“What Would Steve Do?” ⇥ macworld.com

Jason Snell, Macworld:

Criticism of post-Jobs Apple tends to run in one of two directions (unless you’re the author of Haunted Empire and want to have it both ways): Either Apple is doomed because it’s slavishly following the out-of-date playbook of its former CEO, or it’s doomed because it’s not following the playbook of its genius former CEO.

As a close observer of Apple before, during, and after Jobs’s tenure, I can tell you that the Apple of today is not playing by the Steve Jobs playbook—except for the bit that demanded that everyone stop asking what Steve would do.