Apple Launches Cheaper 8GB iPhone 5C ⇥ theverge.com

I’d still love to know what the mix of 5C to 5S is relative to the mix of 4S to 5 was this time last year. I wouldn’t be surprised if the 5C were selling better in that context, but dramatically below Apple’s expectations.

Also, remember how Apple “had” to introduce a cheaper iPhone because the cheaper competition was selling well? There are two scenarios here:

1. the pundit- and analyst-friendly interpretation is that the 5C wasn’t cheap enough; or,
2. iPhone buyers aren’t cross-shopping with less expensive smartphones, and aren’t that interested in a budget version of the iPhone.

I think the latter is far more likely.