The Elephant Outside of the Frame ⇥ nytimes.com

The photographer Errol Morris once gave an excellent lecture wherein he explained the concept of a hypothetical elephant outside of the frame. The idea of this is whether a photograph — often considered prime proof of an event — can be honest if it doesn’t include all available information. Put another way, is there anything just outside of the framed area that might be relevant or pertinent?

Anyway, I only bring this up because Amazon reduced the price of the Fire Phone from $200 to $0.99 today, and I made Jeff Bezos a graph of Fire Phone sales for his next presentation: