wiretap iMessages any time they want? Sure, but most people using iMessage aren’t suspects in a crime. Investigators should not have indiscriminate power.

Here’s the rub, though:

With Apple, the encryption and decryption are done by the phones at either end of the conversation; Apple does not keep copies of the message unless one of the users loads it into iCloud, where it is not encrypted. (In the drug and gun investigation this summer, Apple eventually turned over some stored iCloud messages. While they were not the real-time texts the government most wanted, officials said they saw it as a sign of cooperation.)

While the contents of an iPhone are encrypted on the device if you set a passcode, and the contents of iMessages and some other communications are encrypted in transit, there’s no option to create an encrypted iCloud backup see update below. To make matters worse, when setting up an iPhone, iCloud backups are turned on by default; I’d wager that most people probably leave it switched on because of the power of the default choice.

I don’t see a reason why Apple can’t offer a password-protected, encrypted iCloud backup. That seems like a no-brainer to me. In the interim, you can disable backing up to iCloud in Settings and use iTunes instead, which offers an encrypted backup option. It’s what I use, though you should be aware of its restrictions.

Update: Tze-Ho Tan pointed me to this Apple support document, which states quite clearly that iCloud “always encrypts your backups”. I’m not sure how else one would “load” messages into iCloud other than a backup, and I don’t know how anyone would do that without encryption. I’ve reached out to the reporters responsible for the Times piece.

Update: After further investigation, it appears that “encryption” is being used in two different ways by Apple when referring to device backups. From what I understand, iTunes backups and iCloud backups are both encrypted, but in different ways. iTunes backups are protected by a password, making all contents unreadable to those who do not know the password; only the user, presumably, knows that password. They’re also stored locally, which means that this level of encryption is sufficient: law enforcement would need a warrant to seize the equipment, and another to induce a user to give up the password.

By contrast, iCloud backups are encrypted on Apple’s end in a way that they can decrypt. In over-simplified terms, they know the password. So, your iMessages are not stored in clear text, but nor are they encrypted in a way that is impossible to reverse.

Upgrading Your iPhone With a Paired Apple Watch

I have a feeling many of you, as I, will soon be needing this guide from Bradley Chambers:

According to this Apple support document, Apple Watch triggers a current backup when you unpair it from your iPhone. The iPhone has to be in range in order for the backup to take place, though. I didn’t read this before I started the process, so I simply kept Apple Watch paired to the old phone, but then tried to pair to the new iPhone. When I launched the Watch app on the new iPhone, I was told that I needed to wipe my existing Apple Watch. You can do this by going to Settings → General on Apple Watch. When you back up your iPhone to iCloud and/or iTunes, your backup includes your Apple Watch data.

This is a little confusing to me. From what I can gather, a current backup of your Apple Watch exists on your iPhone only when you un-pair the two within range, and the backup of your iPhone in iCloud or iTunes will have a copy of this Watch backup. The Apple support document says much the same:

When you unpair your Apple Watch from your iPhone, your iPhone automatically creates a backup of your Apple Watch. Unpairing will erase all data from your Apple Watch. If your Apple Watch is unpaired while out of range of your iPhone, the backup won’t be created.

I have a feeling that I’ll be trading in my 5S for a 6S shortly, which means that I will first have to un-pair my Apple Watch within range, then create a new, full backup of my 5S. Only then should I take my current phone in to my local Apple Store for the upgrade credit. I should then take my new iPhone home, set it up from the 5S backup, and then re-pair my Watch, thereby restoring its connection to my new phone.

I’m still a little unclear as to how Chambers was able to swap his iPhone and have a backup of his Watch data without doing the un-pair/re-pair dance. It sounds like his iPhone backup happened to have a recent Watch backup, too, but I’m not sure how that’s the case if he didn’t un-pair it. I have asked him, and will update if I hear back.

Update: Chambers has no idea either how he had a recent Apple Watch backup. I’m not gambling on that stroke of luck; I intend on following the steps above.


Daniel Jalkut:

I realize that when I am faced with a problem on iOS or watchOS, for which I wish there were an automated, “power user” mechanism to simplify it, I reach for Siri and hope for the best.

In this respect Siri fills the gap that is left by the omission of an automating service such as AppleScript.

In different versions of OS X, Apple has introduced ways of bringing “power user”-style automation to regular users. AppleScript is a pretty simplified language, but it’s too much for most people. Automator is very visual, but most people don’t know it exists and wouldn’t necessarily think of the “right” order in which to place the blocks. Even something like the multi-file renaming introduced in Yosemite isn’t entirely intuitive. Something like Siri on OS X could radically simplify everything from the most basic commands to much, much more complex tasks.

Update: Clarified a few sentences, demonstrating why I should not write anything while I’m still waking up.

September 4, 2015

Face It

John Moltz:

The reason most analog watches were round is not because round watches are better or because square watches can’t be stylish. It’s simply because the motion of the hands describes a circle. That’s all the space that was ever needed for the device to fulfill its most basic function. Because that shape is so tightly suited to that particular function, it’s decidedly at odds with adding functionality to it. Thus we have the date being blocked by the hands once every hour.

The Ad Industry Plots Their Revenge

Content blockers are coming in iOS 9, which is frankly a blessing these days. After seeing the improvements with the one I’m using — Crystal — I’ve started to consider how ad exchanges will respond. But, while Rene Ritchie has similar thoughts and Don Searls is optimistic, advertisers are less welcoming. Tim Peterson, AdAge:

“I advocated for the top 100 websites to, beginning on the same day, not let anybody with ad blockers turned on [to view their content],” said [Xaxis Chairman David] Moore. He said that the other IAB members in attendance considered it “a good idea but the possibility of pulling it off slim.”

(Why, yes, Xaxis is an adtech provider. Good guess, reader.)

The ad blockers “are interfering with websites’ ability to display all the pixels that are part of that website, arguably there’s some sort of law that prohibits that,” Mr. Moore said. “I’m not by any means a lawyer, but there is work being done to explore whether in fact that may be the case.”

Technically, ads delivered via other websites are not part of that website. When I visit, say, the New York Post’s site — not that I do — I expect to see content from the Post, not all this crap.

Anyway, if you know what addresses Xaxis uses to serve their ads, feel free to point them to in your hosts file. You’re not blocking ads; you’re just configuring your DNS the way you like it. Nothing Mr. Moore can do about that.

On NetNewsWire for iPhone

Michael Anderson is lukewarm on the iPhone version of NetNewsWire. He raises a lot of good points, but one in particular stood out to me:

The iOS 8 share sheet isn’t integrated so you’re limited as to which services you can share to.

You can, in fact, bring up the system sharing sheet from the custom sheet by tapping the AirDrop icon. This isn’t to say Anderson is wrong; rather, it’s to point out how dated this app’s philosophy is.

We’re on the cusp of the launch of iOS 9, and NetNewsWire still has a custom share sheet. Why? All of the functions that are provided by the custom one are either provided by the system, or things I don’t use (it has integration). Add to that a lack of its own extension and no background refresh, and it seems clear that this app began development pre-iOS 8.

I really like the team at Black Pixel, but NetNewsWire has a very specific audience, and I don’t think this new version really appeals to them on either iOS or the Mac. In that sense, it comes across as confused. Both are adequate RSS readers, but I don’t think the word “adequate” is how NetNewsWire has ever been described.

September 3, 2015

NetNewsWire “Lite”

Michael Tsai isn’t a massive fan of the new NetNewsWire for Mac:

It still has the “lite” feature set, nothing like my beloved NetNewsWire 3. There are no smart folders. There’s no meaningful AppleScript support. It doesn’t support the system share menu.

I’ve only had the chance to play around with the iPhone version, but it does feel awfully light. That’s not to discredit what I’m sure is a significant modernization of the Mac app underneath and, presumably, code compatibility with the iPhone app, but I can’t help but ache for more. From my iPhone, I can SSH into my web server and write Python scripts, but my super niche version of a super niche category of products is similar to its competitors? I’d pay $10 for a NetNewsWire “Pro” for my iPhone; I’d use the hell out of that.

NetNewsWire Returns

Remember NetNewsWire? Remember RSS? You’ve probably got to be a little old and grizzly to remember either of these things, but NetNewsWire is, was, and is again an RSS reader for the Mac. This fourth version — released a mere three years after the most recent stable build — brings with it all the trimmings of a modern application for the Mac, with cloud syncing support (free!) and an iPhone app counterpart.

This comes at a pretty good time for me. I’ve recently been looking for a good RSS reader on my iPhone, and NetNewsWire seems to fit the bill. It feels a little outdated in some ways — there’s no extension to add a site from Safari, for instance, no site search, and the app isn’t even universal — but it’s perfectly adequate. I shall be trying it for a while.

The Mac app is adequate as well, but almost comically outdated. The screenshots on their website are over a year old. I’m sure they’ve worked hard for the past year to bring the syncing service up to suff and so on, but it’s still a bit of a time warp.

But who cares? News is hard to keep up with, RSS is a great solution, and NetNewsWire seems to fit the bill. NetNewsWire is about $4 for iPhone, and $10 for OS X — if you’d like to buy either app and support this site a little at the same time, you can buy them through those affiliate links.

S. Kumar: “How the New iPhone Could Save Apple”

MarketWatch told us just two weeks ago that we should not expect the new iPhone to save Apple. Now Fortune wants us to believe it can? Madness. Not as crazy as believing that the world’s largest and most valuable technology company needs saving somehow, but still: madness.

September 2, 2015


This isn’t bad design. This barely qualifies as “designed”. This is the absence of care. This is resignation. This is Verizon.

It’s perfect.

All Aboard the Ghost Train

Amanda Ruggeri of the BBC:

The train that cuts across the West Yorkshire countryside from Leeds to the small town of Snaith departs just once at precisely 17:16, Monday to Saturday. Return trains depart twice: one at 07:16, one at 19:01.

Given these infrequent departures, you’d expect packed carriages. But on a recent Friday rush hour – when Leeds train station, the second-busiest in the UK outside London, is swirling with commuters – no one, aside from me and my companions, remains on the line for more than a few stops. Soon, one carriage after another becomes completely, eerily empty. You could cartwheel down the aisles.

The Leeds-Snaith line is what rail enthusiasts call a ghost train; Snaith station, a ghost station. The webpage about Snaith on ticket sales site warns that ticket machines are not available at the station. Nor is there a ticket office, taxi rank or cab office.

I love stuff like this.

Google to Demote Websites That Display Modal App Download Prompts

Google engineer Daniel Bathgate:

After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly.

Thank you.

Don’t Say “Bubble”

An amazing article from Nick Bilton, writing for Vanity Fair:

One Thursday morning in early June, the ballroom of the Rosewood Sand Hill hotel, in Menlo Park, was closed for a private presentation. The grand banquet hall appeared worthy of the sprawling resort’s five-star designation: ornate chandeliers hung from the ceiling; silk panels with a silver stenciled design covered the walls. Behind a stage in the 2,800-square-foot room, a large sign bore the name of Andreessen Horowitz, one of Silicon Valley’s most revered venture-capital firms. […]

[A] presentation, which adhered to a16z’s gray-and-deep-orange palette, seemed to have an ulterior motive. [Managing partner Scott Kupor], his hair neatly parted, was eager to assuage any worry about the existence of a tech bubble. While he conceded that there were some eerie similarities with the infamous dot-com bubble of 1999 — such as the preponderance of so-called unicorns, or tech start-ups valued at $1 billion and upward — Kupor confidently buoyed his audience with slides that read, “It’s different this time,” and charts highlighting the decrease in tech I.P.O.’s, the metric that eventually pierced the froth in March of 2000. Back then, a company went public almost every single day; now it was down to about once per week. This time around, he noted, the money was flowing backward. Rather than entering a company’s coffers in the public markets, it was making its way to start-ups in late-stage investments. There was little, he suggested, to worry about.

And then, toward the end of his reassuring soliloquy, the ANDREESSEN HOROWITZ sign fell from the wall and landed on the floor with an ominous thud.

September 1, 2015

Eleven and a Half Seconds

Ricardo Bilton, DigiDay:

Vox’s seven sites took an average of more than 23 seconds to load, far longer than competing publishers such as Mashable and The Huffington Post. Vox’s engineers had declared “performance bankruptcy.”

A few months later, the situation has improved. Vox has managed to cut its sites’ average page load time to around 11.5 seconds, thanks to a combination of smaller and larger tweaks.

It used to take me eleven and a half seconds to load a webpage on a 56K modem. Now, it takes eleven and a half seconds to load a webpage on a 50Mbps broadband connection. Good stuff, Vox.

Google Has a New Logo

I’m sure this is the first you’re hearing of this — I’m always breaking the news, aren’t I? — so it’s really important that I get this critique right. Google’s new logo is like taupe paint, Virgin Cola, or the “modern art” that hangs in the waiting room at a dentist’s office: it’s inoffensive to the point of being bland. It’s almost a generic redesign: take the existing logo and typeset it in a geometric sans-serif, dust your hands, and call it a day.

Google makes a pretty big deal about the font they’re using, too:

In tandem with developing the logotype, we created a custom, geometric sans-serif typeface to complement the logo in product lockups and supporting identity materials. We call it Product Sans. The typeface design takes cues from that same schoolbook letter-printing style, but adopts the neutral consistency we’ve all come to expect from a geometric sans serif.

The logotype is decidedly not custom – it looks an awful lot like Red Rooster’s Relish Pro, though the tail on the lowercase g is longer on Google’s version. The sans-serif they’ve come up with to brand each of their products looks more custom, but it’s also a bit of a Frankenfont: the uppercase M looks like it’s straight out of Univers, while the alternate lowercase a looks a lot like Proxima Nova’s very distinctive a. Some of the other letters — the p, the s, and the c, in particular — look quite a lot like Avenir. It’s not bad; it’s just not very pretty to my eye.

There are plenty of other components to Google’s new identity, too. I absolutely love the animated dots that Google has come up with to communicate ways of interacting with different features:

A full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation. While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves.

These dots are joyous. In a screenshot, they’re dull and lifeless, but the animation that Google’s designers have conjured makes them feel alive.

Keep your eyes peeled on Brand New, too; their review will be posted tomorrow morning.

Android Wear Won’t Be Integrated With HealthKit on iOS

Stephanie M. Lee, Buzzfeed:

The steps, heart rate, and other fitness metrics tracked by Android Wear for iOS won’t appear on Apple’s health dashboard for iPhone, Health. Instead, they’ll be routed to Google’s competing health dashboard, Google Fit.

I’m entirely unsurprised to see this kind of platform antagonism from Google. Most of their existing iOS apps are presented through an interpretation their Material design language on iOS. It looks awkward and disjointed, but it gives them their only “in” with bringing Google-y things to iOS.1 Would it hurt them to send Android Wear data to both HealthKit and Google Fit? Probably not in any way meaningful, but it would give users another reason to stick with iOS. Best keep their data as much in Google’s control as possible.

  1. Apple does pretty much the same thing with iTunes’ UI on Windows, but they don’t make the claim that they’re open with their apps’ information. ↩︎

August 31, 2015

Google Abandons Location-Sensitive “Here” Service

Erin Griffith, Fortune:

[People] familiar with the project say it was shut down for two reasons: Google Here was potentially too invasive, and the company wasn’t sure if many retailers would want it. […]

Some examples of how Google Here might have worked: If you walked into a Walgreens, your loyalty card could automatically appear on the lock screen of your phone. If you walked onto a train platform, a notification could tell you when your train is due to arrive. If you parked your car, you could tap to pay the specific parking meter. If you walked into Starbucks, your phone might buzz to offer a discount if you download the Starbucks app.

Some of these are things iOS does today, and has done for a while. When I go by a Tim Hortons or a Starbucks, I see my related Passbook card on the lock screen. Similarly, if you walk into a retailer and you don’t have their app installed, iOS places a prompt to download it in the lower-left corner. It’s pretty wild to me that something is too invasive for Google, yet not at all so for Apple; this is a turn I’m not particularly jazzed about.

A Meta Review of the Google OnHub

Glenn Fleishman looked at a bunch of the first reviews of Google’s new OnHub WiFi router for TidBits. Some were positive; others were a little more cautious. But not one of them clearly tested the OnHub’s most significant feature:

What I didn’t realize from Google’s announcement was that the OnHub’s 13th antenna and software check for network or signal congestion, and then dynamically switch the OnHub to a new channel without rebooting. There’s a huge problem with this approach. The basic Wi-Fi spec doesn’t let a base station tell a client adapter to change channels.

This could definitely cause issues across the spectrum of devices that could be connecting to the router, particularly if you don’t live in a household that always has the current product generation.

Even my beloved Wirecutter — who had, by far, the most comprehensive review — did not test the interoperability of this functionality, probably due to their inability to get it to work as advertised:

One of the OnHub’s 13 internal antennas is supposed to survey your wireless environment every five minutes and switch over to a less-crowded Wi-Fi channel if it exists. This didn’t work for us. When we set up the OnHub in the same room as our R7000 and switched the latter to use the same Wi-Fi channel as the former, the OnHub never deviated from the crowded channel—even after we ran it overnight and flooded the R7000’s Wi-Fi network with traffic.


