Candy Crush Maker Decides It Will Be Worth About $7.6 Billion Before Its Collapse ⇥ avclub.com

John Teti, A.V. Club:

King has filed a revised prospectus for an initial public offering of stock, and it intends to price its shares between $21 and $24. That means that a single share’s worth of King will cost the same as about 30 chocolate bombs in Candy Crush Saga, a game that nobody will be playing a couple years from now. The $7.6 billion self-valuation is an important public-relations step for the company, as it gives journalists a number they can reference when they eventually write stories about the studio’s sudden and calamitous decline.