Malware Infecting Jailbroken iPhones Stole 225,000 Apple Account Logins

Dan Goodin, Ars Technica:

KeyRaider, as the malware family has been dubbed, is distributed through a third-party repository of Cydia, which markets itself as an alternative to Apple’s official App Store. Malicious code surreptitiously included with Cydia apps is creating problems for people in China and at least 17 other countries, including France, Russia, Japan, and the UK. Not only has it pilfered account data for 225,941 Apple accounts, it has also disabled some infected phones until users pay a ransom, and it has made unauthorized charges against some victims’ accounts.

Jailbreaking your iOS device these days seems like an open invitation for malware. It’s hard to pin the blame on users, though, when most popular jailbreaking software doesn’t fully advise users of the risks involved, or what jailbreaking actually does: exploit security holes to disable internal protections.

Android Wear Now (Kind Of) Works With iOS

The integration between iOS and Android Wear is necessarily different than the integration between Android and Android Wear. Presumably, it taps in to notifications in a similar way as the Pebble, so iMessages, for example, probably aren’t very workable on Android Wear. The devices it works with are still extremely large and incredibly gross, too.

I have doubts that this will affect Apple Watch sales. There are other third-party smartwatches that work with iOS, like the aforementioned Pebble, and they have similar capabilities, though without Google Now support. My hunch is that iPhone users who buy Pebble and Android Wear smartwatches will do so because they’re kind of interested in smartwatch-y things; Apple Watch buyers are probably more interested in the seamless ecosystem.

August 28, 2015

Doom and Gloom

Web advertising technology is all broken. It tracks you everywhere you go, it makes pages slow to load, and it’s increasingly invasive. If this doesn’t sound particularly attractive to you, you can go to hell. Jack Marshall, Wall Street Journal:1

For sites that support themselves with advertising, the reason for their heartburn is clear: they are already struggling to monetize their growing mobile audiences. If millions of iPhone and iPad users can easily activate ad blocking, that will translate to fewer ads to sell and likely less revenue.

Galen Gruman of InfoWorld chose to illustrate his post on iOS content blockers with a stock photo of a battery of missiles:

Everyone, it seems, hates online ads. That hatred is fueling a technology arms race, one that Apple is joining in iOS 9 and OS X El Capitan, both due for release this fall. That arms race ultimately leads to the same kind of mutually assured destruction scenario we saw in the Cold War, with the Soviet Union and United States able to destroy the other — and everyone else — should it come to that.

Come again? The Soviet Union and the United States both had — and have — enough nuclear weaponry to eradicate all life on earth. We are still talking about shitty web ads, right?

The ad-blocking arms race now under way could easily do the same…

No. No it could not.

…destroying content-based websites except for a few hardy paid survivors that can charge and the wide range of vendor websites all too happy to promote their own reality, and nothing else, to an audience seeking independent views. Ultimately, we all lose: vendor, publisher, and reader.

I sympathize with the predicament publishers are in. It’s so hard already to maintain a decent revenue stream when readers typically don’t want to pay actual money, and web ads have provided a reasonable solution for a long time. But the web ad of today is vastly different than that of five years ago. It’s not just ads, either: tracking and analytics scripts have become pervasive in a way that they never have previously. Your favourite major publishers are probably running a dozen or more of these. Add modal dialogs and claustrophobic layouts to the mix, and it’s small wonder why readers feel justified in running a content blocker.

Web visitors have created a problem: we all want investigative reporting, great writing, professional-looking video productions, and a library of music, and we don’t want to pay a subscription to every publication and channel. Heck, many people don’t want to pay a single subscription fee.

But the solution to this is failing. It has failed. As monetization strategies become increasingly intrusive, readers feel increasingly compelled and justified in blocking them. As greater numbers of readers are blocking this crap, publications increase the quantity and intrusiveness of what they think will improve their revenue stream. And more people turn on their content blockers. And the cycle continues.

Marshall and Gruman are right about one thing: if content blockers in iOS 9 and El Capitan are used by even a small percentage of the total user base, this is going to cause a huge upset across the web ad industry and the publications that are reliant upon these ads.

Best case scenario? Doc Searls (“adtech” here refers to tracking-type ads):

However it goes down, the inevitable results will be these:

  1. Brand advertising will be seen again as the most legitimate form of advertising.

  2. Brand advertising will again be credited for doing the good work of funding publishers (also broadcasters, podcasters and the rest).

  3. Adtech, and spying in general, will be shunned, as it deserves to be.

  4. Adtech will still live on, rehabilitated and cleansed, as a trusted symbiote of users who give clear and unambiguous permission for trackers they bless to dwell in their private spaces and give them optimal personalized advertising experiences.

That’s not the most positive end game for anyone who’s hoping for the total eradication of tracking, but perhaps a renewed focus will be placed on the privacy of readers and consumers. We all have a right to it, and that should be respected, regardless of what the technology enables.

  1. One thing all of these linked articles get wrong is the role of iAd — Apple’s ad network — in this. All three claim, to some extent or another, that Apple has an inherent conflict of interest here because they’re enabling ad blockers on the web, but iAds won’t be blocked. There are a couple of things wrong with this sentiment.

    First of all, content blockers only affect Safari and web content displayed through the forthcoming Safari View Controller API. If an app uses one of the older web content APIs, like UIWebView, or displays advertising in any other way, it is not subject to content blocking.

    Secondly, iAds only appear within apps. Apple does not offer a way to embed iAds on the web. As I noted above, content blockers only affect pages in Safari and pages loaded via apps that use Safari View Controller. That’s it. ↩︎

On the Twelfth Month of Android, Samsung Sent to Me…

…fuck all. Chris Burns, Slashgear:

This week the folks at Samsung have confirmed that a relatively wide variety of Galaxy smartphone devices will be receiving an update to Android 6.0 Marshmallow. Google’s latest operating system will be delivered to the newest set of Samsung smartphones, including the Samsung Galaxy S6, the Samsung Galaxy S6 Edge, and the Samsung Galaxy Note 5. You’ll also find this update coming to the Galaxy Tab A tablet and a set of devices released over the past year or two.

No, not over the past year or two. The oldest phone on Burns’ list is barely a year old. That doesn’t bode well for the regular security fixes promised earlier this year. Or four years ago, for that matter.

Recode’s Lame Reporting on Google’s Anti-Security Recommendation

I would expect this kind of stuff from general-audience publications, but a tech-centric site like Recode has no excuse. Mark Bergen:

Apple says it cares a lot about privacy. Just ask Tim Cook.

Hence, its new iOS 9 operating system will boast a new feature, called App Transport Security, or ATS, which is supposed to require iPhone app developers to use an advanced security protocol. The idea is to keep the operating system lock tight.

Google says it cares a lot about privacy, too. And it says Apple is doing the right thing.

But Google also says that not every app developer and mobile publisher will be able to work with Apple’s new standards, at least not yet. So, when those app publishers that aren’t running the protocol meet Apple’s new encryption, their mobile ads won’t run. No ads, less revenue.

Bergen makes it sound as though ATS is some sort of crazy cutting-edge encryption standard. In reality, it’s TLS — in most uses for app developers, used via HTTPS — which has been around since the ’90s. True, the cyphers Apple requires aren’t that old, which is good, but it’s not some kind of proprietary tech or anything.

That fix ticked off some people in the security world, who saw it as an attempt by Google to prioritize ads over privacy.

But it is. Or, at least, this viewpoint isn’t incorrect.

Apple Is About to Lay Down Its TV Cards

Matthew Panzarino, in a huge article for TechCrunch:

A company with a strong sense of design, the ability to craft purposeful hardware and software and a penchant for cutting through the crap to deliver something you actually want to use (mostly) — who wouldn’t want to see what it could do with the junkfest that is modern TV?

So far, all we’ve gotten is noodling. A self-professed hobby in the size of a small hockey puck that has glacially increased in usefulness and utility.

A new Apple TV is on the way, though, and it could move the needle in more than one industry. According to information I’ve been able to compile from multiple sources, Apple is about to lay down its cards.

Something that Panzarino alludes to — and has been hinted at previously — is the kind of hub the Apple TV could provide for all kinds of HomeKit- and iCloud-powered connectivity, much in the same way that Google’s OnHub surely strives to be.

Think about it: your existing TV setup is likely in some way connected to the internet, either because your ISP and cable provider are the same, or because you’re a cord-cutter. That means it’s possible to have a box that’s effectively hard-wired to the web at all times. Maybe there will be an AirPort built into the next Apple TV – it would make sense.

That gives you one centralized hub that’s always connected to iCloud, iTunes, all your HomeKit devices, and so forth. Add Siri to that mix, and you have your very own JARVIS. You could ask to see a presentation. Or you could say something like “hey Siri, get ready for dinner” and an appropriate Apple Music playlist would play while the lights dim.

This is likely farther-future thinking, but the possibility is there. Once a hub like this is in your home, it will be the nervous system of the smart home.

Reading the Apple Event Tea Leaves

Katie Notopoulos, Buzzfeed:

When Apple sends out invitations to its events, like the one coming up on Sept. 9, the tech press loves to try to “read the tea leaves” in a search for clues as to what will be announced. But what the hell do a bunch of tech bloggers know about divination? In order to find out what’s really going to happen at the Sept. 9 Apple event, you need someone who can actually read tea leaves. Professional journalists are useless at this. So I asked professional psychics.

I don’t know when Buzzfeed turned into Vice, but this is great.

August 27, 2015

A Historical Apple Tour of San Francisco

Last year, Apple held their September media event at the Flint Center. The previous time Apple used the Flint Center, they unveiled the Macintosh. This year, they’re using the Bill Graham Civic Auditorium, which they previously used to introduce the Apple II. Interesting, though probably entirely devoid of subtext.

Pulling a Daisuke Wakabayashi

Daisuke Wakabayashi in a post for the Wall Street Journal’s Digits blog titled “Glimmers Emerge on Apple Watch Sales, and They’re Not Pretty”, July 31:

Mark Li, an analyst at Bernstein Research, said an ASE subsidiary told investors on a conference call that it didn’t reach its “break-even volume” of two million units per month in the second quarter. The ASE unit also said it didn’t expect to reach that level during the third quarter – a busy production period before the holiday sales season – and wouldn’t commit to reaching it during the fourth quarter either, according to Mr. Li.

“The shortfall of Apple Watch is a disappointment,” Mr. Li wrote in a note to clients. “We came in with a low expectation but below break-even still surprised us.” […]

ASE’s numbers suggest that the watch is not selling nearly as well as some analysts expected.

Daisuke Wakabayashi in a post today:

Apple Inc. sold more watches in their first quarter of availability than it did iPads or iPhones. So why are people eager to call it a bust?

I don’t know why, but it should be pointed out that Wakabayashi is in control of that. He can choose to not drive the narrative that it isn’t selling very well. But he won’t, just like he blamed “the story line” for his series of articles that drove the narrative of Samsung dominating Apple, only to have to recant on that narrative shortly thereafter.

It Is No Longer Hip to Be Square


Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to. It turns out that nearly one in five photos or videos people post aren’t in the square format, and we know that it hasn’t been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end. Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square.

As Neven Mrgan points out, this isn’t really a response to the way people use Instagram. If anything, it seems tailored for advertisers.

This sort of capitulation feels weak. I’m aware that I sound like an old man here, but the implied square format created a unique limitation for users to work within. If anything, I think Instagram should auto-detect DSLRs and other standalone cameras and block their photos.

Google Advises iOS App Developers to Compromise the Security of Their Apps in Order to Serve Ads

Tristan Emrich writes on Google’s ad developer blog:

To ensure ads continue to serve on iOS9 devices for developers transitioning to HTTPS, the recommended short term fix is to add an exception that allows HTTP requests to succeed and non-secure content to load successfully.

Publishers can add an exception to their Info.plist to allow any insecure connection.

So in a year where malware-laden ads are becoming increasingly frequent, Google’s response is not to convert their ad network to HTTPS, but rather to tell developers to reduce the security of their apps. Google has had years to make changes on their end, so this is both dangerous and outdated advice.

Amazon Scales Back Lab126 and Fire Phone Efforts

Greg Bensinger, Wall Street Journal:

In recent weeks Amazon has dismissed dozens of engineers who worked on its Fire phone at Lab126, its secretive hardware-development center in Silicon Valley, according to people familiar with the matter.

The layoffs were the first in the division’s 11-year history, these people said. But the precise toll on its roughly 3,000-person staff couldn’t be learned, in part because Amazon typically requires employees to sign a nondisclosure agreement in exchange for severance payments.

The company also has scaled back or halted some of Lab126’s more ambitious projects—including a large-screen tablet—and reorganized the division, combining two hardware units there into one, people familiar with the matter said.

Any job loss is awful, and I hope these displaced workers find new employment soon. But the Fire Phone does demonstrate that Amazon’s internal culture doesn’t always produce results. Amazon is not always making the best products or services, despite the mistreatment of their staff.